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“I have a personal responsibility, even though I’ve not personally been held back in this country, to help others… If I can help other CEOs care about the issue, and take progressive steps to make their companies more inclusive and diverse, then we’re helping,” says Vinay Bhagat, the founder and CEO of TrustRadius.

People of colour in the technology sector across the globe are twice as likely to experience discrimination in the workplace than their White counterparts. This is according to the “2020 People of Colour in Tech Report” released this week by IT firm TrustRadius. The report aims to help address the lack of research on marginalised populations in the tech industry.

Create trust quickly through digital channels during this global pandemic suggests Vinay Bhagat, tech entrepreneur and CEO/Founder of TrustRadius. In this exclusive QnA, Vinay shares his thoughts on the impact of Covid-19 in the tech / B2B sales marketplace and how the team at TrustRadius responded to the global pandemic.

In this exclusive interview, JAXenter spoke with Vinay Bhagat, Founder and CEO of TrustRadius about the 2020 People of Color in Tech Report and its important findings. Bhagat discusses what challenges PoC in tech face, how diversity can be improved, and how the tech sector will change in coming years.

TrustRadius, a peer review website for businesses, has announced a new feature for its TrustQuotes For Web content syndication tool, aiming to enhance website visibility in Google search results for improved website traffic and click-through rates.The new feature enhances brand SEO by adding brand reviews and star rating beneath their search result URL.

More than half of people of colour working in tech globally have seen diversity increase in the last decade, according to a new report from TrustRadius. Yet, despite the indication of an increase in diversity, the report found that in many areas of the sector concerns persist around the lack of representation of people of colour.

TrustRadius, the most trusted customer review platform for business technology, today celebrates the publication of the first annual People of Color in Tech Report. The report presents crucial new data on representation, leadership, funding, and unconscious bias in the tech industry, and is designed to help create a more equitable future.

The tech industry has been talking about increasing minority participation for decades. This year, B2B review site TrustRadius surveyed employees at both tech providers and IT organizations to find out the status of ethnic minorities in the tech industry, and sought out minority voices for a direct take.

Smart B2B brands are finding ways to ensure that going virtual actually enhances the conference experience, while also scaling up on the conversational community aspects of their social media. The TrustRadius study shows that Q&A sessions and other interactive elements are among the top draws attracting people to virtual events during the COVID-19 crisis.

Simon Jones announces an upcoming IIAR webinar with TrustRadius CEO Vinay Bhagat. They’ll discuss whether Gartner and what TrustRadius cheekily dubs the ‘legacy analyst firms’ can still hold the key to the enterprise buyer, and outline the implications for AR professionals of the continued surge in popularity of review sites like TrustRadius.

According to a recent study conducted by TrustRadius, 76% of customers use reviews for the ‘discovery’ stage of finding new vendors, and 69% use reviews for evaluation of a product. Not capitalizing on user reviews will clearly be a missed opportunity for your brand to be included in the very first step along the buyer’s journey.

In this episode of the Customer Experience podcast, Todd Caponi explains that customer voice matters even more in today’s world. “That’s why TrustRadius is on fire in the tech space. Because when you lead with transparency, you’re literally removing homework the buyer has to do. That’s what shrinks the sales cycle and removes friction.”

Over the past few months, TrustRadius has collected and analyzed thousands of data points around organizations’ responses to the COVID-19 pandemic. In partnership with tech industry analyst firm IDC, TrustRadius looked “under the hood” to learn how companies are balancing their budgets, seeking new opportunities, and handling employee productivity in these uncertain times.

The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet according to TrustRadius, 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from.

Shadow IT can provide benefits to both IT departments and end-users, particularly in these unprecedented times with so many employees working remotely due to COVID-19. However, it also entails some significant responsibilities on the part of all parties involved. I discussed the topic with several industry experts, including Scott Brittain, CTO at software reviewer TrustRadius.

The current pandemic is exposing these inequities all over the place. Now, with many companies having many, if not most, employees working from home (WFH), employees are seeing how chintzy their firm has been with remote workers. A recent TrustRadius survey showed that 41% of employees got no help from their employer when asked to work from home.

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

COVID-19 has inspired the world to do business differently and approach their strategies with innovation and thought. In their latest B2B research with tech industry analyst firm IDC, TrustRadius looked under the hood, and here are some key points that can help you create the ideal marketing elixir, the perfect pitch.

This decade has begun with economic uncertainty. From COVID-19 to political and social movements, businesses of all types have been impacted by these events resulting in major fluctuations in consumer trust. But there is an indication that the intent to purchase B2B software might be settling out according to a recent survey by TrustRadius.

The impact of COVID-19 has etched some far-reaching changes in the retail industry. That is a conclusion clearly visible in research published by TrustRadius in late June entitled “Ecommerce Software Statistics and Trends.” The company’s research includes both comprehensive e-commerce platforms from vendors like Shopify, SAP, Oracle, and BigCommerce.