Calculating the ROI of Working with TrustRadius
How much are your customer reviews worth?
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
The buyers’ journey to find the perfect technology match is not the same as it used to be. When options were limited and information was selectively shared, buyers were content with settling. The journey was linear and predictable. Not anymore.
The influence of reviews on B2B buyers has steadily increased in importance year over year, and is one of the top 3 important factors for buyers choosing a product. Reviews are sought after, shared, and re-read throughout the nonlinear buyer’s journey as more information is needed to confirm a confident decision.
Having a multi-review platform strategy is the best way to “see in the dark.” You’ve heard of “dark social” or the “dark funnel,” but have you figured out how to navigate it yet?