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A major area of impact Jansen has noted due to the pandemic, is the massive effect it has had on women workers who have been hit disproportionately hard. For example, “a new TrustRadius study revealed that women working in the technology industry… are 1.6x more likely than their male counterparts to be laid-off or furloughed. To see workplace trends rooted in gender bias continue to not only persist, but actually worsen, in this pandemic is disheartening.”

Take The Lead took a look at several new studies to clarify the geographic framing of equity and opportunity in America. A recent report by Trust Radius revealed that women in tech are more likely to be laid-off or furloughed than men, and nearly 1.5x as likely to feel a greater childcare burden due to COVID-19.

“Traditional analyst firms should be on the watch,” TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. “Paying for reports is going to be a dinosaur.” The writing is on the wall for Gartner, Forrester, IDC and other analyst firms. Online review sites for B2B technology are disrupting how corporate buyers are making purchase decisions.

The traditionally male-dominated tech industry had been making slow progress in its mission to get more women into the sector. But will the pandemic undo the good work? Women in tech are more likely to be laid off or furloughed than their male colleagues as a result of the pandemic, research from TrustRadius in the US has found.

There is growing concern that gender-based inequalities around the world will soon surge, reversing progress on gender equality and sustainable development goals. A recent report by Trust Radius revealed that women in tech are more likely to be laid-off or furloughed than men, and nearly 1.5x as likely to feel a greater childcare burden due to COVID-19.

Few customer journeys are straightforward, especially in the convoluted, non-linear world of B2B marketing. TrustRadius found that buying committees make 95% of tech purchases, but “49% of buyers won’t ever interact with a vendor representative.” Instead, they make decisions based on the content on digital touchpoints, and review sites are a major resource for buyers.

As the economy moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through the classic stages of grief. The good news for B2B marketers comes from the latest TrustRadius research. In the company’s most recent study, 60% of business buyers now say they plan to spend the same (as forecasted) or more on software this year, up strongly from 45% in April.

Tech sales and marketing budgets frozen in many companies worldwide over the last few weeks, because of the Covid-19 pandemic. But as businesses and economies are busy putting in place their reopening strategies, things seem to be picking up pace again. This post features new exclusive insights from Megan Headley, VP of Research at TrustRadius.

International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, today announced a strategic partnership with TrustRadius, the most trusted customer voice and insights platform, to deliver a new webinar series, Crisis through Recovery. Through this series and new partnership, attendees will learn to effectively navigate the next phase of this pandemic and successfully lead their IT organization to recovery.

Millions have lost jobs due to COVID-19 around the world, but in the technology industry women seem to be taking a bigger hit. A survey of over 700 tech professionals conducted by software review company TrustRadius found women were more likely to be laid off and felt more pressure than men to be productive.

TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. Demand Gen Report spoke with Vinay Bhagat, Founder and CEO of TrustRadius to discuss the research and to get a sense of how the COVID-19 crisis will impact marketing budgets over the course of the next year. While the initial statistics are grim, there is hope: Spending is projected to go back to previous levels by the spring of 2021.

The COVID-19 pandemic has brought about abrupt changes to all of our lives, including nearly universal school closures, increased remote work policies, and a historic economic downturn. As a result, TrustRadius published an update to their initial Women in Tech report highlighting crucial data about how the arrival of the coronavirus in America has impacted women in tech.

During the COVID-19 crisis, martech companies and B2B agencies have stepped up with software offerings, consulting services and resources available to B2B marketing and sales professionals during the crisis. TrustRadius, a peer review site for businesses, is offering 30 days of 100% free True Intent data for qualifying software vendors to help offset the challenges of the post-COVID-19 market.

B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius. Some 31% of respondents say they expect to spend less on software overall because of COVID-19.

The coronavirus pandemic has propelled digital transformation efforts among enterprises — but companies increasingly want to enact operational changes on limited budgets. Fewer companies expect to increase spending on such services as economic conditions have worsened: In mid-March, 40% of respondents who identified as B2B software buyers expected to spend more as a result of the coronavirus pandemic. By mid-April only 15% expected to do so, according to consecutive surveys conducted by TrustRadius.

Many surveys are also predicting increased technology spending to support working from home. Forty percent of software buyers/users expect software spending to increase because of COVID-19, while only 18% expect declines according to a survey conducted by technology peer review site TrustRadius March 18 and 19. Junior-level employees were more likely to be positive on spending, while more seasoned respondents are more likely to have a wait-and-see outlook.

This week, TrustRadius said it was “sobering” to see that an early April indication of a “software spending boom” had ended, after it resurveyed just a few weeks later. In order to acquire and maintain a flow of customers and users amid this period of thinning spend, leading tech companies are opening up financing programs, helping customers furnish themselves with the technology they need while conserving cash flow.

How will COVID-19 impact B2B tech spending? According to new research by TrustRadius, many companies in the tech industry are bracing themselves for a broader economic decline. 18% anticipate that their companies will be spending less on software—a surprisingly low figure given the disruption to personal and professional lives that coronavirus has caused already.

The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and Web conferencing platforms, according to recent research from TrustRadius. The report was based on an analysis of search-driven volume to the TrustRadius platform, which has more than 232,000 verified reviews of B2B technology products across a wide range of categories.

Local businesses and their suppliers are going to be some of the hardest-hit by the outbreak of Covid-19. This has led to tech companies rolling out updates to help consumers stay informed, SEOs providing their tips on surviving what’s to come, tool providers offering special deals and free features to their customers, and community organizations rising up to support local businesses. TrustRadius has also offered a sobering report on the winners and losers in the software industry.