Struggling to make sense of the complex and fast moving social media management vendor landscape? Don’t know which tools you should be looking at to engage in social selling or which ones you should use to track the effectiveness of your social campaigns? You’re not alone.
As social media has entered the business mainstream, evolving from a marketing experiment to an enterprise-wide imperative, social media tools have proliferated and many have greatly expanded in scope.Unfortunately, most of the coverage to date has grouped products that do very different things into a single view and additionally only covered a small subset of the the landscape.
Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address:
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