gotowebinar-vs-on24

GoToWebinar and ON24 are both webinar software designed to support businesses hosting large video conferences.  GoToWebinar provides pricing and features that support businesses of all sizes, making it a popular choice with small to mid-sized businesses.  ON24 provides simple to join webinars for large groups of people, making it a popular choice for larger enterprises.

Features

GoToWebinar and ON24 both support large webinars, but they also have a few standout features that set them apart from each other.

GoToWebinar allows for simple creation of webinars, but it also provides video channels that users can use to watch webinars or training videos after they go live.  Additionally, GoToWebinar provides a desktop and mobile application that allows users to attend webinars from any device. In addition to providing easy access to webinars, administrators will have an easy time learning GoToWebinars user interface.

ON24 allows users to attend webinars without downloading anything through a browser.  This makes it easy for new users to access webinars from any internet connected device without making any kind of commitment.  Additionally, ON24 provide detailed analytics on webinar registrant tracking, as well as attendance and viewer drop-off rates.

Limitations

Though GoToWebinar and ON24 both help businesses host and record webinars, they also have some limitations that are important to consider.

GoToWebinar provides applications for desktop and mobile devices, but it isn’t as simple to use as ON24’s browser based webinars. Businesses that are aiming to make the webinar experience as smooth as possible for users may prefer ON24.  Additionally, On24 provides highly customizable branding options, compared to GoToWebinars more limited branding functionality.

ON24 allows users to join meetings through a browser, and provides a simple user experience, but its administration features are more difficult to use compared to other options.  Users should expect to need some training to use the program efficiently.  Additionally, ON24 doesn’t provide video channel pages, which can make it worse for training videos compared to GoToWebinar.

Pricing

GoToWebinar offers several pricing plans starting at $49.00 per month for the Lite option which supports up to 100 webinar participants.  As prices increase, the amount of participants and storage also increases.  Higher pricing tiers can support up 3,000 participants for $399.00 per month.

On24 pricing is not detailed publicly, but businesses can reach out to vendors for a detailed quote.