Congratulations to the Inaugural 2025 Buyer’s Choice Award Winners!

Grace Wells Headshot
Grace Wells
October 29, 2024
Blog, Reviews, Technology Awards

Congratulations to the Inaugural 2025 Buyer’s Choice Award Winners!

Drumroll, please… The winners of our inaugural 2025 Buyer’s Choice Awards were revealed today! The Buyer’s Choice badge signals to buyers that a product isn’t just ‘good enough’—it’s been rated by real and current users as the ‘best’ in three key insight areas: price for value, capabilities, and customer relationship.

During the review process, we don’t just ask reviewers if they liked or didn’t like the product—we dig deeper. Reviewers are asked if products and their support teams live up to expectations; and if they would buy the product again. These candid answers shape whether or not a product is chosen as ‘best’ in each of the key areas.

To qualify for the 2025 Buyer’s Choice Award, vendors needed:

✅ 10+ new reviews between January 1, 2024, and September 26, 2024, for evaluation purposes 

✅ Within those reviews, at least 75% of reviewers selected the product as having the best capabilities, value for price, and customer relationship.

“Buyer’s Choice badges were published on vendors’ TrustRadius product pages earlier today,” says Vinay Bhagat, Founder and CEO of TrustRadius. “We know that product awards seem commoditized these days at the same rate that brand trust is more important than ever for today’s B2B technology buyers. So our goal is to have fewer awards to make it easier for buyers to see that customers are happy with not only the product, but with the value and service as well.”

While vendors actively sourcing vetted, unbiased reviews with TrustRadius see improved sentiment across key insights, maintaining visibility in the channels where buyers conduct research is essential to winning trust and driving success. Of the 221 winning vendors, 23% aren’t current customers of TrustRadius, indicating the awards are hard-earned, not pay-to-play

“A review from just one year prior can be out of date as technology companies often improve current products and create new ones within that time,” says Grace Wells, Director of Customer and Product Marketing. “Having ten new reviews helps keep content fresh, ensuring buyers get up-to-date product feedback for their use cases so they can trust their buying decisions, and ultimately helps vendors cut through the noise in a crowded market.”

About the Author

Grace Wells Headshot
Grace Wells
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.