Nominations for the 2024 GTM Awards, sponsored by TrustRadius and Pavilion, are open! Now through July 19, nominate top go-to-market leaders, teams, and companies in the B2B tech sector.  Learn more.


Announcing the Top Rated A/B Testing and Personalization Tools for 2018

Megan Headley
Megan Headley
February 13, 2018
Awards, Marketing

Announcing the Top Rated A/B Testing and Personalization Tools for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for A/B Testing and Personalization Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

A/B testing is the process of comparing two versions of a single variable by testing the response to variable A, against variable B, to determine which is more effective. A/B testing, or split testing, divides web traffic among multiple versions of a webpage and determines which version of the page performs better at achieving desired outcomes, including signups, purchases, conversions, or increased traffic. A/B testing tools promise to allow users to create, launch and measure tests on their website more easily, and more independently of the IT department. More advanced products allow for segmentation, targeting and personalization, which involve understanding which variations or content perform best among different site visitors based on demographics or behavior, serving up optimal content for different segments, and even delivering personalized experiences. Tools differ in price, level of sophistication, and ease of use for non-technical users.  

Here are the winners:

Overall Top Rated


Qubit offers a spectrum of capabilities related to website optimization, including a/b testing, personalization, product recommendations, ecommerce merchandising, qualitative customer feedback, and adaptive targeting. According to reviews on TrustRadius, it is most used by enterprise as well as mid-sized ecommerce businesses. Reviewers praise Qubit’s customer service, in terms of both support as well as strategic advice.  

Qubit are very well suited to developing/implementing testing, data analysis and personalisation. They have extensive knowledge across the business which they obviously draw on when required. Very good service overall, they are focused on helping us achieve our business goals using their technology and do approach us with new opportunities while not being pushy for additional business. Would recommend Qubit for anyone looking for not just a platform to run tests/personalisation but a partner.”

Verified User | Marketing | Retail Company with 501-1,000 employees

Dynamic Yield

Dynamic Yield is a personalization and optimization platform that includes capabilities such as a/b testing, recommendations, customer segmentation, personalized search, and behavioral messaging. According to reviews on TrustRadius, it is largely used by mid-sized companies. Reviewers praise the product’s ease of use for less technical professionals.

“Dynamic Yield is being used by my organisation to provide a personalised experience for users on our site, run A/B tests to decide optimal best practices and also to serve product recommendations in our in-house EDMs. The tool is managed by a single team but being used collaboratively by many different teams throughout their organisation to serve their needs.”

Max See Yong Jun | Onsite Search & Personalization | Sephora Digital SEA

AB Tasty

AB Tasty calls itself a conversion optimization platform, offering features for A/B testing, personalization, campaign templates, and user insights like session recordings and heatmaps. The product is largely used by mid-sized companies, and reviewers praise the visual editor and the advanced segmentation capabilities.

AB Tasty is a comprehensive testing tool that will cater to both marketers as well as technical teams. If you are looking for a reliable A/B testing platform to conduct hypothesis testing or serve personalised content, I would highly recommend it.”

Craig Lawrence | Senior Metrics Analyst | Spark44


Evergage is a personalization platform including capabilities for a/b testing, segmentation and targeting, product recommendations, machine learning, and analytics and attribution. According to reviews, the product is used mostly by mid-sized computer software companies. Reviewers praise Evergage’s segmentation abilities and the provision of individual-level data.

Evergage is a great on-site testing and recommendation tool. Not only does it help with A/B testing on the site, it also helps easily personalize a site for your audiences. I think it works well with smaller marketing teams as their support is like having a personal Evergage analyst to help keep you on track and complete projects that may be above your Evergage knowledge.”

Verified User | Director in Marketing | Insurance company with 201-500 employees


Kameleoon is a website optimization tool with features for testing and UX optimization, predictive targeting, visitor segmentation, segment analysis, content personalization, and email personalization. Reviewers praise the tool’s ease of implementation.

It is mainly used by our marketing department. We made the choice to choose an A/B testing and personalization tool which is perfectly built for marketers and suited to their business needs. With Kameleoon, we can optimize our forms on our landing pages, change buttons’ colors, text, blocks arrangements… We can do many things we want on every page of our website without involving our IT department, which was one of our requirements when we decided to select a tool.”

Gilles Corbineau | Director of E-Business & Digital Subscriptions | Le Figaro

In addition to overall top rated awards, we also recognize tools that are top rated in a specific market segment. Company size is one way to help buyers identify the right solutions for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment.

Top Rated by Enterprises

Top Rated by Mid-Size Companies

Top Rated by Small Businesses

Congratulations to the winners of the Top Rated A/B Testing and Personalization Tools Award!

Top Rated Criteria

Products included in the 2018 Top Rated A/B Testing and Personalization Tools list must be in the top tier of their category TrustMap on Jan. 26, 2018, to earn a Top Rated badge. To qualify for the A/B Testing and Personalization Tools TrustMap, products must have at least 20 reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.

About the Author

Megan Headley
Megan Headley
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

Sign up to receive more buyer resources and tips.