How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Apptio partnered with TrustRadius to drive reviews at industry conferences, elevating two of their products to #1 in their primary […]

Zoho for Enterprise elevated their US-based enterprise positioning and visibility by driving user reviews for two products, which were then […]

Avaya generated high quality reviews on TrustRadius, utilized social proof on Facebook and LinkedIn ads to increase engagement, and syndicated […]

Influitive created an ABM-led strategy to uncover in-market buyers and close nearly $1 million in opportunities.

Learn how Alteryx enabled 1,600 sales reps using the TrustRadius Chrome extension and generated over $200k of new business pipeline […]

Using a multi-channel review sourcing program, Dun & Bradstreet was able to gather 148 new reviews and significantly increase traffic […]

SeekOut used custom questions to showcase key differentiators and arm their sales team with quotes that deliver, resulting in longer […]

Hootsuite had a goal of increasing organic traffic to key pages on their website. By using TrustRadius’ TrustQuotes for Web […]

Using TrustRadius’ 6sense intent data integration, KnowBe4 sought to target prospective buyers more quickly and efficiently, leading to more high […]

Paylocity updated their TrustRadius custom questions when yielding reviews to highlight key value propositions, allowing them to gather high quality […]

Groove highlighted differentiators in their TrustRadius reviews by using custom questions, resulting in new reference candidates, growth in quality reviews, […]

In a competitive market, Riskified aimed to rank higher in multiple keyword searches on Google. Using TrustRadius review syndication, Riskified […]

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

155 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

4 posts by this author