RevUp Podcast: The Role of AI in Analyzing Customer Reviews
Discover how the TrustRadius team leverages AI to help vendors and buyers get the most out of customer reviews on our platform in this episode of the RevUp podcast. Greg Caplan, host and CEO of Upcraft.ai, invited our own Allyson Havener, Senior Vice President of Marketing and Community, to this hot-topic discussion.
In our 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis, we found that 48% of B2B tech buyers said they use Generative AI (GenAI) tools regularly (monthly or more often), yet 68% indicated that GenAI tools have had no impact on their tech buying process.
While AI may not be used among the masses for tech buying purposes, it’s used at TrustRadius to help authenticate reviews, identify fraudulent submissions, and more. Watch the full episode to learn more about how AI and reviews work together to enhance the user experience on TrustRadius.
Highlights include:
- The importance of peer discussions and authenticated reviews
- How customer stories and anecdotes help vendors connect with buyers
- Using AI to analyze incoming reviews, conduct brand and SEO audits, and more
- Using AI to create TL;DR summaries of a product’s collective user reviews for buyers
Our Speakers
Greg Caplan
CEO | Upcraft.ai
Greg is the host of the RevUp Podcast and the CEO of Upcraft.ai, a conversational AI sales platform. Formerly, Greg was the CMO at Cameo and the founder of Remote Year. Greg graduated from the University of Michigan and lives in Chicago with his wife and two sons.
Allyson Havener
SVP of Marketing & Community | TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.
Additional Resources
2024 B2B Buying Disconnect Report: The Year of the Brand Crisis
The dynamics of buyer decision-making have dramatically shifted, placing urgency on vendors to put brand awareness, trust, and transparency at the forefront. For vendors, 2024 is undeniably “the year of the brand crisis” for those seeking to compete with established market leaders and for market leaders hoping to maintain their status.
The Year of the Brand Crisis & How GTM Leaders Can Adapt
This year’s report, 2024 B2B Buying Disconnect: The Year of the Brand Crisis, highlights how many companies are underestimating the importance of brand awareness and perception. As vendors have scaled back brand investment, buyers gravitate toward familiar products they’ve used before, heard about from their networks, or have had significant exposure to. In this live session, we sit down with Sam Jacobs, Founder and CEO of Pavilion, and Kathleen Booth, SVP of Marketing and Growth at Pavilion, to discuss these trends and how GTM teams, hoping to engage today’s buyers, can adapt.
Storytelling Throughout the Buying Journey: Sales vs. Marketing
In our second Hot Take LinkedIn Live Summer Series, we sit down with Darren Fanton, Founder and CEO of ScreenSpace, and Krysten Conner, 3x SaaS unicorn rep (ex-Salesforce, Tableau, Outreach), to discuss the need for proactive buyer engagement strategies based on our 2024 B2B Buying Disconnect: The Year of the Brand Crisis—and how to do it.
Closing Time Podcast: Brands in Crisis Mode
For B2B marketers, understanding the dynamics of buyer behavior is more crucial than ever. Recently, Allyson Havener sat down with Valerie Riley, Head of Content and Digital Marketing at Insightly CRM, to explore these dynamics and shifts on the Closing Time podcast.