It’s important to note that some of these products do quite different things, e.g. Woobox focuses on social media based contests, but they are all in the broad category of social media management.

These products also sell to different market segments, which can account for differences in evaluation frequency. Using reviewer mix on TrustRadius as proxy for customer mix, and assuming prospective customers follow a similar distribution to existing customers, it’s possible to make an educated guess as to evaluation frequency by customer segment. For example, in the enterprise segment, based upon review mix on TrustRadius, 37 percent of Hootsuite Enterprises’ customers are companies with more than 500 employees; for Sprinklr, the corresponding figure is 67 percent; Radian6, 54 percent; and Spredfast,41 percent.

Multiplying these percentages by the total evaluation frequency allows us to estimate an “enterprise evaluation rate” for Social Media Management Software products. Using this view, the Social Media Management Software product most evaluated by enterprises with more than 500 employees during Q3 2014 was Sprinklr, followed by Hootsuite Enterprise, Radian6, and Spredfast. While this imperfect methodology does not account for rapidly shifting customer mixes it does give a directional indication of today’s picture.