medallia-vs-qualtrics

Medallia and Qualtrics are both software designed to engage with customers and gauge their thoughts through surveys.  Medallia is a customer experience management software that provides survey features, as well as in app feedback and review features.  Qualtrics is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys.

Features

Medallia and Qualtrics both offer survey creation capabilities, but they also have a few standout features that set them apart from each other. 

Medallia provides form and survey generation, but it also offers review and reputation management.  In addition to collecting data about customer experience, Medallia also provides analytics features so the businesses can see what is impacting customer loyalty.  Medallia offers a complete platform for monitoring customer experience with both individual products and brands as a whole.

Qualtrics is a dedicated survey platform that businesses use to gain specific, actionable insights on both customers and employees.  Qualtrics provides a simple to use interface that allows staff to create surveys from scratch or from templates, and easily push the survey out to a contact list with a single click. Additionally, Qualtrics provides detailed analytics that helps businesses determine what groups are answering their surveys and what the consensus of the respondents is.

Limitations

Medallia and Qualtrics both allow for survey creation, but they also have some limitations that are important to consider.

Medallia provides a complete customer experience platform, but it doesn’t provide specialized survey tools in the same way Qualtrics does. Users can create customized surveys using Medallia, but it doesn’t provide a wide variety of survey templates.  For businesses looking primarily to create surveys, Qualtrics may be preferred.

Qualtrics offers dedicated survey making features, but it doesn’t include support for review and reputation management. Additionally, Qualtrics doesn’t include detailed analytics features outside of individual survey reports. Qualtrics is great for businesses looking to create surveys, but Medallia is better for organizations seeking a complete customer experience management solution. 

Pricing

Pricing for both Qualtrics and Medallia is dependent on the feature needs and size of the purchasing business.  Buyers can reach out to vendors for a detailed quote.