Verified on LinkedIn Feature now Available on TrustRadius
TrustRadius reviewers can now add LinkedIn verification to their review content, showcasing that their identity, workplace, and educational information has been confirmed as real and valid by LinkedIn. This exciting new feature is a trust indicator for review-readers (e.g. in-market technology buyers) that are looking for insights from real product users. With the addition of Verified on LinkedIn to TrustRadius, anyone researching technology on TrustRadius has the opportunity to connect with someone that has actually used the product.
77% of technology buyers read reviews along their buyer’s journey and with the addition of LinkedIn Verification, technology buyers can now interface with verified product users and have more confidence in the reviews they’re reading.
In TrustRadius’ latest buyer research report, Bridging the Trust Gap: B2B Tech Buying in the Age of AI, 40% of technology buyers said that AI has made it easier to find helpful information, but 62% of frequent AI users reported that they always or very often have to fact-check what they’re reading. While AI overviews offer a nice synopsis of sentiment about a product, they often lack detailed information about product use cases that are critical for buyers to understand before making a hefty purchase.
“When people are making buying decisions, it’s crucial they can trust the advice they receive, and our partnership with TrustRadius helps buyers see that information about reviewers has been confirmed,” said Oscar Rodriguez, Vice President of Product Management at LinkedIn. “We have launched Verified on LinkedIn to help partner organizations integrate the verifications of our members, which can help give confidence in the authenticity of the people and companies their users engage with.”
Oscar Rodriguez
Vice President of Product Management, LinkedIn
“When people are making buying decisions, it’s crucial they can trust the advice they receive, and our partnership with TrustRadius helps buyers see that information about reviewers has been confirmed. We have launched Verified on LinkedIn to help partner organizations integrate the verifications of our members, which can help give confidence in the authenticity of the people and companies their users engage with.”
Not only does LinkedIn verification build trust and confidence for buyers, it also grows credibility and clout for technology reviewers. This extra layer of visibility helps reviewers build their professional network and stand out in the crowd.
Vinay Bhagat
Founder & CEO, TrustRadius
“At TrustRadius, we are committed to helping buyers make more confident decisions by providing vetted product information, customer insights, and peer conversations. By incorporating LinkedIn verifications into our reviewer profiles, we are giving our reviewers the opportunity to further demonstrate their credibility and helping buyers feel more confident about trusting those reviews.”
Over 10% of TrustRadius reviewers have adopted LinkedIn verification, which is considerable, as it is not a requirement in the review flow. This illustrates that technology reviewers want to better market themselves as credible sources of information and expertise. It also reveals a tremendous opportunity for technology vendors with referral programs to encourage LinkedIn verification when soliciting reviews from their customers.
Allyson Havener
CMO, TrustRadius
“Building more opportunities for community and connection between your existing customers and ideal customers is smart marketing. By encouraging LinkedIn verification in your customer review generation, you’re opening a direct avenue to make your customers your top sellers.”
As the demand for trustworthy, detailed, and human-authored content continues to rise in the B2B tech space, LinkedIn verification on TrustRadius is proving to be a valuable differentiator. It not only gives buyers greater peace of mind but also empowers reviewers to amplify their professional voices in a noisy digital world. By bridging the gap between credibility and community, TrustRadius is elevating the quality and impact of peer reviews at a time when authenticity is everything.
For technology vendors, this presents a timely opportunity to lean into customer advocacy in a more strategic way. Encouraging LinkedIn verification within referral and review generation programs not only strengthens the credibility of the content but also turns verified users into trusted brand ambassadors. In an era where buyers crave authenticity and insight, a verified voice can make all the difference.
We’re thrilled to see such a positive response from both reviewers and buyers since launching the Verified on LinkedIn feature. It’s clear that this new addition is enhancing the value of TrustRadius reviews by adding another layer of transparency and trust. Whether you’re a reviewer looking to showcase your expertise or a buyer seeking real product insights, LinkedIn verification is a powerful tool that helps you make more informed decisions.
Ready to make your reviews more credible and impactful?
- Technology vendors: Encourage your customers to add LinkedIn verification when leaving reviews. Make sure to remind them about any referral program incentives your company offers.
- Reviewers: You can add LinkedIn verification to any existing review by logging in to TrustRadius.com and editing your review. Note, it will take ~24 hours to appear.
- Buyers: We hope you continue to choose TrustRadius as a trusted source in your tech buying journey. Our promise to you: no bias, games, gimmicks, fake reviews, or funny stuff.
If you’re interested in learning how to make customer voice your highest-converting marketing channel, schedule a free strategy call with us today.
