basis-global-technologies-vs-criteo-marketing-solutions

Basis DSP and Criteo Dynamic Retargeting are both ad serving and retargeting platforms designed to help marketing teams create and deploy advertisement campaigns.  Criteo Dynamic Retargeting is most popular with smaller and mid-sized businesses, while Basis DSP is most popular with small businesses, perhaps due to its flexible pricing options.  It is with noting that it is possible to use both software options, Criteo Dynamic Retargeting provides advertisement creation features and can integrate with DSP’s for advertisement placement..

Features

Basis DSP and Criteo Dynamic Retargeting both offer essential marketing features such as campaign creation, but they also have a few unique features that set them apart from each other.

Basis DSP provides a simple to use interface for advertisement placement and A/B testing that helps users create the best advertisements for their buyers.  Additionally, Basis DSP provides detailed analytics and reporting that businesses can use to determine the success of their advertisements. Lastly, Basis DSP includes integrations with sales and marketing software such as CRMs so that businesses can pull all their data into one place.

Criteo Dynamic Retargeting provides their own proprietary pixel, which makes it easy to customize the advertising experience on your website.  Additionally, Criteo Dynamic Retargeting includes tools to target users at specific places in the sales funnel, so businesses can target users in various stages of the buyer’s journey.  Additionally, Criteo Dyunamic Retargeting supports a variety of operating systems and mobile devices.

Limitations

Basis DSP and Criteo Dynamic Retargeting both help organizations optimize their advertising efforts, but they also have a few limitations that are important to consider.

Basis DSP includes analytics features for determining the success of advertisements, but it lacks predictive tools, or advanced targeting tools for delivering advertisements to buyers at specific stages of the buyer’s journey.  Additionally, while the interface of Basis DSP is simple for placing ads, the reporting and analytics tools can be difficult for new users, who will need training to get the most out of Basis DSP.

Criteo Dynamic Retargeting provides a custom pixel code so users can place ads wherever they want on their site, but the process isn’t as simple as Basis DSP’s interface for ad placement.  Criteo Dynamic Retargeting also provides reporting features, but they aren’t always perfectly accurate, with some users experiencing report outcomes that differ from analytics platforms by over 20%.

Pricing

Criteo doesn’t provide public pricing for Criteo Dynamic Retargeting, but interested businesses can reach out to the vendor for an exact quote.

Basis DSP is priced depending on which model is chosen.  Available models include paying by impressions, clicks, or a flat rate.  Businesses can reach out to the vendor for more detailed information.