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Seven Use Cases for Social Media Management

Kaylin Gilkey
October 23, 2013
Marketing

Seven Use Cases for Social Media Management

Struggling to make sense of the complex and fast moving social media management vendor landscape? Don’t know which tools you should be looking at to engage in social selling or which ones you should use to track the effectiveness of your social campaigns? You’re not alone.

As social media has entered the business mainstream, evolving from a marketing experiment to an enterprise-wide imperative, social media tools have proliferated and many have greatly expanded in scope.Unfortunately, most of the coverage to date has grouped products that do very different things into a single view and additionally only covered a small subset of the the landscape.

Until now.

Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address:

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social media tools, vendor landscape, buyers guide
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Want to learn more about each use case and hear the perspectives of users? Download a free copy of our Buyers Guide for Social Media Management Software (no registration required). For each use case, we highlight products in use, and also share high-level commentary about how well these products perform.

About the Author

Kaylin Gilkey
As the Technical SEO Manager at TrustRadius, Kaylin spends her days conducting and analyzing on-page SEO experiments, helping to prioritize product changes to the TrustRadius site, and creating traffic and keyword reports for many teams at the company.

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