2023 B2B Buying Disconnect
PERSONAS
USE CASES
2022-23 TrustRadius Awards
Education
Review Growth
Intent Data
B2B Market Research
What is Intent Data?
Announcing the 2023 Top Rated Awards
6Sense
Target the right accounts using TrustRadius downstream intent data in 6sense.
Support Email: support@trustradius.com
About 6Sense
6sense revolutionizes how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.
6Sense and TrustRadius
Through the TrustRadius and 6sense partnership, our mutual customers can leverage TrustRadius downstream intent data to build audiences and provide deal intelligence to sales. These audiences can then be built into rich target segments where vendors can measure the success and outcome of high-value accounts through ABM campaigns. TrustRadius’ high-fidelity intent signals are available in the timeline view and Salesforce iframe within 6sense, making it the only second-party intent source fully integrated into the 6sense platform.
Reach out to your 6sense contact to access a 90-day trial of TrustRadius intent data.
Use cases
- Discover new high-value, in-market buyers
Create dynamic account lists of companies that are showing intent for your product, your competitors’, or your category on TrustRadius. You can also combine TrustRadius intent with other intent sources and 6sense filters to create more refined account lists.
- Power your ABM strategy
Improve conversions by reaching out at the right time with the right messaging to in-market accounts across your marketing campaigns and sales outreach.
- Prioritize qualified accounts with 6Sense scoring
6sense's proprietary data model scores intent activities, allowing you to easily prioritize accounts that are engaging with TrustRadius and are more likely to make a purchase decision.
- Access deal intelligence to increase win rates and retention
By integrating your TrustRadius intent data with 6sense's segmentation tool, you can see who is looking at pricing, FAQs, product alternatives, feature scorecards, and reviews, then act quickly to convert those buyers. You can also capitalize on upsell and cross-sell opportunities and mitigate churn risk.