ez-texting-vs-twilio-programmable-sms

EZ Texting and Twilio Programmable SMS are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas Twilio Programmable SMS is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and Twilio Programmable SMS each include SMS messaging features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

Twilio Programmable SMS includes a flexible API designed to help developers integrate Twilio into their system with no issue. Twilio boasts easy implementation for most businesses, usually requiring only a few lines of code. Users love Twilio’s customer support, citing fast response times and effective solutions to user problems.

Limitations

Though Twilio Programmable SMS and EZ Texting both allow for simple text marketing, though they have a few limitations that are important to consider.

EZ Texting does include an API and some native integrations, but it isn’t as flexible as the API offered by Twilio Programmable SMS. For businesses looking for a flexible mobile marketing software that can fit into any existing system, EZ Texting may not be ideal.

Twilio Programmable SMS is easy to use out of the box, but building custom integrations with it can be more challenging with some systems. For businesses looking for simple integrations that don’t want to utilize an API, EZ Texting’s native integrations may be preferable. Additionally, Twilio Programmable SMS offers analytics tools, but they aren’t as robust as those offered by alternatives.

Pricing

EZ Texting provides a simple to use interface, but documentation is lacking. If users have issues using the technology, they may have to reach out to support rather than figuring out a solution on their own. Additionally, some users find the interface for form creation to be clunky and lacking in customizability.

Twilio Programmable SMS is priced based on usage. Businesses can start for free, but as they text more often and add more features, prices increase. Businesses can reach out to vendors for exact pricing information.