Social Media Management Pricing and Software Cost Guide for 2025

Navigating the world of social media management, pricing, and software costs in 2025 can feel overwhelming. With so many platforms offering different features, tiers, and pricing models, it’s easy to get lost trying to figure out which tool is right for your needs and your budget. Whether you’re a small business owner, agency, or solo content creator, the lack of transparency and consistency across platforms can make decision-making stressful and time-consuming.

This guide is designed to simplify that process. We’ll break down the latest pricing trends, compare popular tools side-by-side, and highlight key considerations to help you make a confident, informed choice. From free plans to enterprise-level subscriptions, you’ll find clear insights that cut through the noise. 

Note: While we’ve done our best to reflect current prices and features, software providers often update their offerings, so double-check the latest details before committing. Pricing was collected in June of 2025.

How Much Does a Social Media Management Software Cost?

Social Media Management Software Pricing Models

Social media management software typically follows a tiered pricing model designed to cater to different user needs, from individuals and small teams to large enterprises. These tiers usually scale based on the number of users, connected social accounts, scheduled posts, and access to advanced features like analytics, automation, or team collaboration tools. The most common structure includes three to four tiers commonly labeled as Basic (or Essentials), Pro, Business, and Enterprise, with each tier unlocking additional capabilities. Typically, buyers will have to reach out to vendors to get customized quotes for enterprise-level offerings.

Most vendors offer both monthly and annual subscription options, with annual plans providing a discounted rate, usually saving users between 15% and 30% over the year. Nearly all platforms offer either a free version or a free trial, allowing users to explore core features before committing. Free trials typically range from 15 to 30 days, depending on the provider. It’s also common to see optional add-ons, such as additional users or additional social media platforms, which can significantly impact the total cost. Understanding these pricing structures is key to choosing a plan that aligns with your needs and budget.

The prices reflected below are discounted annual prices.

Social Media Management Software Pricing Plans At a Glance

*No free versions are available for these products, but these vendors offer a 30-day free trial of their product.

Social Media Management Software Pricing: Factors to Consider

Choosing the right social media management software means balancing features and affordability. Not all tools offer the same capabilities at each price point, so it’s important to understand what you’re paying for as well as what you might be missing. Below are key factors and features to weigh when comparing options:

Social Media Management Software Software Cost for Small Businesses: 

Social Media Management Software Pricing for Small Businesses

For small businesses, social media is a vital marketing channel but budgets are often limited, making cost a key factor in selecting the right software. These businesses typically need platforms that offer flexibility, essential features, and room to grow. Most small business-friendly tools offer pricing tiers that start low and scale as your needs expand, making them ideal for lean teams that still want powerful capabilities.

A small business should look for tools that include key features like post scheduling, basic analytics, and multi-platform publishing at an affordable rate. These features help maintain a consistent presence without requiring a large marketing team. It’s also worth noting that many small business plans allow limited user seats and social profiles, so choosing a platform that matches your current needs, while offering affordable upgrade paths, is essential.

Key Social Media Management software pricing considerations for small businesses include:

• Scalability and flexibility in pricing tiers: Look for tools that offer room to grow without forcing you into an expensive enterprise plan too early.
• Essential features at lower tiers: Scheduling, basic reporting, and social inbox features are often enough for most small teams.
• Affordable user and profile limits: Plans with a reasonable number of social accounts and at least 1–2 users are ideal for small businesses starting out.

Social Media Management Software Pricing for Small Businesses

To help small businesses navigate the crowded software landscape, TrustRadius analyzed a variety of platforms based on user reviews, feature depth, pricing transparency, and scalability. The following tools are considered top choices for small businesses because they combine ease of use with powerful features, all without breaking the bank.

• Publer: Publer offers both a free version and the most affordable paid option we could find. Their plans are likely a good fit for solopreneurs and small businesses who are looking to build their social media presence without breaking the bank. However, X/Twitter users who are seeking a free option should look at the other products featured on the list, as X/Twitter account management is not included in the free verison of Publer.
• Zoho Social: Zoho offers a wide range of business software products, including Zoho Social for social media management. Zoho Social is likely a good fit for businesses who already use other Zoho products, or would like to consolidate their business software tech stack. Their free offering includes X/Twitter (unlike Publer), but has more limited draft and scheduling capabilities.
• Agorapulse: Agorapulse is a strong choice for small businesses thanks to its user-friendly interface, all-in-one dashboard, and robust reporting tools that don’t require a steep learning curve. It offers features like social inbox management, content scheduling, and performance analytics, all packaged in plans that scale well with growing teams. Additionally, its transparent pricing and 30-day free trial make it easy for small businesses to test its value before committing.

What TrustRadius Reviewers Have to Say About Small Business Social Media Management Software Costs

“Zoho Social offers the same features for a fraction of the price. So far, Zoho Social is worth every cent we spent.” – Leonard Nghifkwa, President, Kingdom Way Chess Academy, 1-10 employees

“[Agorapulse offers] cost effective pricing – it is an all in one tool that solves the majority of our business needs for social media at good price.” – Chelsey M. Gray, Senior Manager Digital and Social Media, Symphony Natural Health, 11-50 employees

“The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed” –  Gilbeli Girodier González, Owner- CEO, Girodier Company, 1-10 employees

Cost of Social Media Management Software for Mid-Sized Businesses

For mid-sized businesses, social media management software needs to strike a balance between affordability and advanced functionality. These companies often manage multiple brands or departments, coordinate across several team members, and require more in-depth analytics and collaboration tools than small businesses. As a result, they typically look for platforms that support more users, offer extensive reporting, integrate with CRMs or helpdesk tools, and streamline team workflows, without the high price tags of enterprise plans.

Mid-sized businesses should also factor in scalability and customization when evaluating software costs. Many platforms offer “Pro” or “Business” tiers aimed specifically at growing companies, with bundled features like approval workflows, advanced scheduling, and more detailed performance insights. Pricing for these tiers usually starts in the $100–$300/month range, with discounts for annual billing and options to purchase additional seats, accounts, or add-ons as needed.

Key Social Media Management software pricing considerations for medium-sized businesses include:

• Multi-user collaboration tools: Mid-sized teams need built-in collaboration features such as user roles, approval workflows, and shared content calendars, which are usually available in mid-to-high tier plans.
• Advanced reporting and analytics: In-depth performance tracking, audience insights, and cross-channel reporting are essential and typically come at a higher price point.
• Third-party integrations: Mid-sized businesses often require integrations with tools like CRMs, customer service platforms, or ad managers, which may be limited to premium tiers or require add-on costs.

Social Media Management Software Pricing for Medium-Sized Businesses

TrustRadius selected these top tools for medium-sized businesses based on user reviews, pricing transparency, scalability, and the depth of team-based features they offer. These platforms stand out for offering a solid balance of power, usability, and cost efficiency, making them well-suited for growing teams managing multiple social channels and strategic campaigns.

• Hootsuite: With plans starting at $99/month for teams, Hootsuite is ideal for mid-sized businesses that need scheduling, monitoring, and analytics across multiple profiles. It includes team collaboration tools, and its extensive app integrations make it a flexible choice for businesses with evolving needs.
• Sprout Social: Sprout Social starts at $249/month per user, but it justifies the cost with robust CRM features, advanced reporting, and intuitive collaboration tools. It’s particularly well-suited for mid-sized marketing teams looking for detailed insights and cross-team visibility.
• Agorapulse: Agorapulse offers a strong value proposition for mid-sized teams with its unified social inbox, publishing calendar, and team collaboration features. Pricing starts at $69/month per user (with discounts for annual billing), and it includes advanced features like shared inbox management and customizable reports, making it a cost-effective and scalable solution.

What TrustRadius Reviewers Have to Say About Mid-Size Business Social Media Management Software Costs

“[Hootsuite] has a great selection of tools for the price point, but is lacking the bells and whistles that some of the pricier competitors have as standard” – Verified User, Manager in Marketing, Performing Arts Company, 51-200 employees

“[Sprout Social] really nice to have this tool and while it is expensive, it ultimately saves on the amount of time it would take to do it all manually.” – Sean Neugent, Senior PR Project Manager, Anthologic, 51-200 employees

High-Level Social Media Management Software Pricing for Enterprise Businesses

Enterprise-level businesses require powerful, customizable social media management solutions in order to support large teams, multiple departments, and complex workflows. These organizations often manage large quantities of social accounts and demand features like enterprise-grade security, role-based access, workflow automation, and integrations with other enterprise software systems. As a result, pricing for enterprise social media management tools is typically custom-quoted and significantly higher than SMB tiers.

While upfront costs are higher, these platforms often deliver a high ROI through efficiencies, data-driven strategy support, and compliance capabilities. Enterprise plans usually include premium support, API access, dedicated account management, and in-depth onboarding and training. Many vendors also offer modular pricing, allowing enterprises to pay for only the specific features or user seats they require, though this can add up quickly if not carefully scoped.

Key Social Media Management software pricing considerations for enterprise businesses include:

• Custom pricing and modular features: Most enterprise solutions offer tailored pricing based on user volume, features, and service needs, making budgeting more complex but also more flexible.
• Security and compliance requirements: Features like SSO (single sign-on), audit logs, user permissions, and data governance are often critical and available only in top-tier or custom plans.
• Dedicated support and service: Enterprise contracts frequently include onboarding assistance, strategic consulting, and priority support, which adds to the overall cost but ensures implementation success.

Social Media Management Software Pricing for Enterprise Businesses

TrustRadius selected these top platforms for enterprise businesses based on real-user feedback, robust feature sets, and the ability to scale across large organizations. Each offers enterprise-specific capabilities that support complex needs across teams, geographies, and workflows, which makes them standout solutions for high-volume social media management.

• Hootsuite: Hootsuite’s Enterprise plan is tailored for large organizations that need advanced features like team roles, custom workflows, social listening, and security/compliance integrations. Pricing is custom-quoted based on needs, and enterprise clients gain access to 24/7 support, onboarding, and API capabilities for extensive customization.
• Sprout Social: Sprout Social’s Advanced and Enterprise tiers start around $499/month per user and include premium features like custom workflows, advanced analytics, and AI-driven social listening. With scalable infrastructure and integrations with Salesforce and other CRMs, it’s built to serve enterprise teams focused on collaboration and insight-driven strategy.
• Vista Social: Vista Social provides a flexible and cost-effective enterprise solution with features like unlimited user roles, white-label options, approval workflows, and advanced scheduling tools. While pricing is available upon request, Vista Social is often praised for offering enterprise functionality at a more competitive rate, especially for global teams managing multilingual or regional accounts.

What TrustRadius Reviewers Have to Say About Enterprise Social Media Management Software Costs

“The investment is definitely worth it for having the necessary tools for social media effectiveness. The platform allows the process of streamlining content sharing across social channels easy and efficient.” Shiela Negron, Social Media Manager, AssuredPartners, Insurance, 10,001+ employees

“We’ve been using Hootsuite for several years now and it is still our Social Media Management tool of choice. We get all the features needed in our daily work, it constantly evolves and provides new features and tools – and all of that for an unbeatable price point.” – Verified User, Employee in Marketing, Pharmaceuticals Company, 1001-5000 employees

Social Media Management Software Frequently Asked Questions

What is social media management software?

Social media management software is a tool that helps users schedule posts, track performance, manage multiple social accounts, and engage with audiences across platforms from a centralized dashboard.

How much does social media management software cost?

The cost of social media management software varies widely, ranging from free basic plans to over $500/month for enterprise-level solutions. Most tools offer tiered pricing based on features, number of users, and which social accounts you want to post to. At the enterprise level, most vendors require you to contact them for a customized quote.

What features should I look for in social media management software?

Key features to look for include post scheduling, analytics, content calendar, social inbox, multi-user access, and platform integrations. Advanced users may need approval workflows, automation, or CRM integrations.

Are there free social media management software available?

Yes, many platforms offer free plans or free trials. These typically include basic scheduling and limited accounts but are great for individuals or very small teams just getting started.

Which social media platforms do most tools support?

Most social media management tools support Facebook, Instagram, X (formerly Twitter), LinkedIn, and Pinterest. Some also support TikTok, YouTube, and Google Business Profiles depending on the platform.

The Bottom Line on Social Media Management Software Pricing

Choosing the right social media management software in 2025 comes down to understanding your needs, budget, and growth plans. Whether you’re a soloprenuer, a growing mid-sized team, or a large enterprise, pricing varies significantly based on features, user seats, and support options. 

To find the best fit for your budget, start by listing your must-have features, determining how many users and accounts you’ll need, and comparing both monthly and annual pricing plans. Don’t forget to explore free trials to test usability before committing.

Ready to compare your options? Continue your research on social media management software and related tools at TrustRadius.

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• Social Media Marketing Software
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• Social Media Analytics Software