How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Red Hat partnered with TrustRadius to drive reviews at their Red Hat Summit conference, leveraging TrustRadius’ on-site team in the booth with laptops to capture both written and video reviews, and as well as business cards and signage with ‘write a review’ QR codes.  

TIS partnered with TrustRadius to create a LinkedIn Matched Audience consisting solely of in-market buyers researching TIS and their competitors on TrustRadius, resulting in advertising campaigns that netted increased conversion rates and 30 net new leads.

Apptio partnered with TrustRadius to drive reviews at industry conferences, elevating two of their products to #1 in their primary category, and earning multiple TrustRadius Top Rated awards.

Apptio partnered with TrustRadius to drive reviews at industry conferences, elevating two of their products to #1 in their primary category, and earning multiple TrustRadius Top Rated awards.

Zoho for Enterprise elevated their US-based enterprise positioning and visibility by driving user reviews for two products, which were then syndicated across Zoho’s website, increasing SEO rankings and user engagement.

Avaya generated high quality reviews on TrustRadius, utilized social proof on Facebook and LinkedIn ads to increase engagement, and syndicated review content from TrustRadius across key web pages to improve SEO KPIs.

Influitive created an ABM-led strategy to uncover in-market buyers and close nearly $1 million in opportunities.

Learn how Alteryx enabled 1,600 sales reps using the TrustRadius Chrome extension and generated over $200k of new business pipeline in just two weeks

Using a multi-channel review sourcing program, Dun & Bradstreet was able to gather 148 new reviews and significantly increase traffic to their TrustRadius product profile.

SeekOut used custom questions to showcase key differentiators and arm their sales team with quotes that deliver, resulting in longer and higher quality reviews, and more traffic to their TrustRadius profile.

Hootsuite had a goal of increasing organic traffic to key pages on their website. By using TrustRadius’ TrustQuotes for Web widget, they were able to rank higher in multiple searches and increase clicks, impressions, and engagement on their site.

Using TrustRadius’ 6sense intent data integration, KnowBe4 sought to target prospective buyers more quickly and efficiently, leading to more high quality reviews and customer case studies.

Paylocity updated their TrustRadius custom questions when yielding reviews to highlight key value propositions, allowing them to gather high quality reviews from customers, and nearly double their TrustRadius product profile views.

Groove highlighted differentiators in their TrustRadius reviews by using custom questions, resulting in new reference candidates, growth in quality reviews, and a higher share of category traffic on TrustRadius.

In a competitive market, Riskified aimed to rank higher in multiple keyword searches on Google. Using TrustRadius review syndication, Riskified jumped to #1 in Google SERPs and increased user traffic to their site.

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

155 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

4 posts by this author