B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. KPIs include engagement metrics, user demographics, follower growth, and much more.  These tools show you how your target audience is interacting with your brands across all social media networks where you have a presence. Analysis of social media data can be vital info used to boost your social media presence and raise brand awareness. Businesses and influencers rely on this software to track the performance of their social media accounts. Social Media Analytics is also essential when it comes to developing an effective social media strategy.   What TrustRadius Research Says: Pricing for Social Media Analytics software will depend on the following factors: Feature capabilities Add-ons Number of users Monthly or yearly payment options Number of brands or profiles you want to track Users of basic plans can expect dashboard visualization for their reach and engagement. Competitive analysis and analytics reporting are usually available on a more limited scale for fewer users.  If you’re using a social media management tool, scheduling and […]

Accounting has a reputation for being boring, but the market is fierce. With the needs of accounting changing as fast as the industries it services, accounting software is bigger than ever. The right tools can enable a department to provide forecasting insight, analytics, and more while staying up to date on tracking and tax compliance.  With the essential nature of this industry, staying current is vital. Because of this, we have compiled a list of the most essential statistics for you to be aware of. We have also covered some of the hottest trends in accounting software and the market as a whole.  Top 15 Accounting Software Statistics The accounting software market was valued at $12.01 billion in 2020. (Mordor Intelligence 2020) The accounting software market is expected to reach $19.59 billion by 2026. (Mordor Intelligence 2020) Only 6% of accountants said they don’t believe automation can help with any business tasks at their firm. (Sage 2020) 40% of accountants say they intend to automate invoicing and accounts payable processes and workflows. (Sage 2020) 45% of accountants say they intend to automate repetitive, time-consuming accounting tasks, such as data entry and number-crunching. (Sage 2020) 58% of accountants said technology has […]

Help desks are a vital tool for companies to make a good impression on customers when its most important: when things aren’t smooth sailing. Your product or service can be sensational, but everything made by, run by, or sold by humans will go wrong. Enter your help desk system and software.  Help desk tools have to be as changeable and responsive as the industries they serve, which is to say, most of them. As a result, the most up-to-date information is essential for buyers, sellers, and employees in the sector. We have compiled some of the most important stats for you, in the following categories: Industry stats Customer Service Usage Impact of Help Desks Inside Perspective on Customer Service The Impact of Covid-19 on Customer Expectations Overall Customer Expectations We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different First, here are the stats Top 26 Help Desk Statistics  Help Desk High-Level Stats Only 28% of customer experience teams offer a knowledge base. (Salesforce 2020) The help desk software market share is projected to reach $11 billion by 2023. (Transparency Market Research, 2021) The […]

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. With the right people, these tools can give well-crafted campaigns a scale otherwise impossible. With such huge ROI and use-case potential, staying up-to-date is vital. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? How is Marketing Automation being used? And then we discuss some of the most important trends in marketing automation: Marketing Automation is Becoming Personal Marketing Automation is Getting Crowded Data-Driven Marketing Automation Top 24 Statistics for Marketing Automation Market Scope The global marketing automation market is projected to reach $14.18 billion in 2030. (Research and Markets 2021) 56% of companies are currently using marketing automation. (mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. (mailmonday 2022) Of all those who weren’t using marketing automation, 26% said they were looking to in the next year. Marketing Automation Success 80% of marketing automation users saw an increase in the number of leads using marketing automation software. (Invesp 2021) 77% of marketing automation users saw an […]

Digital viruses are extraordinarily expensive. The most costly virus in history cost an inflation-adjusted $52 billion. Every year, businesses spend around $55 billion dealing with viruses. It’s no surprise antivirus software has emerged as a massive industry over the past decades.  Just like real diseases, including the one that I’m sure you’ve heard about over the last two years, digital viruses change. Antivirus software must evolve, or become irrelevant. Here are the most important statistics in the antivirus industry, some market news, and breaking trends for 2022. Top 21 most interesting Antivirus Statistics The global cybersecurity market was valued at $132.94 billion in 2021 (Mordor Intelligence 2022). 77 % of Americans currently use antivirus software. (Security.org 2021) Only 5% of antivirus users had plans to switch security providers in the foreseeable future. (Security.org 2021) If it were measured as a country, cybercrime would be the world’s third-largest economy after the U.S. and China. (Cybersecurity Ventures 2021). 40 percent of people without antivirus software are open to installing it on their devices in the next 6 months. This is nearly DOUBLE the number from January 2021. (Security.org 2022) 24% of antivirus users said identity theft protection was their most appealing feature […]

As with all other aspects of work, Covid-19 changed the HR industry drastically. Major shifts in remote work and the Great Resignation forced HR professionals to spend more time recruiting, onboarding, and offboarding.

If you need to investigate or research something, you need great software. Law firms primarily use eDiscovery software to organize electronically stored information (ESI) so they can sort through the evidence.  These tools are not limited to law firms. Government agencies and corporations have motivators for needing software to conduct internal investigations. eDiscovery software doesn’t need to be reserved for an investigation per se, but multimedia research and storage of important documents.  This article provides a list of some of the most popular eDiscovery service providers and offers recommendations on which ones might be right for you. Choosing the best eDiscovery software could be the difference between winning a case, properly investigating embezzlement, or keeping a special research secret.  What is eDiscovery Software eDiscovery software is a document review software. The software allows you to upload documents and then search for important dates, names, subjects, and other metadata classification fields.  The software is extremely search-dependent. The ability to search for specific information fast and accurately is crucial. Organizing the information in the database is very important for when you need to go back to something you already searched and classified. Functions that allow those search capabilities include filtering, tagging, culling, […]

eDiscovery software revolutionizes the functionality of law firms. In eDiscovery platforms evidence becomes electronically stored information, referred to as ESI. Today common evidence can be texts or social media posts.  This makes discovery software incredibly important because you will need to store and process ESI. eDiscovery tools are also brimming with features like metadata extraction and real-time data processing to streamline any paralegal’s workload. These tools allow for a level of efficiency and thoroughness that is both essential and impossible without them.  Utilizing software like this is a life saver, but it can kill small budgets. Does free eDiscovery software really exist? The answer is not really.  There are some affordable choices and some alternatives you can use while searching for eDiscovery software. You can jump to the section for more information, but if you are new to the concept of eDiscovery we offer a brief explanation. What is eDiscovery? eDiscovery means electronic discovery. eDiscovery software is a type of document review software. Discovery in the legal process is the evidence that is processed and shared by legal professionals. This evidence will also be shared with legal teams and the opposing side.  eDiscovery is meant to make your workflow easier. […]

eDiscovery software is a type of document review software. It’s used for uploading documents and then searching for important dates, names, subjects, and other metadata classification fields.  The software often comes with functions like filtering, tagging, and culling to streamline the process of sifting through documents. This type of tool accelerates research for court cases, projects, investigations, and more.  Imagine fast and accurate research all in the same place you store documents. It’s designed for organizing based on your needs, and answering the questions your projects ask. eDiscovery can be very niche to organizations or persons that provide legal services, but that’s not a rule. Below we cover more about eDiscovery and how software is used.  What is eDiscovery Software? eDiscovery essentially means electronic discovery or discovery that is virtual. Electronic discovery means the discovery is in the form of electronically stored information or ESI. In the legal process, discovery means the exchange of evidence that will be presented in court. This way the prosecution, defense, and legal teams will not be blindsided by unknown information.  eDiscovery platforms market their services as discovery solutions. The creation of discovery software comes from the need for faster data processing, better data management, […]

What will HR look like post-COVID? The good news: Overall, the shift to remote work seems to be agood thing. HR pros are seeing improvements in employee well-being, and the move hasn’t made their jobs significantly harder. COVID-19 changed everything for the HR industry. Now, over a year after the pandemic began, we’re checking in to see how HR professionals are doing. The bad news: The vast majority of HR professionals are feeling challenged and exhausted by the pandemic. And they’re facing even bigger hurdles with the Great Resignation and the need to rapidly improve their diversity, equity, and inclusion (DEI) efforts. This report examines these issues from the eyes of HR pros across the United States, from associates up to the C-suite—and ultimately asks how HR technology is helping to make things easier. Want to see the full PDF of the report? Click the button below. The sections in this report are: Top 10 HR Trends Report Statistics The State of HR in 2022 How Do HR Pros Feel About Remote Work? Decoding the Great Resignation Thinking Differently About DEI in 2022 The Impact of HR Technology Methodology and Demographics Top 10 Statistics from the 2022 HR Trends Report […]

2021 brought the Great Resignation, which for most companies meant numerous vacant positions. For organizations and staff everywhere, this means more time and money spent onboarding software. In addition, HR staff and managers alike are facing challenges associated with increased remote onboarding. It’s easy to see why onboarding has changed significantly within the past two years. Companies now recognize the need for standardized onboarding procedures that set their new hires up for success. In the past onboarding was often primarily thought of as an HR task. Now it is shifting to a shared responsibility between HR and management. Hottest Employee Onboarding Statistics for 2022 Given the changes brought on by the Covid-19 pandemic and the Great Resignation, onboarding has undergone rapid change. These updated onboarding stats give insight into the current state of onboarding. 20% of turnover occurs within the first 45 days of employment (Talmundo, 2021) 37.4% of companies listed remote onboarding as a challenge they faced because of the Covid-19 pandemic (Workable, 2020). 61% of HR professionals expect new hires to stay at their company for at least two years (The Manifest, 2020) 48% of HR professionals believe onboarding should continue past the first month of employment (Talmundo, […]

The best content ever written means absolutely nothing if it’s never seen. Search engine optimization (SEO) tools are designed to ensure your hard work gets seen your target audience in the most efficient manner possible. Our blog and SEO team atTrustRadius went through our own buying process for content SEO. We originally used Topic, but they’ve since joined the CafeMedia family. We needed a replacement and realized our buying experience can help other content creators find their best SEO tool. Each of the tools we looked at occupies a different niche and could be right for you depending on what you need in an SEO tool. We will also cover two tools that fall somewhat short, and explain why they may not be ideal for content marketing and production use cases. There’s a wide array of tools out there for blog and marketing content optimization. Some offer simple optimization guides and keyword suggestions and checking, while others can generate content for you. Understanding exactly what you are looking for, your budget, and what your limitations are are key for choosing the right tool.  The SEO tools covered in this piece are: Growth Bar SEO Frase ClearScope Content Harmony Surfer MarketMuse […]

Advertising is one of the most important fields for most commercial companies. The best part of advertising is it’s always changing because people change. Advertising is all about following people, and these past 2 years have been unprecedented for everyone.   Certain areas of marketing have decreased while others have flourished with the pandemic. Below we look at the growth, trends, and major changes in the advertising industry. 12 Noteworthy Advertising Statistics for 2021 In 2020, 70% of all marketers focused their efforts on content marketing (HubSpot, 2020). About 35% of marketers feel it’s integral to analyze the ROI of their campaigns (HubSpot, 2020). In 2020, 52% of marketers relied on attribution reporting (HubSpot, 2020). In 2020, over 75% of consumers participated in an internet activity that was new to them (Qualtrics, 2021). It’s estimated 20% of marketers participated in email marketing automation for their campaigns throughout 2020 (HubSpot, 2020). Ad revenue in 2020 fell to 578 billion USD worldwide, but the market expects 12% growth while recovering from the coronavirus (Statista, 2021).  Digital Advertising is noted to grow by 15.4% for 2021, while print advertising like magazine ads is noted to decline (Statista, 2021). One of the major advertisers on […]

The covid-19 pandemic is a major reason for a spike in VPNs, but the market has found ways to make themselves relevant for non-work uses as well. Virtual Private Networks (VPN) are rising in popularity for both remote work and personal use. VPNs do not protect against malware or stop you from being hacked, but many are interested in using them for secure networks for work, and to stay safe on public networks.   One major reason for more VPN use is simply increased advertising on entertainment sites, specifically, YouTube. The trends section below covers the kind of advertising VPNs are doing on YouTube and elsewhere. The market is expected to grow exponentially, and many are scrambling for an advantage. There are new and interesting developments for 2021. Below are statistics that give a brief insight into the VPN market.  Top VPN Statistics for 2021 The global VPN market is believed to be $75.59 billion in 2027 (Statista 2021)  There are about 142 million VPN users iIn the US. (Security.org 2020). Slovakia, Spain, and South Africa are the top up-and-coming markets for rising interest in VPNs include  (VPNMentor 2020). 92% of Americans believe protecting their data and information is important, but […]

Despite their title, the impact small businesses have on the U.S and global economies is anything but. Small businesses account for 99.9% of U.S.-based businesses. Small businesses are defined as businesses with fewer than 500 employees by the U.S. Small Business Administration, or SBA. As with most things in the world, entrepreneurs and their small businesses have faced new challenges throughout the COVID-19 pandemic. Many individuals used the pandemic as their opportunity to be their own boss and turn that passion project into a business, as new business applications trended up in late 2020. The statistics below show how small businesses are evolving to meet these challenges. Top 13 Small Business Statistics for 2021 Because of their size, small businesses are more dynamic than their larger corporate counterparts. The small business space changes more rapidly and dramatically than the corporate world.  As such, the stats provided below are from 2020 and 2021 to give the most up to date information possible. 78% of small business owners expect their business to survive the pandemic, while 4% expect their businesses to fail (Guidant Financial, 2021). Shoppers spent roughly $19.8 billion at small businesses on Small Business Saturday in 2020 (American Express, 2020). […]

SMS marketing is one of the fastest-growing trends in the modern world. As generations change, more and more interest is garnered for text communication from companies. This report looks at the amazing growth of the new marketing medium, along with it’s pitfalls and triumphs.  Below are statistics meant to give a holistic view of SMS marketing and its importance to businesses and consumers.  10 Major SMS Statistics for 2021 Before the Covid-19 pandemic, 51% of US retailers planned to invest more in SMS marketing, and in 2020 the percentage grew to 56% (eMarketer, 2021). Using texting for B2C customer service is rising, reaching 2.7 trillion in 2020 during th pandemic (eMarketer, 2021). The number of mobile phone users stands at 7.1 billion in 2021 and is expected to grow to 7.4 billion by 2025 (Satista, 2021). To give perspective, there are over 7.7 billion people on earth.  About 96% of marketers claim SMS marketing drives revenue and 60% found SMS marketing greatly improved revenue (Attentive Mobile, 2021). Of the marketers that have not used mobile marketing, around 66% have highly considered or plan to in 2021 (Attentive Mobile, 2021). According to adults that received SMS texts, 29% valued notifications about […]

If you’ve been online at all in the last few months, you’ve likely seen an article or two about problems with the supply chain and how it might cause issues with your holiday shopping.  Supply chain issues came into public awareness amidst the Covid-19 pandemic. Despite nearly two years and guidance from several consulting firms including Deloitte and Accenture, they remain a significant challenge for suppliers, manufacturers and retailers around the world. The ongoing challenges have emphasized the need for efficient supply chain management for all businesses. Top 10 Supply Chain Statistics for 2021 It is estimated that the supply chain management industry will reach a valuation of $8.95 billion by 2024. (Statista 2020a) Of those in the supply chain management industry, 45.1% said that they were investing in warehouse management software, and that automation was a key feature. (Statista 2021a)  58.6% of retail supply chain executives wanted to invest more in omnichannel fulfillment, s a result of supply chain disruption.(Statista 2021b) 42% of supply management organizations stated that increased cost to supply management due to the Covid-19 pandemic was one of their top concerns of 2021. 43% of those in the same survey listed limited availability of raw materials […]

The Internet of Things (IoT) speaks to a system of devices that connect wirelessly to the online space. These devices are capable of data transfer, communication, and storage. This is where we introduce Big Data. With a total of 35.82 billion IoT devices slated to be installed by 2021, the size and amount of data circulating are at an overwhelming high. Big Data has become so apparent the mathematical science occupations will grow to 27.9 percent from 2016 to 2026. This translates into 50,400 new jobs. This massive data consumption requires regulation and employing people to aid in managing the data. This also calls for new technology to harness the potential that Big Data has to offer. Top 10 Big Data Statistics Big Data is proving to immerse at lightning speed and with that is the increasing data consumption seen across several platforms. Let’s see how the stats add up: Each person generated 1.7 megabytes per second in 2020. (IBM, 2020 ) Of the data we generate today, 80-90% is unstructured. (CIO, 2019) 95% of businesses report one of the problems for their business is the need to manage unstructured data. (Forbes, 2019 ) Of companies worldwide, 45% are running […]

A/B testing tools are a way for companies to make more money by putting forward the best version of their websites, emails, ads (etc.) possible. Testing two designs and seeing which one drives the most traffic allows companies to ensure that the content they put out will result in the most engagement possible.  A/B testing can also help examine user behavior on web pages. With data from A/B testing, companies can determine whether they should stick to the status quo, or if changes couldincrease their conversion rates and engagement. For example, something as simple as a red or green button could make a 21% difference in the number of clicks. Such an increase in clicks on a CTA button is nothing to sneeze at for any business! 9 Essential A/B Testing Statistics Businesses large and small are utilizing A/B testing, and the market is poised for growth. Business Insider predicts that the A/B testing software market will surpass $1.08 billion by 2025. (QY Research 2019) 51% of the top 10,000 sites on the internet were utilizing A/B testing as of October 2021,  (BuiltWith 2021) 27.1% of businesses using A/B tests are using client-side and server-side simultaneously, while 17.8% are running […]

You’ve spent hours crafting smart, strategic, and unbiased survey questions. You’ve launched your survey, collected hundreds of responses, and now sit on a treasure trove of data.  It’s easy to spend 20 minutes looking at your survey results, pull out the most noteworthy statistic, and call it a day. But failing to rigorously analyze your survey results undermines your entire research project.  This article will not only make a case for why you should do in-depth survey analysis but will give you the tools and methods to do it well. If you’re still in the survey design part of your research project, read more about how to design successful surveys.  Why Survey Analysis Is Important No matter how large or small your survey is, you can find hidden gems in the results if you dig deep enough. A cursory glance at your quantitative and qualitative data won’t do your research project justice.  Survey analysis can make the difference between an unhelpful statistic and a valuable business insight. For example, a simple net promoter score (NPS) survey can tell you how happy or unhappy your customers are.  But segmenting your NPS data by industry, company size, or even job title is […]