GetResponse Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

GetResponse Product Guide

What do users really think about GetResponse? This product guide was created utilizing real, vetted user reviews and will help you get to the nitty-gritty details about where GetResponse performs well, and where it may have room for improvement.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Email Marketing Essentials

Email Marketing

Users generally praise GetResponse for its robust email marketing capabilities. Reviewers highlight the platform’s efficiency in automating email campaigns, managing lists effectively, and ensuring high delivery rates. While some users find the platform slightly challenging for clients in terms of ease of use and cost-effectiveness compared to other solutions, the overall consensus leans towards the positive side. GetResponse’s email marketing features are commended for their versatility and ability to cater to the needs of small to medium businesses, offering a solid suite of tools for creating engaging email campaigns and maximizing ROI. (Source Reviews: 1, 2, 3, 4)

“GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas.”Professional in Marketing, Marketing & Advertising, 1-10 employees

“…if a company is just looking for an email marketing solution GetResponse would be ideal.”Professional in Marketing, Marketing & Advertising, 1-10 employees

“GetResponse wasn’t as cost-effective as other email marketing solutions and our clients didn’t find the email creating and editing features easy to use.”Employee in Marketing, Marketing and Advertising, 1-10 employees

List Building

While some users praise GetResponse for its list building features, others have encountered challenges with list imports and rejection issues. The platform’s segmentation capabilities have been highlighted positively by some, providing users with control and convenience in managing their audience. However, concerns have been raised about the rejection of lists on unclear grounds and the need for additional list cleaning services. Despite these mixed reviews, GetResponse’s list building functionality remains a key aspect of its email marketing services. (Source Reviews: 1, 2, 3, 4)

“GetResponse is great for list building within your audience and also for sending emails at the perfect time. GetResponse is fairly user-friendly and does not take long to learn.”Account Manager in Customer Service, Internet, 501-1000 employees

“Lists are rejected on baseless grounds. They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.”Employee in Marketing, Construction, 51-200 employees

“At the same time, I love that the software is essential to create segmented lists; this has helped us to have great control and visual determination for convenience.”Executive in Human Resources, Legal Services, 201-500 employees

Drag and Drop Email Builder

Users have expressed mixed opinions about GetResponse’s drag and drop email builder functionality. While some users find it simple and user-friendly, others have reported limitations and difficulties with the editor. Complaints include issues with saving templates, scheduled emails not sending, and challenges with the overall user experience. Despite some positive feedback on the ease of creating emails, there seems to be a need for improvement in the drag and drop email builder to address the reported issues and enhance user satisfaction. (Source Reviews: 1, 2, 3)

“Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.”Employee in Marketing, Construction, 51-200 employees

“The drag and drop email creator had some limitations.”Employee in Marketing, Marketing and Advertising, 1-10 employees

“Their drag and drop editor gave us a lot of grief most days.”Employee in Marketing, Construction, 51-200 employees

Campaign Management

Marketing Automation

Users generally praise GetResponse for its robust marketing automation capabilities. The reviews highlight the platform’s visual campaign builder as a standout feature, making it easy to create even complex campaigns. Additionally, the Funnel Builder tool is commended for creating effective customer journeys, from lead magnets to conversions. The updated email builder is also noted for enabling content-rich emails that adhere to best practices. While some users found challenges with ease of use and cost-effectiveness, overall, GetResponse’s marketing automation tools are seen as a valuable asset for small to medium businesses looking to enhance their email marketing strategies. (Source Reviews: 1, 2, 3, 4, 5)

“The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market.”Professional in Marketing, Marketing & Advertising, 1-10 employees

“GetResponse answered our need for email automation. Drag and drop email creation was simple to use.”Employee in Marketing, Marketing and Advertising, 1-10 employees

“Their drag and drop editor gave us a lot of grief most days, but besides that we didn’t have any more rejected lists, and no issues I was aware of until this morning.”Employee in Marketing, Construction, 51-200 employees

Email Campaigns

Reviewers have expressed mixed opinions regarding GetResponse’s email campaign capabilities. While some users find the system excellent for autoresponders, broadcast emails, and email marketing automation, others have raised concerns about the accuracy of stats on the email send list dashboard and the lack of customizable reports. It appears that the platform’s email campaign functionality is both a strength and an area for improvement, depending on individual user experiences and preferences. (Source Reviews: 1, 2, 3, 4)

“GetResponse wasn’t as cost-effective as other email marketing solutions and our clients didn’t find the email creating and editing features easy to use.”Employee in Marketing, Marketing and Advertising, 1-10 employees

“It is handy for creating campaigns.”Executive in Human Resources, Legal Services, 201-500 employees

Landing Page Creation

Users consistently highlight GetResponse’s landing page creation as a standout feature, praising its user-friendly interface and ease of use. The landing page builder is commended for its intuitive design, making it simple for users to create effective landing pages for their campaigns. Additionally, reviewers appreciate the cost-saving aspect of the tool, especially for initial campaigns. The positive impact of the landing page builder is further emphasized when combined with well-crafted email copy and a well-structured funnel setup, enabling businesses to effectively implement upselling, cross-selling, and down-selling strategies. (Source Reviews: 1, 2, 3)

“The landing page builder too, is very easy to use and will suffice for initial campaigns (Saving associated costs)”General Manager in Corporate, Education Management, 1-10 employees

“The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market.”Professional in Marketing, Marketing & Advertising, 1-10 employees

“The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder.”Professional in Marketing, Marketing & Advertising, 1-10 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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