SEO and Reviews in the Age of AI

In the age of AI, the intersection of SEO and customer reviews is transforming how brands connect with audiences and build brand trust. Leveraging customer reviews to boost search visibility, ranking, and engagement is going to be a major advantage, especially as AI-driven search tools like Google’s SGE and Bing Chat reshape how users find information. 

In this session, you’ll discover how to align your SEO and review strategies to capture AI-driven search queries, leverage sentiment analysis, and maximize review content for improved organic reach. 

Topics include: 

  • Optimizing review keywords for AI-powered ranking signals
  • Actionable insights into navigating the new SEO landscape 
  • How to unlock the power of reviews in enhancing your search performance
  • Driving brand authority in the age of AI

Our Speakers

Darian Mavandad

Pipeline Marketing Specialist | Hootsuite

Darian is a SaaS marketing professional and McGill grad, with a passion for SEO, social proof, and finding innovative strategies to get impactful results.

Margaret Kapitany

Offsite SEO & Channel Lead | Hootsuite

Margaret Kapitany is the Team Lead, Offsite SEO & Channels at Hootsuite, where she drives user acquisition and brand growth through third-party review sites, affiliate partnerships, and community forums. She boosts engagement and ROI by refining campaigns with analytics-driven insights and proactive engagement with partners. Margaret loves learning about emerging technology and is passionate about how AI is transforming SEO.

Grace Wells

Product and Customer Marketing Director | TrustRadius

Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.