How Enterprises Are Leveraging Social Media

Bertrand Hazard
February 5, 2015

How Enterprises Are Leveraging Social Media

Social media management tools

This article was first published on Social Media Today

According to our latest Enterprise Social Media Management report, Customer Care, Social Intelligence and Marketing are the three primary social media software use cases for companies with more than 500 employees.

The research is based on the analysis of 400+ in-depth reviews across 23 social media management products and thousands of insights from real software users reviews on our site.

Below is an infographic that summarizes which enterprise social media platform each use case. The report also lists the tool functionalities that are required for each use case and feature in-depth case studies of Comcast, British Telecommunications and Groupon.

You can download a free copy of the report here:

Social media management tools infographic

About the Author

Bertrand Hazard
Bertrand Hazard was previously the VP of Marketing at TrustRadius. He has over 15 years of experience in product marketing, demand generation, brand and community efforts. Before TrustRadius, Bertrand held leadership roles at Solarwinds, Troux Technologies, Universal Weather & Aviation and NetIQ. He has a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.

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