uplead-vs-zoominfo-salesos

UpLead and ZoomInfo are both sales intelligence software designed to help businesses create a marketing strategy and generate leads. ZoomInfo is built to provide businesses with a complete view of their customers and sales opportunities, it is most popular with mid-sized businesses.  Uplead is designed to help businesses discover new customers, adn provides flexible pricing options, making it a popular choice for small businesses.

Features

UpLead and ZoomInfo both help businesses track down new sales leads, but they also have some standout features that set them apart from each other.

UpLead provides a high quality contact database that helps businesses target buyers in specific industries or from specific locations.  UpLead’s database is ideal for businesses that want to hone in on a specific market. Additionally, UpLead provides powerful features for email verification, ensuring that the emails on a businesses contact list are valid, resulting in lower email bounce rate. 

ZoomInfo provides a huge contact database with over 113 million business emails.  For businesses that want to reach the largest number of people, ZoomInfo’s contact database is hard to match.  Additionally, ZoomInfo includes built in plugins for common sales and marketing software such as SalesForce and Marketo.

Limitations

Though UpLead and ZoomInfo can both provide businesses with a variety of business contacts, they also have a few limitations that are important to consider.

UpLead provides high quality contact data for multiple industries, but it doesn’t offer the volume of contacts available through ZoomInfo.  Businesses concerned primarily with having the most contacts possible may prefer ZoomInfo.  Additionally, UpLead includes integrations with many popular sales tools, but it isn’t as advanced as the plugins included with ZoomInfo.

ZoomInfo provides one of the largest commercially available contact databases, but it can be difficult to reach specific niches for marketing campaigns.  Businesses targeting a niche group of buyers may prefer the high quality data included in UpLead’s database.

Pricing

ZoomInfo does not offer detailed pricing information publicly, but businesses can reach out to the vendor for a detailed quote.

UpLead offers several business plans, starting at $99.00 per month for 200 credits that can be used for marketing tasks.  As plans increase up to $399.00 per month they include more credits.  With each plan, additional credits can be purchased as needed.