Welcoming Our 2024 TrustRadius Executive Customer Advisory Board
We are thrilled to announce our 2024-2025 Executive Customer Advisory Board (CAB). This exceptional group of leaders were carefully selected based on their vast expertise and proven track records in the technology and marketing industries. Their collective experience will provide invaluable insights as we strive to better understand the needs of go-to-market teams and deliver solutions that enable our customers to excel.
Our goal:
At TrustRadius, we know that the voice of the customer and peer reviews are powerful drivers of purchasing decisions in today’s tech landscape. With this in mind, we have assembled a group of trusted visionaries to guide our company’s direction, ensuring we continue to innovate and scale thoughtfully–with the ultimate goal of connecting tech sellers to the right tech buyers.
Our CAB members are not only experts in their fields but also passionate believers in the importance of customer voice and peer reviews. They provide feedback and guidance on our offerings, solutions, and service levels, helping us to better serve our customers and meet the ever-changing demands of the market.
Meet the 2024 TrustRadius Executive Customer Advisory Board Members
Alix Hagan, Vice President of IT Solutions Product Group at GoTo; CAB member since 2024
Alix Hagan is a marketing leader with extensive experience in SaaS and freemium products. Known for her problem-solving skills and ability to build and lead teams, Alix has driven end-to-end growth strategies for freemium SaaS products. Her expertise in fast-paced environments and her ability to execute impactful growth programs will be instrumental as we continue to innovate and expand our offerings.
Allison Breeding, Chief Marketing Officer at Apptio, an IBM Company; CAB member since 2023
With more than 20 years of experience leading account-based marketing, demand generation, and partner marketing, Allison Breeding has a proven track record of driving revenue growth. Her recent success in transforming and scaling a revenue marketing practice at Anaplan highlights her ability to deliver strong results. Allison’s expertise in demand generation and partner marketing will help TrustRadius expand our reach and impact in the market.
Brett Rafuse, Vice President of Integrated Marketing at Cisco; CAB member since 2023
Brett Rafuse is a results-oriented business leader with a strong background in marketing, operations, and people management. Known for his ability to innovate and challenge processes, Brett is highly regarded by his peers for his collaborative approach and effective stakeholder management. His passion for connected sales and marketing, along with his dedication to developing high-performing teams, will contribute to our mission of delivering value to customers.
Celia Fleischaker, Chief Marketing Officer at isolved; CAB member since 2024
Celia Fleischaker is a seasoned marketing executive with over 20 years of experience developing go-to-market strategies for B2B technology organizations. She has successfully managed global marketing teams and driven significant growth through both organic and inorganic means. Celia’s expertise in pipeline development and organizational efficiency will help TrustRadius scale our operations and deliver even greater value to our customers.
Jam Khan, Senior Vice President of Portfolio Marketing at ZoomInfo; CAB member since 2024
Jam Khan brings over 20 years of experience in the software industry, with leadership roles in marketing, strategy, professional services, and product management. His background in engineering and his deep understanding of the tech landscape make him a strategic thinker who can drive meaningful change. Jam’s insights will be invaluable as we work to enhance our product offerings and better meet the needs of our customers.
Kathie Johnson, Senior Vice President of Portfolio Marketing at ZoomInfo; CAB member since 2023
Kathie Johnson is an innovative and results-oriented marketing executive with over 20 years of experience in growing brands and driving revenue. Her expertise spans strategic marketing, product marketing, and digital marketing, all with a focus on building brands that customers love. Kathie’s ability to develop and manage high-performing teams will be key as we scale our operations and continue to deliver best-in-class solutions.
Keith Pearce, Former Chief Marketing Officer; CAB member since 2023
With over two decades of experience in cloud and software sales and marketing, Keith Pearce brings a unique global perspective to the board. His diverse background, which spans journalism, politics, sales, and marketing, allows him to creatively tackle business challenges and build strong brands. Keith’s passion for messaging, digital marketing, and collaboration makes him a valuable asset as we work to expand our global reach and enhance our communication strategies.
Leslie Paterson, Vice President of Customer Advocacy at BMC Software; CAB member since 2023
Leslie Paterson is an innovative leader with over 20 years of experience in customer advocacy within the software industry. As the Vice President of Customer Advocacy at BMC Software, Leslie has successfully built and led advocacy-focused teams that amplify the customer voice and its impact on business outcomes. Her deep expertise in customer engagement will be instrumental in helping TrustRadius refine our approach to customer-centric solutions.
Marta McMichael, Vice President of Global Digital Demand at IBM; CAB member since 2024
Marta McMichael is a versatile leader with over 20 years of experience in the software industry. Her roles have consistently adapted to meet organizational and customer needs, demonstrating her ability to thrive in dynamic environments. Marta’s global experience and her passion for delivering measurable results will be crucial as we expand our reach and deliver memorable experiences for our customers.
Melissa Sargeant, Former Chief Marketing Officer; CAB member since 2023
Melissa Sargeant is a forward-thinking marketing leader with a proven track record of driving sales and profitability for both startups and established industry leaders. Her expertise in aligning sales and marketing strategies with business objectives has led to significant growth across various markets, particularly in the global B2B SaaS space. Melissa’s strategic insights will help guide TrustRadius in identifying and responding to market trends more effectively.
Saravana Sivanandham, Chief Marketing Officer at Absorb Software; CAB member since 2023
Saravana Sivanandham is a senior leader with extensive experience in digital transformations, customer experience management, and business development. Specializing in bridging the gap between business, technology, and marketing teams, Saravana has led large-scale initiatives that have significantly improved customer engagement and business outcomes. His deep understanding of digital channels will help us enhance our platform to better serve our customers’ needs.
Vikram Ramesh, Chief Marketing Officer at Adlumin; CAB member since 2023
Vikram Ramesh is passionate about enabling brands to communicate effectively in the digital space. With significant experience in marketing, content strategy, and demand generation, Vikram has a knack for building high-performing teams that achieve outstanding results. His expertise in digital communication and his role as an advisor to startups will bring fresh perspectives to TrustRadius as we continue to innovate in the digital marketing arena.
Looking ahead
As we embark on this new journey with our Executive Customer Advisory Board, we are confident that the diverse experiences and deep expertise of these leaders will significantly influence our company’s direction. Their insights will help us more thoughtfully scale our product development, meet customer needs, and innovate to address the evolving demands of tech buyers.
We look forward to the collaborative efforts ahead and are excited about the impact this esteemed group will have on TrustRadius and the broader tech community.
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