CRM Pricing and Software Cost Guide for 2025
CRM Pricing and Software Cost Guide for 2025
Choosing the right Customer Relationship Management software (CRM for short) can feel like navigating an endless maze of options, features, and pricing models. Whether you’re a small business owner or an enterprise-level decision-maker, the sheer variety of CRM tools (and their varying pricing structures) can be overwhelming. This detailed guide lays out CRM pricing so you can make an informed decision that fits best with your needs and budget.
Publisher Note: As we get into the details of CRM pricing, it’s important to note prices and features can shift rapidly. The figures and pricing models presented here are the most up-to-date at the time of publication. For the most recent details, we’ve linked the pricing page of each software below.
How Much Does a CRM Cost?
The cost of CRM software going into 2025 is as varied as the businesses that use it. On average, you can expect to pay anywhere from $10 to $300 per user, per month for a CRM solution. This wide range reflects the diversity of features, scalability, and target markets of different CRM platforms.
At the lower end of the spectrum, you’ll find basic CRM tools with essential features suitable for small businesses or startups. These might cost between $10 to $50 per user, per month. Mid-range solutions, packed with more advanced features and integrations, typically fall in the $50 to $150 bracket. For enterprise-level CRMs with all the bells and whistles, including AI-driven analytics and extensive customization options, prices can soar beyond $300 per user, per month.
Understanding CRM Pricing Models
CRM providers employ various pricing models to cater to different business needs and sizes. The most common models include:
- Free Plans: Ideal for startups or small teams, free CRMs like HubSpot CRM often include basic features like contact and deal management but limit the number of users or features.
- Per User, Per Month Subscriptions: The most common model, with costs tied to the number of users. Prices range from $10 to $300+ per user monthly depending on the feature set.
- Add-Ons and Upgrades: Features such as advanced analytics, AI-driven insights, or premium customer support may come at an additional cost.
- Custom Pricing: Tailored for enterprises requiring bespoke solutions with dedicated support and unique integrations.
- Pay-As-You-Go: Rare but available, this model charges based on usage metrics like the number of emails sent or customer records stored.
One final note on the topic of CRM pricing factors… When considering these models, it’s essential to also factor in billing frequency. Many CRM providers offer discounts for annual subscriptions compared to monthly billing. Additionally, be aware of potential add-ons or hidden costs, such as implementation fees, training, or premium support, which can significantly impact your total investment.
CRM Pricing Plans At a Glance
|
Company |
Free Plan |
Entry-Level Plan |
Mid-Level Plan |
Enterprise Plan |
|
No |
$15 per user/month |
– |
– |
|
|
Yes |
$7 per user/month |
$12 per user/month |
$18 per user/month |
|
|
Yes |
$12 per month for 1 user |
$1,170 per month for 5 users |
$4,300 per month for 7 users |
|
|
No |
$25 per user/month |
$80 per user/month |
$165 per user/month |
|
|
Yes |
$14 per user/month |
$23 per user/month |
$40 per user/month |
|
|
No |
$29 per user/month |
$49 per user/month |
$99 per user/month |
|
|
No |
$15 per user/month |
$20 per user/month |
$33 per user/month |
CRM Pricing: Factors to Consider
When evaluating CRM costs against features, consider these key factors:
- Scalability: Ensure the CRM can grow with your business without exponential cost increases.
- Integration Capabilities: The ability to integrate with your existing tools can save time and money in the long run.
- Customization Options: More customizable CRMs often come at a higher price but can be tailored to your specific needs.
- Data Storage: Some CRMs charge extra for additional storage, which can add up quickly for data-heavy businesses.
- Support and Training: High-quality support and comprehensive training resources can justify a higher price tag by reducing implementation time and improving user adoption.
- Analytics and Reporting: Advanced analytics tools, while pricier, can provide invaluable insights for data-driven decision-making.
- Mobile Access: In today’s mobile-first world, robust mobile capabilities are crucial but may come at a premium.
- Automation Features: Time-saving automation tools can offset higher costs through increased productivity.
As you move up in pricing tiers, you’ll typically find more sophisticated features. For instance, basic plans might offer contact management and simple reporting, while higher tiers include advanced forecasting, territory management, and AI-powered insights.
CRM Software Cost for Small Businesses:
For small businesses, CRM costs are a critical consideration. Typically, small business CRM solutions range from $10 to $50 per user, per month. At this price point, you can expect core functionalities like contact management, basic sales tracking, and simple reporting tools.
Key CRM pricing considerations for small businesses include:
- Ease of Use: Look for intuitive interfaces that require minimal training.
- Scalability: Choose a CRM that can grow with your business without a complete overhaul.
- Essential Integrations: Ensure the CRM integrates with your most-used tools, like email and calendars.
- Customer Support: Reliable support can be crucial, especially if you don’t have an in-house IT team.
Our Top Picks for Small Businesses
We’ve carefully evaluated numerous CRM options to bring you the best choices for small businesses. Our selection criteria include affordability, ease of use, essential features, and scalability.
- Less Annoying CRM: True to its name, this CRM offers a straightforward, no-frills solution perfect for small teams. At $15 per user per month, it provides excellent value with its intuitive interface and core CRM functionalities.
- Zoho CRM: Known for its versatility, Zoho CRM offers a free plan for up to three users, making it an attractive option for micro-businesses. Paid plans start at $14 per user per month, offering a robust feature set including sales forecasting and workflow automation1.
- Insightly: With plans starting at $29 per user per month, Insightly balances affordability with powerful project management features. It’s particularly well-suited for businesses that need to track projects alongside customer relationships.
- HubSpot CRM: Although we also include this CRM in our enterprise list, this product deserves a top spot at the small business level as well. Their Free Forever plan includes unlimited users and allows you to try out their entire system.
What TrustRadius Reviewers Have to Say About Small Business CRM Pricing
“HubSpot CRM is great for maintaining and keeping track of all your contacts and companies in one place. So, if you have a lot of contacts and companies you work with, this tool is perfect! Plus, the HubSpot Outlook integrations work well and my team has loved that they don’t have to manually enter the emails for every single contact. Before, we never had a system for maintaining our customer’s timeline and when we last contacted them. As we have grown in the last couple years, we can see we may need to add more reps and because all the contact data is on HubSpot CRM, it will make it easier to share contacts with new reps!“
Read Hope’s full review here.
Cost of CRM for Mid-Sized Businesses
Mid-sized businesses often require more sophisticated CRM solutions to manage their growing customer base and complex sales processes. CRM costs for this segment typically range from $50 to $150 per user, per month.
At this price point, you can expect:
- More advanced automation capabilities
- Enhanced reporting and analytics
- Deeper customization options
- Better integration with a wider range of business tools
Mid-sized businesses should focus on:
- Scalability: Ensure the CRM can accommodate rapid growth without requiring a platform change.
- Advanced Analytics: Look for tools that provide actionable insights to drive business decisions.
- Customization: As processes become more complex, the ability to tailor the CRM becomes crucial.
- Multi-department Functionality: Consider CRMs that can serve sales, marketing, and customer service needs.
Our Top Picks for Mid-Sized Businesses:
We’ve carefully evaluated numerous CRM options to bring you the best choices for your medium-sized business. These CRMs balance cost, functionality, and scalability to meet the needs of growing organizations:
- Workbooks: Designed specifically for mid-sized businesses, Workbooks combines CRM and marketing automation at a starting price of $30 per user per month. It offers robust reporting and customizable workflows to streamline sales processes and improve efficiency.
- Monday CRM: Starting at $10 per seat per month for the basic plan, Monday CRM offers an intuitive, visual platform ideal for managing sales pipelines and team collaboration. Its flexibility in customization and integration capabilities makes it a standout choice for mid-sized businesses seeking adaptability.
- ActiveCampaign: Known for its email marketing and sales automation tools, ActiveCampaign starts at $49 per user per month for its CRM features. Its advanced automation workflows and customer experience management tools make it ideal for businesses prioritizing marketing and lead nurturing.
What TrustRadius Reviewers Have to Say About Mid-Size Business CRM Pricing
Popular options in this range include those with solutions offering robust features that can significantly enhance productivity and customer insights for growing businesses. Here is what our reviewers have to say about their top picks:
“I absolutely love [monday CRM] and couldn’t do my job without it. It has become my best friend! It remembers hundreds, probably now thousands, of little details that I would never keep in my head but are now right there at my fingertips whenever I need them. I also love that it is easy to get new team members up to speed on it because it is easy to learn to use. Thank you so much for all the great work you’ve done to create this product!!”
Read this Verified User’s full review here.
High-Level CRM Pricing for Enterprise Businesses
Enterprise-level CRM solutions are the most feature-rich and, consequently, the most expensive. Prices for these comprehensive platforms can start at $150 and easily exceed $300 per user, per month.
Key considerations for enterprise CRM pricing include:
- Advanced Security Features: Enterprise-grade security and compliance capabilities are essential but come at a premium.
- Extensive Customization: The ability to tailor every aspect of the CRM to complex business processes is crucial.
- Global Scalability: Support for multiple languages, currencies, and regional compliance requirements.
- AI and Predictive Analytics: Cutting-edge AI features for forecasting and decision-making.
- Comprehensive Integration: Seamless connection with a wide array of enterprise software systems.
Our Top CRM Picks for Enterprise Businesses:
We’ve carefully evaluated numerous CRM options to bring you the best choices for your enterprise-sized business. These options deliver unparalleled scalability, advanced features, and dedicated support:
- Salesforce Sales Cloud: Starting at $75 per user per month for the Professional plan, Salesforce is a powerhouse for enterprise CRM needs. It excels in customization, AI-powered insights, and integration with thousands of third-party apps, ensuring it can adapt to even the most complex workflows.
- SAP Sales Cloud: Tailored for global enterprises, SAP Sales Cloud supports multi-region operations with advanced analytics and end-to-end sales solutions. Pricing is custom-based, and its ability to unify sales and customer data across large organizations makes it a preferred choice for enterprises.
- HubSpot CRM: Combining an intuitive interface with powerful tools, HubSpot Sales Hub starts at $50 per user per month for its Starter plan. It offers a seamless integration of marketing, sales, and service functions, supported by an extensive library of training resources and customer success programs.
What TrustRadius Reviewers Have to Say About Enterprise CRM Pricing
While the initial investment is substantial, these platforms can drive significant ROI through improved efficiency, data-driven decision-making, and enhanced customer experiences. Here is what our reviewers have to say about CRM costs for their enterprise business:
“Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc.“
Read Jen’s full review here.
CRM Frequently Asked Questions
What is CRM Software?
CRM, short for customer relationship management software, is a technology solution that helps businesses manage interactions with current and potential customers. It centralizes customer data, tracks sales processes, and facilitates marketing efforts. Small businesses might use a CRM to organize contacts and track sales, while large enterprises leverage a CRM for complex sales forecasting, customer service management, and marketing automation across global teams.
How to Choose a CRM Software
Selecting the right CRM involves assessing your business needs, budget, and growth plans. Consider factors like user-friendliness, integration capabilities, customization options, and mobile access. Evaluate the total cost of ownership, including implementation, training, and ongoing support. Don’t overlook the importance of user adoption—a CRM is only as good as its utilization within your organization.
The Bottom Line on CRM Pricing
Navigating CRM pricing can be complex, but understanding the various models and factors influencing cost is crucial for making an informed decision. Remember, the cheapest option isn’t always the most cost-effective in the long run. Consider your business’s unique needs, growth trajectory, and the potential ROI of more advanced features.
When it comes to CRM pricing, here are the factors you’ll want to remember:
- Assess your specific needs before exploring options to avoid overpaying for unnecessary features.
- Consider the total cost of ownership, including implementation and training.
- Don’t shy away from free trials to test the user experience and feature set.
- Evaluate the scalability of the CRM to ensure it can grow with your business.
- Prioritize user adoption—the most expensive CRM is worthless if your team doesn’t use it.
Ready to explore your CRM options? Visit our comprehensive CRM software category page to compare features, read user reviews, and find the perfect solution for your business. Your ideal CRM—balancing functionality and affordability—is just a click away!
