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ID.me Product Guide

TrustRadius Insights
July 2, 2024
IT & Development, Product Guides

ID.me Product Guide

Interested in discovering how ID.me really performs? This product guide was compiled from real user reviews and lays out how the product performs for them. Get an accurate picture of ID.me from those who know it best.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Customer Management

Verification Processes

Users consistently praise ID.me’s authentication processes for their efficiency and security measures. The reviews highlight that ID.me’s verification processes are seen as a reliable solution for quickly and confidently verifying customer identities. Customers appreciate the ease of use and the time and cost savings that come from transitioning from manual verification methods to ID.me’s automated system. Additionally, the ability to verify various customer segments, including military personnel and exclusive discount recipients, is a key feature that users find valuable. The consensus among reviewers is that ID.me’s verification processes play a significant role in streamlining operations and enhancing customer experience. (Source Reviews: 1, 2, 3, 4, 5)

“By using ID.me it takes the adding of discounts away from our frontline where fraud can be prevalent and adds checks and balances of sorts to confirm the validity of who is signing up for said offer.”Manager in Marketing, Telecommunications, 10,001+ employees

“Being able to confidently and quickly verify removes a significant back-end verification burden on our team.”Manager in Marketing, Apparel & Fashion, 51-200 employees

“ID.me is well suited for our business to verify customers to provide a discount due to their top-notch software which is easy for our customers to use and is quick.”Strategist in Marketing, Telecommunications, 10,001+ employees

Customer Segmentation

Users consistently highlight ID.me’s customer segmentation capabilities as a key strength, emphasizing the platform’s effectiveness in targeting specific groups such as military personnel, first responders, and students. The ability to easily verify and authenticate individuals within these segments has been particularly valuable for driving customer acquisition and increasing usage of targeted discounts. While some users express a desire for additional user segments beyond the existing offerings, the overall sentiment remains positive regarding the platform’s customer segmentation features. (Source Reviews: 1, 2, 3, 4)

“ID.me is a fabulous option for companies that only have a manual process with which to validate/authenticate the identities of their customers. ID.me provides a scalable solution for this issue with ~10+ ‘out of the box’ customer segments as well as the ability to create custom customer segments that are necessary for your business needs.”Director in Other, Health, Wellness and Fitness, 51-200 employees

“Because ID.me is trusted and gated we also avoid channel conflict challenges by using the software.”Executive in Sales, Consumer Goods, 51-200 employees

“The scale of their user base and the ability to quickly verify, particularly military personnel, is tremendously valuable. Being able to confidently and quickly verify removes a significant back-end verification burden on our team.”Manager in Marketing, Apparel & Fashion, 51-200 employees

Fraud Prevention

Users consistently highlight ID.me’s fraud prevention capabilities as a standout feature, emphasizing its effectiveness in safeguarding against fraudulent activities. The reviews underscore the importance of secure verification processes and the ease of integration with platforms like Shopify, contributing to a secure customer experience. Additionally, users appreciate the scalability of ID.me’s fraud prevention solutions, enabling businesses to tailor their approach based on audience size. The overall sentiment leans towards a positive outlook on ID.me’s ability to combat fraud effectively and efficiently. (Source Reviews: 1, 2, 3)

“ID.me has been a great way to not only verify employment or status but also to prevent fraud. By using ID.me it takes the adding of discounts away from our frontline where fraud can be prevalent and adds checks and balances of sorts to confirm the validity of who is signing up for said offer.”Manager in Marketing, Telecommunications, 10,001+ employees

“Secure verification; Unique promo offerings; Easy integration with Shopify.”Manager in Marketing, Apparel & Fashion, 51-200 employees

“Offers a great way to cut out fraud. You will need to make sure customer flow is not effective. Could be a great way to save money.”Manager in Marketing, Telecommunications, 10,001+ employees

Marketing and Sales

Marketing and Promotions

Users appreciate the diverse range of marketing packages offered by ID.me, allowing businesses to tailor their promotional strategies to specific customer segments effectively. The platform’s ability to verify customer identities and offer unique promo opportunities has been highlighted as a significant advantage by reviewers. While some users mention pricing concerns for smaller businesses, the overall consensus is that ID.me’s marketing and promotions functionality is a valuable asset for driving customer acquisition and loyalty. (Source Reviews: 1, 2, 3, 4, 5)

“ID.me provides a scalable solution for this issue with ~10+ ‘out of the box’ customer segments as well as the ability to create custom customer segments that are necessary for your business needs.”Director in Other, Health, Wellness and Fitness, 51-200 employees

“ID.me is a fabulous option for companies that only have a manual process with which to validate/authenticate the identities of their customers.”Director in Other, Health, Wellness and Fitness, 51-200 employees

“We use ID.me to help us authenticate consumer segments in exchange for discounts. For our brand, this helps us find individuals who are deserving of a promotional discount year-round based on their occupation or contribution to society.”Executive in Sales, Consumer Goods, 51-200 employees

Customer Acquisition Strategies

Reviewers consistently highlight ID.me’s customer acquisition strategies as a key driver of positive growth, emphasizing the platform’s ability to attract new customers and broaden customer segments effectively. Users appreciate the scalable audience size and affordable pricing that contribute to a positive return on investment. While some users may have differing opinions on specific aspects, the overall sentiment leans towards the effectiveness of ID.me’s customer acquisition strategies in driving business success. (Source Reviews: 1, 2)

“We utilize ID.me to drive customer acquisition across various customer segments that we otherwise would struggle to drive at such an efficient cost. The scale of their user base and the ability to quickly verify, particularly military personnel, is tremendously valuable.”Manager in Marketing, Apparel & Fashion, 51-200 employees

“Great for customer acquisition, scalable audience size, and affordable pricing.”Manager in Marketing, Apparel & Fashion, 51-200 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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