Account Based Marketing (ABM) Match Rates Explained

Brianna Barcena
January 8, 2019

Account Based Marketing (ABM) Match Rates Explained

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey:

  • Total Match Rate
  • True Match Rate
  • Account Match Rate
  • Account Coverage

Check out the infographic below to get a better understanding of these metrics and decide which one might be the right fit for your strategy.

ABM Infographic by Rollworks
Infographic by RollWorks

Before you create an ABM strategy and begin running your campaigns, you must first select an ABM software that best fits your company’s needs.

A recent research study concluded that 19% of companies that pursue ABM are confident in their ability to do so properly. Perhaps this is caused by not understanding the functionality of their tools, or, perhaps, it is because they are using the wrong tools in general. Either way, selecting the best fitting ABM tool is detrimental to your marketing team if you’re aiming to ramp up this strategy.

Check out Reviews of ABM tools and get a jump start on your buying journey!

About the Author

Brianna Barcena
Brianna Barcena is a Content Specialist at TrustRadius. When she's not in the office, she enjoys reading, watching a good historical drama, doing yoga, and going on adventures with her dog, Deeks.

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