Go-To-Market Strategy Transformations Driving Business Today

Software AG’s CMO, Dawn Colossi, discusses with TrustRadius’ Founder and CEO about organizational transformations that make your buyers’ journey more successful. Watch this Trust Talks to discover how and why customers can be your biggest advocates.

Topics include:

  • How the buyer’s journey has changed the way sales and marketing teams should work together
  • The importance of voice-of-customer and use-cases for positioning your company in the marketplace
  • Adapting to seller avoidance and using 3rd party buyer intent data to facilitate future conversions

TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.


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 Our Speakers

Dawn Colossi

CMO, Software AG

I’m a business leader who looks at the business opportunity through a market view, outside-in rather than inside-out. The best Marketing leaders can combine math/data, technology and psychology/science to understanding the market, the potential and the buyer and bring that together in a GtM strategy. That’s where I excel. I have a strong track record in building and motivating high performance teams to lead major digital transformations across multiple companies, to drive revenue and growth by creating demand, improving brand awareness with the right audience and expanding market presence. I’ve built an always-on customer-driven Marketing model based on data, including customer insights, intent signals and digital body language, to increase revenue and market share. Aligning Sales and Marketing to strategically connect digital engagement with personal interactions, across prospect, customer and partner audiences is at the center of health and growth for modern businesses. I have established a reputation for gaining alignment of diverse organizations across the company, through collaboration and influence management to achieve growth goals.

Vinay Bhagat

Founder & CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS in Engineering Economic Systems from Stanford University, and a MA in Engineering Information Sciences from Cambridge University with First Class Honors.