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Top 10 Fastest Growing Digital Analytics Software Platforms in 2014

Vinay Bhagat
December 17, 2014

Top 10 Fastest Growing Digital Analytics Software Platforms in 2014

Digital Analytics is a quickly evolving software category. The presence of free or low-cost solutions and important trends like mobile adoption have led to very interesting market dynamics.

On TrustRadius, unique page views for Digital Analytics Software products – a measure for how many people are running evaluations – grew 11 percent from Q2 to Q3. While page views are not an absolute representation of category growth, they are a good proxy. While this is a healthy growth rate, it lags other marketing technology categories like AB testing (30 percent), Social Media Management (27 percent), and Marketing Automation (25 percent).

The most evaluated Digital Analytics products on TrustRadius during Q3 were Google Analytics by some margin, followed by Adobe AnalyticsMixpanelKissmetrics, and Google Analytics Premium.


Top 10 Most Evaluated Digital Analytics Products Q3 2014

Some of these products sell to different market segments, which can account for differences in evaluation frequency. Using reviewer mix on TrustRadius as proxy for customer mix, and assuming prospective customers follow a similar distribution to existing customers, it’s possible to make an educated guess as to evaluation frequency by segment. For example, in the enterprise segment, based upon review mix on TrustRadius, 24 percent of Google Analytics customers are companies with more than 500 employees; for Adobe Analytics, the corresponding figure is 59 percent; Kissmetrics, 18 percent; and Google Analytics Premium, 40 percent.

Multiplying these percentages by the total evaluation frequency allows us to estimate an “enterprise evaluation rate” for Digital Analytics Software products. Using this view, the Digital Analytics Software product most evaluated by enterprises by some margin is Adobe Analytics, followed by Google Analytics, Google Analytics Premium, Webtrends Analytics and IBM Digital Analytics. While this imperfect methodology does not account for rapidly shifting customer mixes it does give a directional indication of today’s picture.

Top 10 Most Evaluated Digital Analytics Products by Enterprises Q3 2014

For guidance in selecting the best Digital Analytics software product for your needs, access our Buyer’s Guide to Digital Analytics, which distills insights from over 230 in-depth user reviews and advice from independent experts.

About the Author

Vinay Bhagat
Vinay Bhagat, founder and CEO of TrustRadius, is an entrepreneur passionate about tackling big problems. Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. In 1999, Vinay founded Convio, the leading Software as a Services platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Prior to Convio, Vinay was at Trilogy Software and Bain & Company. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves spending time with his family, playing squash and racing cars.

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