Captivate Collective’s Customer Advocacy Practice Awards (CAP Awards) are designed to celebrate and honor customer advocacy professionals for their innovative and impactful customer engagement strategies and programs. And, we are excited to play a part in the awards this year.

The CAP Awards are won through nominations, which are then reviewed and voted on by a distinguished panel of industry experts—one being our SVP of Marketing and Community, Allyson Havener. 

Allyson is among a talented group of executives who are bringing a wealth of experience and knowledge to the evaluation process. This year’s panel includes leaders in the field of customer advocacy and success, marketing, and business strategy from Feverbee, Freshworks, ChurnZero, JAMF, UpTempo, and Amplitude, ensuring a comprehensive and thoughtful judging process.

What makes the CAP Awards unique is their emphasis on the quality and effectiveness of advocacy efforts. Whether a company has a large, well-funded program or a smaller, resourceful initiative, the CAP Awards provide a level playing field where the true measure of success is the ability to create meaningful and impactful customer relationships.

By celebrating excellence in customer advocacy, the CAP Awards aim to inspire other organizations and professionals to invest in and prioritize their customer advocacy programs, fostering a community of shared knowledge and best practices.

Categories and Criteria

Featuring several distinct categories, the CAP awards are designed to recognize different aspects of customer advocacy. Here are some of the key categories and the criteria used for judging:

1. Advocacy Program Brand
2. Exceptional Advocacy Portfolio
3. Advocate Engagement Campaign
4. The Advocacy Mindset
5. CS Advocacy Accelerator
6. Lifecycle Advocacy
7. Advocate of the Year

Key Dates:

• July 15 | Applications Open

• August 16 | Applications Close

• August 19-26 | Round 1 Judging

• August 28 | Finalists Announced

• August 29-Sept 6 | Round 2 Judging

• Sept 16-20 | Awards Week!

Captivate Collective invites organizations of all sizes and industries to participate and showcase their exceptional customer advocacy programs.

And, the finalists are…

Advocacy Program Brand:

• Cisco | Cisco Insider
• Chainalysis | Chainalysis Pioneers
• Access | Access Voices

Exceptional Advocacy Portfolio

• Lenovo
• Hyland
• Trimble

Advocate Engagement Campaign

• Workleap
• Intercom
• Amplitude

The Advocacy Mindset

• Kristen Auguste, Siemens
• Louise Domeisen, Redgate
• Jeanne Nitschke, Motive

CS Advocacy Accelerator

• Gabriella Herrera, HubSpot
• Brittany Pais, Litho
• Nisarg Mehta, BrowserStack

Lifecycle Advocacy

• AlphaSense
• Lytho
• Ad Astra

Advocate of the Year

• Maxine Gardner, Lenovo
• Woacim Wicander, Conscia
• Chris Yates, Republic Bank
• Dr. Thomas Eifert, RWTH Aachen University

Visit the CAP Awards Website for detailed information about the awards, categories, and criteria. 

And watch for the winners to be announced during Awards Week, September 16-20, 2024, where a winner or two from each category will be announced daily! Allyson Havener, our SVP of Marketing and Community will be the first presenting judge on Monday, September 16, for Advocate Engagement Campaign.