B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar

Marketing Automation Software allows companies to scale beyond what human efforts would allow. Find the best MA software for you here.

 As the second largest search engine, YouTube is a reputable platform that brings in revenue from video content. YouTube SEO […]

Despite what you may have heard, neither push or pull marketing is dead. They are very different methods of creating […]

The business-to-business environment is constantly evolving, presenting challenges to newcomers and experienced professionals alike. Understanding the definition and working reality […]

Understanding the reality and misconceptions of the pricing of call tracking software is vital in helping your organization plan its […]

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even […]

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. This can […]

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert […]

A cohesive marketing strategy requires an understanding of the different types of promotion available to your organization. Understanding the difference […]

Generation Z is currently entering the workforce for the first time. This hasn’t stopped some older Gen Zers from participating […]

The tech industry prides itself on offering cutting-edge solutions to the world’s problems. But the language we use tends toward […]

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer […]

Calendly is an appointment scheduling software with a pricing model that fits nearly any use case. These include a feature-rich […]

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be […]

Voice search is exploding in popularity, and this trend presents an opportunity for those with a  calculated online presence. Understanding […]

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. Successful […]

Email marketing tools are built for sales and marketing teams to send out email campaigns and track their performance. Constant […]

In purchasing customer relationship management (CRM), balancing features and cost for your use case will be the key to the […]

With so many free marketing tools and paid automation software available, simply providing a list of options you could find […]

This year, TrustRadius is celebrating products which have earned a 2021 Best Of Award. The awards being celebrated include Best […]