Buffer Buyer Guide

Buffer Buyer Guide

Interested in discovering how Buffer really performs? This buyer guide was compiled from real user reviews and lays out how the product performs for them. Get an accurate picture of Buffer from those who know it best.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Content Management and Scheduling

Social Media Scheduling

Users generally praise Buffer’s social media scheduling capabilities. They appreciate the ease of scheduling posts in advance across multiple platforms, saving time and effort. However, some users have expressed minor concerns about the limitations of the free version, such as restrictions on the number of posts that can be scheduled simultaneously. Despite this, Buffer’s scheduling tool is widely regarded as efficient and user-friendly for managing social media content. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“The scheduling features, automation, and tools they have available are useful for planning a social media program. It is a very simple program that offers the ability to schedule posts to go out to multiple platforms at once.”Director in Marketing, Real Estate, 1-10 employees

“Buffer is easy to use for all my social posting activities; It is so easy to use; I don’t have any problems; I love that I can schedule all my posts to my social media at one time in one place.”Employee in Other, Computer Software, 51-200 employees

“I really miss a feature that allows to queue content so that I can schedule them later.; I would love a calendar view.; Copy post to other channels queues. Because it does with you expect it to do and make it super easy.”Director in Other, Health, Wellness and Fitness, 1-10 employees

Content Management

Users generally praise Buffer’s content scheduling and management features. The consensus among reviewers is that Buffer excels in helping users plan, organize, and schedule their social media content effectively. Users appreciate the ease of use and efficiency that Buffer provides in managing their content calendars and ensuring timely posts across various platforms. While some users suggest improvements in collaboration features and content creation ideas, overall, Buffer is recognized for its ability to streamline content management processes and enhance social media presence. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, , 9, 10, 11, 12, 13, 14, 15)

“PROS: Plan and cross post social ideas across multiple platforms; Schedule content to release in advance; Change preview text and images on platforms — especially Facebook”Strategist in Marketing, Internet, 11-50 employees

“Buffer has been an indispensable resource in our organization to keep our social networks up to date and full of content while tracking the success of our posts.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

“It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.”Manager in Marketing, Financial Services, 11-50 employees

Content Calendar and Planning

User feedback on Buffer’s content calendar and planning capabilities is generally positive, with many users praising the platform for its intuitive calendar view and easy scheduling features. The ability to plan and organize content across multiple social media platforms efficiently has been highlighted as a key benefit by reviewers. However, some users have expressed a desire for more advanced features such as queue content options and enhanced collaboration tools for approvals and feedback. Despite some minor drawbacks, Buffer’s content calendar and planning functionality seem to meet the needs of users who prioritize streamlined scheduling and management of social media content. (Source Reviews: 1, 2, 3, 4, 5, 6, , , , 10, 11, 12)

“I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge.”Employee in Other, Computer Software, 51-200 employees

“It would be nice if the content calendar planning was more in depth; Better collaboration for approvals and feedback; AI insights and reporting.”Strategist in Marketing, Internet, 11-50 employees

“The layout of Buffer is super user-friendly! I especially love the calendar view. It does everything I need it too without cluttering my windows.”

Platform and Account Management

Multi-Platform Management

Reviewers generally appreciate Buffer’s multi-platform management capabilities, highlighting its ease of use and efficiency in posting across various social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Users find the ability to schedule posts simultaneously on multiple platforms to be a time-saving feature that streamlines their social media management tasks. While some users mention minor drawbacks such as limited reporting features and platform integrations, the overall sentiment towards Buffer’s multi-platform management remains positive. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, )

“If you want to post the same post on multiple platforms, then I would genuinely recommend you to go for it because it will make your life easy. Using Buffer actually helps you in various ways, like you do not have to individually at every platform for posting, you can just use it to link your [Source] to this software and post easily.”Employee in Marketing, Real Estate, 5001-10,000 employees

“Buffer is utilized by our Marketing team at a small, private university. We use Buffer to schedule posts in advance to keep our social media platforms thriving and we also use it to measure our success via the analytics features it offers.”Employee in Marketing, Higher Education, 51-200 employees

“Early on we saved time, but after awhile it became more cumbersome because the posts would not deliver to platforms properly.”Strategist in Marketing, Internet, 11-50 employees

Client and Account Management

Users generally praise Buffer for its efficient client and account management capabilities across multiple social media accounts. Reviewers consistently highlight Buffer’s ability to streamline the process of managing multiple clients and their respective accounts in one centralized platform. The platform’s user-friendly interface and features like scheduling posts, monitoring analytics, and integrating various social media channels have been commended for enhancing the overall client and account management experience. While some users have expressed concerns about limited analytics capabilities and occasional post failures, the majority find Buffer to be a valuable tool for effectively organizing and overseeing client accounts on social media platforms. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times.”Strategist in Marketing, Internet, 11-50 employees

“Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us.”Employee in Marketing, Higher Education, 51-200 employees

“Buffer is great if you are trying to very simply manage multiple social media accounts from one central location. It can get expensive considering its limited analytics capabilities, capabilities beyond just basic image-copy-link post types, and regular post failures.”Consultant in Marketing, Information Technology & Services, 1-10 employees

Multi-Account Management for Agencies

Opinions on Buffer’s multi-account management for agencies capabilities vary among users. While some reviewers appreciate its ease of use and affordability for smaller businesses and nonprofits, others find it lacking in features and functionality compared to more robust platforms like AgoraPulse. The consensus seems to be that Buffer may not be the ideal choice for social media agencies or businesses with multiple brands or profiles due to its limitations in analytics and community management for larger-scale operations. However, for organizations with simpler needs and a focus on cost-effectiveness, Buffer’s multi-account management feature could still be a viable option. (Source Reviews: , 2, 3, 4)

“Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves.”Employee in Marketing, Marketing & Advertising, 11-50 employees

“Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package.”Contributor in Marketing, Non-profit Organization Management, 1-10 employees

“However, for agencies, Agora Pulse is a better option, but much more expensive.”Employee in Marketing, Marketing & Advertising, 11-50 employees

Target Audience and Pricing

Social Media Marketing for Businesses

Reviewers have generally lauded Buffer for its ability to cater to the needs of small businesses and organizations when it comes to social media marketing. Users appreciate the cost-effective pricing structure that allows them to access essential features without breaking the bank. However, some users have expressed concerns about the limitations in advanced analytics and community management tools, which may not fully meet the needs of larger agencies or businesses with multiple brands. Despite this, Buffer remains a popular choice for those seeking a user-friendly and efficient social media marketing solution for their businesses. (Source Reviews: 1, 2, 3, 4, 5, , 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Buffer is great for businesses of any kind from small to large. The lowest plan of $15 is very affordable and gives you exactly what you need.”

“Using all of Buffer’s features, including analytics and community management, can be very expensive for a small business.”

“Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package.”Contributor in Marketing, Non-profit Organization Management, 1-10 employees

Social Media for Nonprofits and Small Businesses

Users consistently highlight Buffer’s strong support for nonprofits and small businesses, with many praising the platform’s affordability and tailored features for these sectors. The ability to efficiently manage social media activities while saving time and resources is a key advantage noted by reviewers. Additionally, the discounts offered to nonprofits further enhance Buffer’s appeal for organizations with limited budgets. Despite some limitations in terms of analytics and community management for larger entities, Buffer remains a popular choice for small businesses and nonprofits seeking a user-friendly and cost-effective social media solution. (Source Reviews: 1, , 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)

“Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves.”Employee in Marketing, Marketing & Advertising, 11-50 employees

“As a nonprofit, we get a 50% discount and so we only pay $7.50 a month for Buffer. This is a bargain for us and we have benefited significantly from using Buffer. All nonprofits should use Buffer!”Program Manager in Marketing, Non-Profit Organization Management, 11-50 employees

“CONS: Using all of Buffer’s features, including analytics and community management, can be very expensive for a small business.”

Pricing and Packages

Reviewers consistently praise Buffer’s affordability and pricing structure. Users appreciate the flexibility in pricing options, with discounts available for nonprofits and small businesses. However, some reviewers mention that the cost of the paid version can be a bit high compared to the features offered. Despite this, Buffer’s pricing and packages generally receive positive feedback for catering to a wide range of users with varying budget constraints. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, , 10, 11, 12, 13, 14, 15)

“Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves.”Employee in Marketing, Marketing & Advertising, 11-50 employees

“The paid version is bit costly.”Employee in Marketing, Marketing & Advertising, 11-50 employees

“The lowest paid plan offers a lot of bang for the buck.”Strategist in Professional Services, Marketing & Advertising, 1-10 employees

Marketing, Engagement, and Branding

Marketing and Engagement

Users consistently highlight Buffer’s effectiveness in enhancing marketing strategies and boosting engagement levels on various social media platforms. The platform’s ability to streamline social media management for marketing teams has been well-received, allowing for a more focused approach to digital marketing efforts. Additionally, users appreciate Buffer’s analytics feature, which aids in understanding audience engagement and refining future marketing strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Buffer has provided us with a lot of help in managing social networks, thus saving time in digital marketing.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

“Buffer is a good tool to use when you want to manage all social media channels from the same place. It saves time so that smaller digital teams can focus on other marketing efforts.”Employee in Marketing, Food & Beverages, 1-10 employees

“Increased posting frequency; Improved engagement with social media posts; Allowed us to run tests to compare days/times when posts did best/worst.”Consultant in Marketing, Information Technology & Services, 1-10 employees

Brand Management

User sentiment regarding Buffer’s brand management capabilities is generally positive, with many reviewers highlighting how the platform has helped in increasing brand awareness and visibility across social media channels. Users appreciate Buffer’s ability to streamline brand management tasks, making it easier to monitor and engage with brand mentions and interactions effectively. Additionally, the platform’s intuitive design and features have been praised for simplifying the process of maintaining a consistent brand image and voice online. While some users mention minor complexities in social media management, overall, Buffer is seen as a valuable tool for enhancing brand presence and reputation. (Source Reviews: 1, 2, 3, , 5, 6, 7, 8, 9, 10)

“Online media strategy, analytics, website, and brand design, as well as brand management, are all functions of the users who use buffer in the organization.”

“It makes being notified of brand and company mentions infinitely easier, so you can quickly take advantage of that PR/sales/customer service opportunity.”Partner in Corporate, Sports, 1-10 employees

“Buffer is a simple and easy to recommend solution for scheduling social media posts. We’ve used it for awhile and we feel that it is a tool we can rely on.”Director in Product Management, Design, 1-10 employees

Social Media Presence and Brand Awareness

Users unanimously praise Buffer’s impact on social media presence and brand awareness. They highlight how Buffer has effectively helped in increasing their brand visibility and reach across various social media platforms. The consensus among reviewers is that Buffer’s tools and features have significantly contributed to enhancing their social media presence and brand recognition. Users appreciate the ease of use and effectiveness of Buffer in maintaining a consistent and engaging online presence, ultimately leading to improved brand awareness. (Source Reviews: 1, 2, 3, 4, 5, 6, 7)

“We have seen our social media grow in all areas since we began using Buffer to schedule posts, including in likes, followers, reach, and impressions.”Employee in Marketing, Higher Education, 51-200 employees

“A constant social media presence is a must for our industry, but being a one-man marketing department on top of other various responsibilities, it is more practical for me to focus my energy and create social media posts at once and schedule them to be sent out in the next few days.”Administrative Assistant in Marketing, Photography, 11-50 employees

“Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was set up.”Contributor in Marketing, Computer Software, 11-50 employees

Strategy, Tools, and User Experience

Strategy and Planning

User consensus seems to be that Buffer excels in strategy and planning capabilities. Reviewers appreciate the ability to plan and schedule social media posts across multiple platforms, allowing for forward-thinking content creation and timely releases. However, some users express a desire for more in-depth content calendar planning and better collaboration features for approvals and feedback. Despite these minor drawbacks, Buffer’s strategy and planning tools are generally well-received for their effectiveness in helping users streamline their social media planning processes. (Source Reviews: 1, 2, 3, 4, 5, , 7, 8, 9, , 11, , 13, 14, )

“Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times.”Strategist in Marketing, Internet, 11-50 employees

“Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

“One of the biggest areas for us that Buffer has some room for improvement is with Instagram. It does not always automatically push to Instagram and we have to manually do it once the post attempts to go up automatically.”Professional in Marketing, Education Management, 51-200 employees

Social Media Tools and Features

User sentiment regarding Buffer’s social media tools and features is varied. While some users find the tools to be user-friendly, with a clean interface and easy navigation, others express concerns about the limitations in integration with certain social networks. The ability to schedule posts on multiple platforms simultaneously is highlighted as a key benefit, allowing users to analyze post engagement efficiently. However, there are mentions of certain features, such as Instagram support, being lacking in the basic plan. Additionally, the cost of utilizing all of Buffer’s features, especially for small businesses, is noted as a potential drawback. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, , 14, 15)

“Buffer is very user-friendly, it doesn’t really have a learning curve. Anyone can just hop in and in no time learn how to use it and get comfortable with its features, dashboard, analytics etc. The dashboard is clean, with a nice design, and easy to navigate UI. Good for new users as well.”Director in Marketing, Internet, 1-10 employees

“CONS: Some channels, like Facebook, have better internal posting systems. We’ve had some issues with specific video files that Buffer does not handle well. Would be nice if some of the useful FB tools would integrate with the platform.”Administrator in Marketing, Marketing & Advertising, 1-10 employees

“PROS: Allows you to schedule your post on multiple platforms at once. Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard…which is actually one of my favorite features. A single dashboard of response helps me a lot to analyze my digital strategies and to make what is actually working and what not. Helps to check the engagement level of the posts through which we can analyze and set up new strategies for future perspective.”Employee in Marketing, Real Estate, 5001-10,000 employees

User Experience and Usability

Reviewers consistently praise Buffer’s user experience and usability features. Users find Buffer to be intuitive and easy to navigate, with a clean interface that allows for efficient content management. The platform’s simplicity and straightforward design make it accessible to users of all levels of expertise. Additionally, Buffer’s user-friendly nature enables smooth collaboration among team members, ensuring a streamlined social media management process. Users appreciate the ease of use and the minimal learning curve associated with Buffer, making it a preferred choice for those seeking a hassle-free social media scheduling experience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Buffer is amazing if you have access to all of your social accounts and you want to syndicate content when those channels are ready to receive the message. Buffer makes this entire process easy and affordable. It is super easy to learn and to use. You can be up and running in a few minutes flat.”C-Level Executive in Marketing, Marketing & Advertising, 1-10 employees

“Buffer is very user-friendly, it doesn’t really have a learning curve. Anyone can just hop in and in no time learn how to use it and get comfortable with its features, dashboard, analytics etc. The dashboard is clean, with a nice design, and easy to navigate UI. Good for new users as well.”Director in Marketing, Internet, 1-10 employees

“Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve. Analytics capabilities weren’t great. They offered a basic overview, but not much more. Certain, specialized types of posts (carousel images on Instagram, for example) were not supported. Certain hashtags seemingly weren’t supported, unless they were on some unknown list.”Consultant in Marketing, Information Technology & Services, 1-10 employees

Content Creation and Interaction

Social Media Content Creation and Sharing

Reviewers consistently praise Buffer for its social media content creation and sharing capabilities. Users appreciate the simplicity and efficiency of creating and sharing content across various platforms. The ability to schedule posts, analyze performance, and engage with audiences in a streamlined manner is highlighted as a key strength of Buffer. Additionally, users find the interface user-friendly, allowing for easy navigation and content management. Buffer’s tools for content creation and sharing are seen as valuable assets for individuals and businesses looking to enhance their social media presence. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.”C-Level Executive in Marketing, Marketing & Advertising, 1-10 employees

“Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was setup.”Contributor in Marketing, Computer Software, 11-50 employees

“I think Buffer is well suited for a company that is just looking to manage its own social media platforms. If you are an agency looking to manage multiple platforms for multiple clients, this is not the best platform for you.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

Hashtag and Mention Management

Opinions on Buffer’s hashtag and mention management capabilities vary among users. While some users appreciate the ease of managing multiple social media pages and planning ahead with Buffer, others express concerns about limitations in integration with certain social networks and difficulties in tagging users and making mentions. The ability to customize posts for different social media accounts and optimize timing are highlighted as valuable features by users. However, there are mentions of failed posts and challenges with analytics capabilities, indicating room for improvement in hashtag and mention management functionalities. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10)

“There are limitations in its integration with some social networks; It is limited when tagging users in some social channels and making mentions.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

“It makes being notified of brand and company mentions infinitely easier, so you can quickly take advantage of that PR/sales/customer service opportunity.”Partner in Corporate, Sports, 1-10 employees

“Certain hashtags seemingly weren’t supported, unless they were on some unknown list.”Consultant in Marketing, Information Technology & Services, 1-10 employees

Community Management

Users generally praise Buffer’s community management capabilities, highlighting its effectiveness in improving social media engagement and fostering a sense of community among their audience. The tool is commended for streamlining communication with stakeholders, including students, parents, alumni, and prospective students. Users appreciate how Buffer enables them to tailor and schedule posts strategically across various social media accounts, catering to different work styles and settings. The consensus among reviewers is that Buffer’s community management features play a vital role in enhancing their overall social media presence and interaction with their target audience. (Source Reviews: 1, , 3, 4, 5, 6, 7, 8, 9, 10)

“Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package.”Contributor in Marketing, Non-profit Organization Management, 1-10 employees

“We have had several clients that use Buffer and advise new clients to sign up for Buffer. As an agency, we use Agora Pulse and love it. However, for small businesses and nonprofits Buffer is a much better fit.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

“Allowed us to provide better community management.”Manager in Marketing, Non-Profit Organization Management, 11-50 employees

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