Announcing the Top Rated Sales Intelligence Software for 2018

Megan Headley
Megan Headley
May 4, 2018
Awards, Sales

Announcing the Top Rated Sales Intelligence Software for 2018

Today, we awarded the 2018 TrustRadius Top Rated badges for Sales Intelligence Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

Sales intelligence tools allow sales teams to stay on top of prospect and client data. These products aim to make salespeople more productive by updating/augmenting account and contact data and surfacing details that can help reps qualify leads or provide context for a conversation. They (typically) integrate with the user’s CRM, email inbox, social networks, and web browser. It’s important for sales intelligence tools to be convenient to access and easy to use, as well as provide accurate data. Reviews provide buyers with insight into these areas from sales reps, managers, and marketers who use sales intelligence tools to build a pipeline. Feedback from users who have experience with more than one sales intelligence tool is particularly valuable, since they’re able to compare products head to head and explain where products can be used in combination.

Here are the winners:

Overall Top Rated


ZoomInfo is a sales intelligence solution that offers high quality, actionable contact and company data for sales, marketing, recruiting and finance teams. With ZoomInfo, users can build segmented lists based on a variety of factors like industry, geography, company size, revenue, etc. Reviewers tout the contact information data accuracy and intuitive user interface.

“I’ve found that the direct numbers you can find in ZoomInfo have been highly accurate and make getting in touch directly with prospects easier than trying to navigate through main numbers or direct dials that aren’t accurate on other data sites.”

John Cupoli | Account Manager | Camelot Enterprises


DiscoverOrg is a sales intelligence tool that specializes in mapping the organizational chart, and including verified contact information. It is used by technology vendors, staffing companies and consultants looking to reach out to the right person at the right company with the right message. Reviewers praise the dynamic search function and exportable reports.

“For us, DiscoverOrg helps us find contacts at prospective customers, allows us to double check that contact information we have on a prospect or company is still valid, shows us what companies are currently looking for our specific set of services and helps us find similar companies to prospect into.”

Kristen Poole | Marketing Director | Essintial Enterprise Solutions

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps sales departments target the right leads, keep track of lead information, and engage with prospects. It basically integrates LinkedIn’s professional network with the user’s CRM and inbox, making LinkedIn profile details and activity information visible everywhere. Reviews of the software mention Sales Navigator’s advanced search engine and updates on tracked people and companies as particularly helpful features specific to this sales intelligence tool (since LinkedIn keeps such a tight cap on 3rd party apps’ access to their data).

“Sales Navigator has been a great way for us to develop a list of companies that fall within our ideal customer profile, and once we’ve built that list, we can then use Sales Navigator’s great filtering and searching capabilities to get us the ideal prospects we would like to reach out to from our ideal customers list.[…] Sales Navigator’s news feed of top updates from your saved leads and accounts is a great way to see the information your target market cares about. This intel is a great way to get an existing conversation or start a new conversation.”

Zach Ettelman | Business Development Strategist | Elevated Third

Rapportive (now LinkedIn Sales Navigator Lite for Gmail)

Rapportive connects Gmail with LinkedIn allowing salespeople to view a contact’s profile pictures and current employment info by mousing over their email address, and jump straight to a contact’s LinkedIn profile from their inbox. Reviewers have reported that the Chrome extension is a nice to have for prospecting and social selling.

“Rapportive allows me to put a face to an email address, which adds a human element to the generic email communication.”

Pat Effinger | Lead Sales Engineer | DOmedia

In addition to overall top rated awards, we also recognize tools that are top rated in a specific market segment. Company size is one way to help buyers identify the right solutions for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment.

Top Rated by Enterprises

Top Rated by Mid-Sized Companies

Top Rated by Small Businesses

Congratulations to the winners of the Top Rated Sales Intelligence Software Award!

Top Rated Criteria

Products included in the 2018 Top Rated Sales Intelligence Software list must have been in the top tier of their category TrustMap on April 27, 2018, to earn a Top Rated badge. To qualify for the Sales Intelligence Software TrustMap, products must have at least 10 or more reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.

About the Author

Megan Headley
Megan Headley
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

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