Top Features for Social Media Management Software
In the digital world today, social media is more than just a communication channel. It drives customer engagement, brand visibility, and business growth by employing multiple channels, including Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter), among others. Social media management software is a powerful tool that helps businesses streamline their online presence by centralizing tasks such as scheduling posts, managing multiple platforms, tracking analytics, and engaging audiences from a single dashboard. Designed with new-edge technology, companies keep hunting for the most suitable features offered by social media management software when deploying one in their workspaces. This article walks you through the top features for social media management software offered by various brands and how they help in social media management.
Top Social Media Management Software Features
Instagram plays a pivotal role in social media management thanks to its highly visual format. Brands use the platform to build awareness, showcase products, and engage audiences through stories, posts, and reels. It also drives sales with integrated shopping and amplifies reach via influencer partnerships. Success requires well‑planned strategies for content creation, community engagement, paid advertising, and analytics. With professional accounts and management tools for scheduling, monitoring, and performance tracking, Instagram becomes a powerful channel for both sales and brand growth.
Benefits:
- Instagram helps in building brand awareness with visuals, like photos or reels, to capture attention and communicate brand value effectively to new audiences.
- Community engagement is created through features like stories (polls and Q&A), DMs, and comments to facilitate direct interaction.
- Advanced shopping features help users search and buy products without leaving the app, boosting sales and eCommerce aspects of a business.
Publer
Publer empowers individuals and businesses to take control of their social media presence by simplifying content creation, scheduling, and performance analysis. Built to reduce the challenges of managing multiple platforms, it acts as a trusted partner for digital marketers, influencers, and brands looking to grow online. Based on the user experience, Publer users have scored the feature 9.7 in the TrustRadius review feedback.
“I’ve been using Publer for several years now. I have many accounts I use for my business, including Instagram, Facebook, and TikTok. Publer allows me to post across all seamlessly, AND repurpose content that wasn’t even posted through Publer originally. This has sped up my content creation process tremendously across all platforms. It makes being a small business owner that much easier.”
Read Brianna’s full review here.
LinkedIn is a cornerstone of social media management for B2B organizations. As the leading platform for professional networking, it enables brands to establish thought leadership, generate leads, and build credibility by sharing expert content such as articles, videos, and newsletters. Its trusted, business-focused environment helps managers connect with decision-makers and maximize impact by repurposing content effectively.
Benefits:
- Perfect for positioning a user as an authority by publishing in-depth articles, newsletters, and thought leadership pieces.
- Creates direct connections between managers, decision-makers, and prospective clients.
- A powerful tool for an independent social media management team to establish strong profiles and secure clients.
Zoho Social
Zoho Social is a robust social media management platform built for businesses and agencies of all sizes. It enables users to schedule and publish posts, manage conversations across multiple channels, including direct messages, comments, and mentions, track keywords, competitors, and hashtags, and generate insightful reports, all from a single dashboard. Based on the user experience, Zoho Social users have scored the feature a 9.5 in the TrustRadius review feedback.
“At AspireX, we use Zoho Social as our central platform for managing, scheduling, and analyzing all our social media activities across multiple channels, including Instagram, Facebook, LinkedIn, and YouTube. It plays a key role in streamlining our digital marketing and brand communication processes. It’s easy, Simple setup, clean Interface. It’s just the app every startup needs.”
Read Saurabh’s full review here.
Content planning and scheduling
A social media calendar guide provides structure for content planning and scheduling, ensuring alignment with business objectives. It simplifies the complexity of managing multiple platforms by automating publishing for consistency and efficiency. The calendar incorporates varied formats, videos, images, and polls, as well as balances promotional messaging with audience-focused value. By leveraging scheduling tools, marketers can optimize posting times across Instagram, LinkedIn, and X, strengthening engagement and maintaining a cohesive, strategic online presence.
Benefits:
- Frequent posting sustains brand presence across platforms.
- Streamlined workflows through batch production and automation.
- Content creation is purposeful, as it supports the marketing objectives.
Vista Social
Vista Social is designed to simplify social media management by offering an integrated suite of features: content scheduling, centralized conversation management via a universal inbox, review monitoring, social listening, and performance reporting. Based on the user experience, Vista Social users have scored the feature a 9.9 in the TrustRadius review feedback.
“We use Vista Social to manage social media for multiple clients. It helps us schedule posts, reply to messages, organize tasks, and create content faster, all in one place. The tool solves the problem of using too many platforms by centralizing everything. It’s especially useful for small teams managing several accounts at once.”
Read Diana’s full review here.
With billions of active users, Facebook is a powerhouse for social media management. Through Meta Business Suite, brands can build business pages, share engaging content, whether text, videos, or reels, to connect with communities, and run highly targeted ads. Performance analytics help boost visibility, traffic, and conversions. It manages planning with content calendars, engaging audiences consistently, and using Messenger for customer support, while management tools simplify posting, messaging, and campaign execution across multiple platforms.
Benefits:
- Reaching the target audience by using the detailed demographic, interest, and behavioral data.
- Facebook can analyze the post-performance, audience behavior, and campaign ROI by using insights.
- With eCommerce Integration, businesses can sell directly through the platform.
Sprout Social
Sprout Social delivers a full suite of solutions for social media management, marketing, customer care, data insights, and employee advocacy. The platform streamlines social publishing, engagement, review management, analytics, and listening to help organizations connect more effectively with their audiences. Sprout Social also offers customer success and technical support services, ensuring consistent value and reliable outcomes for all users. Based on the user experience, Sprout Social users have scored the feature 9 in the TrustRadius review feedback.
“Used Sprout Social to build, schedule, and report on social media posts across multiple platforms, including Instagram, Facebook, LinkedIn, YouTube, and TikTok. Our team is small, with only four of us inside the platform. Sprout Social offers an approval system that allows us to have multiple eyes on a post before it ever goes live. Sprout Social’s reporting allows for greater insight into our performance metrics.”
Read the full review here.
YouTube
As the world’s second-largest search engine, YouTube is essential for social media managers looking to build brands, boost discovery, and maximize SEO. By creating and optimizing videos with smart SEO tactics and eye-catching thumbnails, managers can engage audiences, drive sales, and nurture communities. Thanks to its evergreen content and Google integration, YouTube becomes a powerful tool for tailored storytelling, customer interaction, and traffic growth, while seamlessly connecting with other platforms for cross-promotion and broader brand visibility.
Benefits:
- Supports in planning, creating, and scheduling video content aligned with brand goals.
- Paves the way to SEO optimization through researching keywords, optimizing titles, descriptions, tags, and creating compelling thumbnails.
- Assists in monitoring views, watching time, and subscriber growth.
Agorapulse
Agorapulse is a social media management platform designed to help mid-sized businesses and agencies efficiently oversee activity across Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube. Based on the user experience, Agorapulse users have scored the feature a 9.6 in the TrustRadius review feedback.
“Agorapulse is a nice tool that can bring all your social media private messaging and public responses to posts into one setting for easy review and response, including Facebook, Twitter (X), YouTube, and Instagram. It allows a team to work them all from one location rather than having to log into several different platforms.”
Read the full review here.
X (Twitter)
X (previously Twitter) plays a pivotal role in social media management, enabling real-time engagement, brand building, customer service, and lead generation. The platform offers direct audience connections, participation in trending conversations, and data-driven insights through analytics to enhance visibility, authority, and community growth. Success on X requires strategic content planning, consistent engagement, and effective hashtag use.
Benefits:
- Manages brand visibility through quick announcements, product launches, and real-time updates.
- Offers customer service through direct, transparent interactions and rapid response to complaints.
- Enables Lead Generation and traffic by driving users to websites or app downloads.
Sprinklr Social
Sprinklr Social empowers enterprise teams of all sizes to deliver a unified brand experience across more than 35 digital and social channels. Its platform drives engagement and revenue through capabilities in publishing, engagement, listening, analytics, employee advocacy, influencer marketing, and commerce. Based on the user experience, Sprinklr Social users have scored the feature a 9.4 in the TrustRadius review feedback.
“I use Sprinklr to monitor Social Media for Bridgestone/Firestone. We monitor Facebook, Twitter (X), Instagram, Google My Biz, pissed consumer, Consumer Affairs, Glassdoor, LinkedIn, Amazon, Google Reviews, Power Reviews, and Better Business Bureau. We get a lot of information, and it’s wonderful having everything in a dashboard where it is listed by priority. The ability to use approved responses that are stored in the tool is very helpful and the statistical information that the tool provides at a glance is wonderful for real-time reporting and helps with staffing decisions.”
Read Genevieve’s full review here.
Content optimization
Content optimization in social media management is the strategic refinement of posts and profiles to enhance visibility, engagement, and reach. By tailoring visuals, keywords, formats, and timing to specific platforms and audiences, brands can use data-driven insights to continuously improve performance. The goal is to make social content more discoverable, shareable, and effective through organic tactics that align with SEO and broader marketing objectives, ultimately driving awareness, traffic, and conversions.
Benefits:
- Helps customize content for every platform’s unique audience, like short videos for TikTok and professional articles for LinkedIn.
- Assists in valuable and relevant content creation that aligns with the target audience’s interests and behaviors.
- Incorporates relevant keywords and hashtags to improve searchability and reach.
Loomly
Loomly is a brand success platform that provides solutions for businesses of all sizes. It enables users to plan, create, publish, optimize, promote, and track social content across multiple channels, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and custom integrations. Based on the user experience, Loomly users have scored the feature a 9 in the TrustRadius review feedback.
“I use Loomly to schedule social media content in 45-day batches across several platforms. I use the analytics function to pull data to create monthly KPI reports for clients. Clients also have access to the platform to communicate with me in real time about edits that need to be made.”
Read Dominique’s full review here.
Content marketing
Content marketing within social media management involves strategically creating and sharing valuable assets—such as blogs, videos, and infographics—to attract, engage, and build trust with audiences. Social platforms act as the distribution channels, fostering conversation and extending reach, while content marketing provides the substance that establishes authority and loyalty. Together, they strengthen digital presence, drive business goals, and position the brand as a trusted resource by focusing on value rather than direct selling.
Benefits:
- Content delivers value over time, reducing acquisition costs compared to ongoing paid ads.
- It connects with audiences who block or ignore traditional advertising by offering genuine value.
- Consistent, helpful content positions your brand as an industry authority and trusted resource.
Sendible
Sendible brings all your social networks together in one powerful hub, making it easier to manage multiple brands and deliver winning strategies at scale. Built with agencies in mind, Sendible boosts productivity by simplifying publishing, engagement, and reporting across platforms. Based on the user experience, Sendible users have scored the feature a 9 in the TrustRadius review feedback.
“We use Sendible for our social media management and Google Business management across 13 clinics. It helps us with keeping our communities we serve up to date with mental health news, as well as events, outreach, and what has been happening with the company. Managing this without Sendible would be challenging due to the number of profiles we have with our Google Business profiles.”
Read Payton’s full review here.
Choosing the Top Features for Social Media Management Software
Social media management software platforms are designed to simplify and automate the process of managing social accounts. These tools help users to publish scheduled posts across multiple platforms, monitor post engagement from likes, shares, comments, etc., analyze performance metrics, and collaborate with cross-functional teams for approval. Therefore, a social media management software with the right features is crucial in a workspace.
To continue your research, explore the social media management software on TrustRadius. You can compare products, read verified reviews, and see which solutions best fit your needs. You may also find value in related categories and resources, including:
