eCommerce Pricing and Software Cost Guide
With eCommerce, or electronic commerce, enabling B2B, B2C, and C2C transactions through digital platforms, secure payment gateways, and online marketing strategies, the pricing of such software is significant. Operating around the clock, eCommerceconnects businesses with global customers and continues to expand as a dominant force in retail. Therefore, in eCommerce, pricing is the strategic process of determining how products should be valued in digital marketplaces. Techniques range from cost-plus and competitive pricing to value-based models that emphasize customer perception. The eCommerce Pricing Guide showcases the pricing of the software offered by different brands and how costs vary based on factors such as company size and usage.
Publisher Note: Software pricing can change frequently. We quote a few publicly available pricing editions in this article, and those are accurate at the time of publication. We’ve linked each product’s pricing page below so you can check for any recent updates.
How Much Does an eCommerce Software Cost?
eCommerce software costs can vary depending on the platform offering the services. It might range from $29 to $300+ per month for straightforward online stores. In addition to setup, businesses must budget for ongoing expenses such as hosting, apps, and maintenance. Small sites may spend as little as $0–$100 annually, depending upon companies’ needs, while large enterprises often invest thousands in advanced platforms and development.
“We were using a small company for our web platform. BigCommerce brought our website into the current times. The checkout process is a night-and-day experience for our customers. Common issues we experienced before are non-existent with BigCommerce. Any time we have needed assistance, we’ve been able to get a BigCommerce representative quickly to offer support.”
Read Kevin’s full review here.
“We use Adobe Commerce as backbone of our clients’ ecommerce operations enabling us to manage multiple storefronts, products, and customer experience from a single platform. Adobe Commerce addresses key business problems such as scalability, integration with third-party systems, and personalization for different types of customers. It helps streamline the order management, inventory management, discounts and promotions etc.”
Read this Verified User’s full review here.
Understanding eCommerce Software Pricing Models
- Flat-rate: One fixed price grants access to all features. Best suited for simple, straightforward products.
- Feature-based: Multiple pricing levels with progressively more features or higher limits. Ideal for businesses that need scalability.
- Usage-based: Costs vary based on actual consumption. Widely used in cloud and infrastructure services.
- Freemium: A free version with limited functionality designed to encourage upgrades to paid plans.
- Per-user: A set fee charged per user on a monthly or yearly basis. Provides predictable costs for both providers and customers.
- Per-module: Pricing is based on individual features or add-ons, allowing customers to pay only for the functionality they need.
eCommerce Software Pricing Plans At a Glance
|
Company |
Free Plan |
Entry-Level Plan |
Mid-Level Plan |
High-Level Plan |
|
NA |
$2300 on cloud per month/ 3-year term |
$2500 on cloud per month/ 1-year term |
NA |
|
|
Free Trial |
$25 on the cloud per month |
$36 on the cloud per month |
$56 on cloud per month |
|
|
Free Trial |
$18 on the cloud per month |
$29 on the cloud per month |
$42 on the cloud per month |
|
|
Free Trial |
$39 on the cloud per month |
$105 on the cloud per month |
$399 on the cloud per month |
|
|
Free Trial |
$22 on the cloud per month Billed Annually |
$60 on the cloud per month Paid Annually |
$140 on the cloud per month Paid Annually |
eCommerce Software Pricing: Factors to Consider
Setting prices for eCommerce software needs a strategy with both internal realities and external market dynamics. The right model, whether subscriptions, tiered plans, or dynamic pricing, should balance profitability, competitiveness, and customer value.
Factors to Evaluate
- Costs: Account for all expenses, including development, operations (hosting, support), and marketing. Pricing must cover these costs while ensuring profitability.
- Customer Value: Assess the tangible benefits your software delivers—time saved, revenue generated, or efficiency gained. Price is based on perceived value, not just internal costs.
- Competitor Pricing: Benchmark against similar solutions to determine positioning. Decide whether to compete as a premium offering, a budget-friendly option, or at parity with the market.
- Target Market: Understand your ideal customer’s budget, willingness to pay, and industry norms. Tailor pricing to fit their expectations and financial capacity.
- Market Conditions: Factor in demand trends, economic climate, and industry shifts. Flexible pricing strategies can help adapt to changing conditions.
- Business Goals: Clarify whether your priority is rapid adoption (penetration pricing) or maximizing revenue per customer (premium/value-based pricing). Your pricing model should directly support these objectives.
eCommerce Software Software Cost for Small Businesses:
Pricing for eCommerce solutions for small businesses can vary significantly depending on platform type, customization, and business needs. The cost of eCommerce software for small businesses generally ranges from $0 to over $100 per month for all-in-one platforms, with additional fees for payment processing, themes, and apps. Custom-built solutions can have much higher upfront costs.
Key eCommerce software pricing considerations for small businesses include:
- Subscription Fees: Most platforms charge recurring monthly fees. Entry-level tiers typically start around $25–$30, while advanced plans with expanded features can reach several hundred dollars. These fees usually include essential services like hosting, security, and basic support.
- Transaction Fees: In addition to subscription costs, some platforms apply transaction fees—a percentage of each sale—if you don’t use their proprietary payment gateway. For small businesses, these charges can erode profit margins, making payment processing choices a critical factor in overall cost management.
- Payment Processing Fees: In addition to platform transaction fees, you will incur standard payment processing fees from providers like Stripe or PayPal (a small fixed cost plus a percentage per transaction). The starting price of the software is $25 on the cloud per month.
eCommerce Software Pricing for Small Businesses
We have chosen the top three eCommerce software for small businesses based on user feedback. We considered factors like affordability, basic functionality, ease of use, and scalability when selecting these products.
- Shopify Plus: Shopify Plus is an eCommerce platform designed for small businesses. It empowers small companies to sell seamlessly both online and offline, extending their reach across social channels such as Facebook and Pinterest, as well as major marketplaces including Amazon and eBay. The starting price of the software is $2300 on the cloud per month/ 3-year term.
- Squarespace: Squarespace is a content management system (CMS) that enables users to easily build and manage websites without extensive technical expertise. It supports a wide range of use cases, including DIY blogs, eCommerce stores, and portfolios. The starting price of the software is $25 on the cloud per m5+onth.
- WooCommerce: WooCommerce is an open-source eCommerce platform built on WordPress, designed to give businesses maximum flexibility and control. It seamlessly leverages WordPress’s CMS capabilities, making it ideal for businesses already using the platform, and supports selling physical goods, digital downloads, and services.
What TrustRadius Reviewers Have to Say About Small Business eCommerce Software Costs
“We are a Shopify Plus Partner Agency. So we use Shopify Plus Daily in order to deliver advanced ecommerce sites, and custom functionality. It is our clients’ primary CMS used in their organisations, and we develop and build on top of it. There are lots of functionalities that we use, and we code primarily in Liquid and Javascript.”
Read Amy’s full review here.
“We have integrated the WooCommerce on lot of our websites. It is e-Commerce plugin that can be installed on WordPress. It is very good plugin that provides us many e-Commerce features and that tool for free. I recommend this to small to medium scale e-Commerce platforms to use.”
Read this Verified User’s full review here.
Cost of eCommerce Software for Mid-Sized Businesses
Selecting an eCommerce platform for a mid-size organization requires looking beyond the initial sticker price. Critical pricing factors include the Total Cost of Ownership (TCO), the platform’s scalability, its ability to support customization, and its compatibility with current business processes and goals. Monthly subscription costs for the software itself typically run from a few hundred dollars to several thousand, with additional expenses for implementation and ongoing maintenance.
Key eCommerce software pricing considerations for medium-sized businesses include:
- Setup and Customization: Internal teams can handle basic setup, but advanced requirements such as custom designs, complex filters, or unique functionality typically necessitate developer involvement, increasing upfront costs.
- Integrations: Connecting the platform to ERP, CRM, or logistics software often involves significant development work, adding substantial integration expenses.
- Maintenance and Updates: Regular maintenance, security updates, and technical support are essential and may incur hourly charges or require a dedicated support agreement.
eCommerce Software Pricing for Medium-Sized Businesses
We have chosen the top three eCommerce software for medium-sized businesses based on user feedback. We considered factors like affordability, basic functionality, ease of use, and scalability when selecting these products.
- Webflow: Webflow is a Website Experience Platform designed for modern marketing teams, enabling them to visually build, manage, and optimize websites that deliver both the seamless consumer experiences audiences expect and the enterprise-grade performance required for scale. The starting price of the software is $18 on the cloud per month.
- Shopify: Shopify is a unified commerce platform built for both online and in‑store retail. It provides businesses with a professional digital storefront, integrated payment processing, and a point‑of‑sale (POS) application that enables seamless retail operations across channels. The starting price of the software is $39 on the cloud per month.
- Zoho Commerce: Zoho Commerce is a global eCommerce platform supporting merchants in more than 30 countries. It enables businesses to build online stores, accept orders, manage inventory, process payments, oversee shipping, and market their brand, all without requiring coding expertise.
What TrustRadius Reviewers Have to Say About Mid-Size Business eCommerce Software Costs
“I was once using Webflow in earlier organisation, then discontinued it, and I have started using it again, for my masters thesis project at Akkodis. I have incorporated various interesting tools including Webflow. There are a lot of new features like redesigned UI with simplified color palette, layout controls and I can also use site locales, country combos and translation workflows for the German language, which broadens the site reach.”
Read Sanjana’s full review here.
“We are a Shopify partner app, so Shopify is used by us in the testing environment and on the partner side. We are dependent on Shopify for our business to function and love all the functionalities. Our tool gets added to a Shopify theme and helps merchants generate more revenue.”
Read this Verified User’s full review here.
High-Level eCommerce Software Pricing for Enterprise Businesses
Enterprise eCommerce software is generally custom‑quoted, with expenses extending well beyond initial setup. Total annual costs, covering development, licensing, hosting, and maintenance, commonly amount to several hundred thousand dollars.
Key eCommerce software pricing considerations for enterprise businesses include:
- Support for Pricing Models: The platform should accommodate diverse strategies such as dynamic, tiered, geographic, and bundled pricing to align with business objectives.
- Scalability: It must be engineered to grow alongside the business, supporting expansion in products, customers, and global reach while handling peak traffic and order volumes seamlessly.
- Data and Analytics: Robust analytics capabilities are essential, providing insights into customer behavior, market trends, and competitor pricing to guide strategic decision‑making.
eCommerce Software Pricing for Enterprise Businesses
We have chosen the top three eCommerce software for enterprise businesses based on user feedback. We considered factors like affordability, basic functionality, ease of use, and scalability when selecting these products.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud, previously known as Demandware, is an enterprise‑grade cloud eCommerce solution emphasizing scalability and adaptability. The platform provides merchandising tools that support product sorting, filtering, and enhanced visual experiences like image zoom functionality.
- Adobe Commerce: Adobe Commerce, delivered as Adobe Commerce Cloud Service (ACCS), enables enterprises to deliver personalized shopping experiences at scale. With AI‑powered storefronts, built‑in merchandising, and GenAI‑driven content, Adobe Commerce drives higher conversions while supporting rapid global expansion across multiple sites, languages, and brands. Its SaaS model reduces the total cost of ownership by eliminating upgrade overhead and minimizing maintenance.
- SAP Commerce Cloud: SAP Commerce Cloud (formerly Hybris) is an enterprise eCommerce platform that empowers businesses to accelerate sales of products, services, and digital content across all channels and devices. With robust multichannel commerce and order management capabilities, it offers deployment flexibility through SaaS or on‑premise models to meet diverse organizational needs.
What TrustRadius Reviewers Have to Say About Enterprise eCommerce Software Costs
“We have standardised our B2C eCommerce engine across 20 countries on Adobe Commerce and our goal is to migrate to Adobe Commerce in 10 more countries over the next couple of years. We are looking to move away from legacy solutions that make up a very fragmented ecosystem currently and to standardise on a best-in-class solution that will allow us to stretch scarce investment dollars while also enabling us to deliver a best-in-class eCommerce experience for our consumer and small business customers.”
Read this Verified User’s full review here.
“We use SAP Commerce as our main B2B and B2C digital commerce initiative. It’s scalable with omnichannel and helps our target users display products with ease, across different geographies and business units. The business problem that Commerce cloud helps to eradicate was on a single source of truth for managing product information catalog, SAP PCM (product content management) helped to improve and centralize one source of truth with regard to different products, and hence increasing search, etc in accuracy.”
Read this Verified User’s full review here.
eCommerce Software Frequently Asked Questions
1. How does an eCommerce software work?
An eCommerce platform provides businesses with the tools to manage online sales, including website administration, marketing, customer service, and business intelligence. By streamlining operations and expanding audience reach, these platforms play a critical role in digital growth. Common eCommerce models include B2B, B2C, C2B, and C2C, serving organizations of all sizes in building and sustaining their online presence.
2. What are the features of an eCommerce software?
Essential eCommerce software features include a product catalog, shopping cart, payment processing, order fulfillment, customer management, and analytics. Many platforms can integrate with other business tools like CRM, POS, and financial systems. Responsive design is a key feature, making websites mobile-friendly across different devices.
3. What are the benefits of eCommerce software?
eCommerce platforms deliver key advantages such as worldwide accessibility, continuous availability, and cost efficiency. They enable businesses to sell across geographies while automating workflows, capturing customer insights for personalized engagement, and optimizing inventory and order processes. These capabilities improve operational efficiency, increase sales, and support long‑term scalability.
The Bottom Line on eCommerce Software Pricing
eCommerce software extends a business’s reach globally, offering 24/7 availability at reduced costs. With automating operations, streamlining inventory and order management, eCommerce software is a necessity for businesses that are selling products online. To get the best software for any business size, it is important to consider the factors and pricing models detailed in this article.
To continue your research, explore the eCommerce software on TrustRadius. You can compare products and read verified reviews to see which solutions best fit your needs. You may also find value in the following related categories:
