Announcing the Top Rated Ecommerce Personalization Software for 2019

Elizabeth Sullivan-Hasson
June 26, 2019
Awards, Sales

Announcing the Top Rated Ecommerce Personalization Software for 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Ecommerce Personalization Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.

Here are the winners:


Monetate is a personalization engine which can produce intelligent, contextual product recommendations and 1-to-1 personalization for ecommerce businesses. Monetate can act upon real-time and historical visitor data, group-level buyer data, as well as product data (e.g. highest reviewed, top sales or hot items, etc.) to produce recommendations. To avoid frustrating a visitor, Monetate can also rely upon configurable rules, for example, never recommend out-of-stock items to online shoppers. 

Monetate supports a range of website experimentation and optimization using tools like ANOVA and A/B testing, and out-of-the-box segmentation procedures. These tests can then be applied to existing data in the users CRM or customer data platform (CDP), or to third-party data sources. Monetate can integrate these test results into its dynamic personalization allowing marketers to capitalize on their data and research. 

On TrustRadius, a large portion of users come from enterprise level companies (47%). Monetate reviewers repeatedly praise Monetate’s ease of deploying promotional banners and implementing A/B tests, their responsive support team, and powerful testing and segmentation features for providing site visitors with the most relevant content and recommendations. 

“… I would recommend Monetate to a business that wants to get set up with testing and personalisation quickly, with the knowledge that they can get the support they need to learn the tool but don’t need to be web developers to use it. I would also say that in the case of wanting to set up very specific experiments, Monetate is very useful as the targeting can be quite complex and there is the ability to integrate with other applications as well as set up custom targets.”

Laura Neil | Lead UX/UI Designer | Retail Company 

Dynamic Yield

Dynamic Yield is ecommerce personalization software which provides online businesses with  customer data centralization and complex segmentation, anonymous visitor identification, and the ability to create segmented website experiments. Dynamic Yield algorithms supply content and product recommendations, triggered behavior-based recommendations, and a targeted experience builder with custom rules. 

Dynamic Yield also supports A/B testing, multivariate testing, and other forms of website testing and optimization to support complex and highly-specific behavioral targeting and personalization campaigns. 

On TrustRadius, a little over half (55%) of Dynamic Yield reviewers are employed at small businesses. Reviewers appreciate the ease with which they can implement A/B tests and advanced segmentation with Dynamic Yield, and report that its product recommendations are smart and highly reliable. 

“[Dynamic Yield] enables us to personalize the user’s journey on our web and app platforms, as well as email… It is well suited for A/B testing and personalisation. The product recommendation algorithms are varied and intelligent. They grow smarter over time which optimises the conversion opportunities we have with our customers..”

Verified User | Strategist in Marketing | Internet Company

Congratulations to the winners of the Top Rated Ecommerce Personalization Software Award!

What is Ecommerce Personalization Software?

Ecommerce personalization software is used by online retailers to provide site visitors with relevant offers and product recommendations based on past activities or known visitor characteristics. Some common features of these products include the ability to offer shoppers  dynamically priced goods or bundles, “also bought” product recommendations, and abandoned cart recovery. 

Ecommerce personalization software also offers companies features to help them target repeat customers, such as recommendations for similar goods a visitor has purchased before (e.g. grocery items), alerts to wishlisted items that have been recently discounted, or loyalty offers. 

For new customers, vendors offer capabilities such as visitor tracking through geolocation and IP address, traffic source awareness (e.g. search engine or clicking an ad), and through device type the user is browsing on. This software is designed to help increase companies’ bottom lines by increasing order values, conversion rate, and repeat business.  

Also, ecommerce personalization may support website optimization by providing access to A/B testing, insights into customer activity via heatmaps or session recordings, or may include web analytics  and / or mobile analytics. Many ecommerce personalization products integrate with the company’s customer data platform or CRM, and of course the ecommerce platform or CMS software a company uses to host its online storefront. 

Top Rated Criteria

Products included in the 2019 Top Rated Ecommerce Personalization Software list must have been in the top tier of their category TrustMap as of June 3rd, 2019. To qualify for the Ecommerce Personalization Software Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category.  Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.

About the Author

Elizabeth Sullivan-Hasson
Elizabeth is a Research Analyst at TrustRadius where she focuses on tracing the evolution of business software and finding new ways to synthesize and visualize reviewer data. Elizabeth has a BA in Economics and Political Science from the University of Massachusetts Amherst and an MSc in International Development from the London School of Economics. When she’s not in the office, Elizabeth enjoys exploring new cities, hiking, trying out new recipes, and diving into sci-fi novels.

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