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OutboundEngine Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

OutboundEngine Product Guide

What do users really think about OutboundEngine? This product guide was created utilizing real, vetted user reviews and will help you get to the nitty-gritty details about where OutboundEngine performs well, and where it may have room for improvement.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Digital Marketing

Social Media Management

Users consistently praise OutboundEngine’s ability to streamline social media presence and engagement. The platform is commended for its efficiency in maintaining a strong social media presence across various platforms such as Facebook and LinkedIn. Users appreciate the convenience of automated social media posts and the quality of content provided. While some users express minor concerns about the need for improvements in content relevance and reach, overall, OutboundEngine’s social media management capabilities are viewed positively for their time-saving and client engagement benefits. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Outbound Engine has kept my professional social media sites hopping with fresh information and regular emails to my customer base regularly. They provide a wealth of timely and pertinent information as well as holiday greetings.”Professional in Professional Services, Real Estate, 51-200 employees

“OutboundEngine is excellent at providing a Social Media presence; however, their content or campaigns are sub-par. In 10 months, I’ve had a maximum of 45 impressions on each post and four likes versus my simple un-curated stories that garnered over 200 impressions and 100 likes in less than 24 hours.”Advisor in Finance and Accounting, Banking, 1-10 employees

“I use OutboundEngine to stay in touch and educate past, current and future clients about the Real Estate market. The content of the emails and the social media posts are professionally written and current. It saves me time not having to search out content to post.”Team Lead in Sales, Real Estate, 51-200 employees

Content Creation and Distribution

Reviewers consistently praise OutboundEngine’s content creation and distribution capabilities. Users appreciate the platform’s ability to provide relevant and professionally written content for newsletters, social media posts, and emails. The ease of use and time-saving features for content creation are highlighted as significant benefits by users across various industries. While some users express minor concerns about the need for more customization options or additional social media platforms for posting, the overall sentiment remains positive towards OutboundEngine’s content creation and distribution functionalities. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I use OB engine for their content creation and managing my client/mailing list; W/o OB engine my social media sites would be lacking.”Professional in Sales, Insurance, 1-10 employees

“I like that it’s all automated and user friendly. The topics and related articles are right on point with my industry.”Executive in Professional Services, Real Estate, 1-10 employees

“I have received two follow up loans from past clients; Time savings for not having to write content.”Manager in Sales, Financial Services, 51-200 employees

Email Marketing

Users consistently praise OutboundEngine’s email marketing capabilities, highlighting its effectiveness in maintaining communication with past, current, and potential clients. The platform’s automated email campaigns and social media posts are lauded for their timely delivery of relevant and engaging content. Despite some minor concerns about personalization options and content uniqueness, users appreciate the convenience and efficiency of OutboundEngine’s email marketing features. The ability to track email engagement and receive notifications on client responses further enhances the overall user experience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“OutboundEngine provides information my client and customers are interested in. It sends out information automatically and regularly. It provides an opportunity to include personal messages or send them without.”Manager in Professional Services, Real Estate, 1-10 employees

“I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails. I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another’s post.”Professional in Professional Services, Real Estate, 51-200 employees

“Outbound Engine helps me to stay in touch with my former, active, and prospective real estate clients. The bi-weekly newsletter interests many on my e-mailing list, and the OE software keeps track of who is reading the newsletter. It makes it very easy to send notes to them or to request reviews of former clients, freeing up my time for other important areas of sales. It’s a boon to my business.”Professional in Sales, Real Estate, 5001-10,000 employees

Customer Engagement

Customer Service and Support

User sentiment regarding OutboundEngine’s customer service and support appears to be polarized, with some reviewers praising the prompt and helpful responses they received, while others expressed frustration with issues such as lack of personalization, unresponsiveness, and difficulties in canceling services. The reviews highlight a mixed bag of experiences, indicating that the effectiveness of customer service and support at OutboundEngine may vary depending on individual interactions and circumstances. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Their customer service is impeccable!”Professional in Sales, Real Estate, 1-10 employees

“Their customer service was always rude and manipulative.”Executive in Other, Real Estate, 1-10 employees

“I can pick up the phone and get a knowledgeable person to help me. This is so rare in today’s marketplace. It’s the #1 reason I continue to use them.”Professional in Marketing, Real Estate, 1001-5000 employees

Lead Generation and Nurturing

Reviewers seem divided on OutboundEngine’s lead generation and nurturing capabilities. While some users praise the platform for streamlining marketing efforts and improving outreach to clients, others express concerns about the effectiveness of lead generation strategies. The platform’s ability to help users stay in contact with customers and manage client information efficiently is acknowledged positively by some, while others highlight challenges with lead generation and the resolution of related issues. The overall sentiment regarding OutboundEngine’s lead generation and nurturing features appears to be a mix of satisfaction and areas for improvement, reflecting varying experiences among users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“OutboundEngine has brought in new business by reaching out to past clients proactively and giving them a quick way to reach out to me.”Vice-President in Sales, Financial Services, 201-500 employees

“We’ve received a lot of leads in response to our tailored content. Clients are engaging with the content and since we’ve stayed top of mind with them, whenever they need something they are more likely to reach out to us and our company profits and benefits.”Employee in Sales, Marketing & Advertising, 11-50 employees

“Lead generation of new customers, past 10 months haven’t had one.”General Manager in Other, Marketing & Advertising, 1-10 employees

Client Retention Strategies

Users consistently highlight OutboundEngine’s client retention strategies as a key strength of the platform. They appreciate how it simplifies the process of staying connected with their clients and network, allowing them to focus on other aspects of their business. The ability to automate communication and provide relevant, engaging content has been particularly praised by users. Additionally, the organization and efficiency that OutboundEngine brings to client outreach have been commended, making it easier for users to maintain strong relationships with their contacts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)

“Outbound Engine helps me to stay in touch with my former, active, and prospective real estate clients. The bi-weekly newsletter interests many on my e-mailing list, and the OE software keeps track of who is reading the newsletter. It makes it very easy to send notes to them or to request reviews of former clients, freeing up my time for other important areas of sales. It’s a boon to my business.”Professional in Sales, Real Estate, 5001-10,000 employees

“Very good for keeping in touch with your database for busy professionals. If you have a large database it is sometimes hard to stay on track reaching out to people on a regular basis. The information sent can be personalized and edited.”Professional in Sales, Real Estate, 51-200 employees

“Helps us stay in touch with current clients and reach out to potential new ones.”Representative in Marketing, Consumer Services, 1-10 employees

Business Management

Time Management and Efficiency

Users consistently highlight OutboundEngine’s time-saving capabilities in content creation and social media management. They appreciate the ease of finding and sharing relevant content, which helps them stay top of mind with their clients without investing significant time and effort. The platform’s efficiency in automating tasks like newsletter creation and social media posting is a key factor in users’ positive experiences, allowing them to focus on other aspects of their business while maintaining a consistent online presence. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)

“I find it a great time savings; Easy to find content to post in other areas when you want to.; Like the fact that there is a regular schedule that keeps me top of mind.”Manager in Sales, Real Estate, 1-10 employees

“Closed 2 deals by reaching out to people who engaged with the campaigns!; This system not only saves me hours per month but also eliminates the stressed with coming up with my own content. This system is a huge time saver!”Professional in Sales, Real Estate, 11-50 employees

“The pre-written letters and review requests that can also be adapted saves me lots of time, and I tend to do those pesky tasks more often because of it.”Professional in Sales, Real Estate, 5001-10,000 employees

Client and Contact Management

User sentiment regarding client and contact management with OutboundEngine is generally positive, with users appreciating the platform’s ability to automate communication with their client base. Many users find value in the consistent and personalized approach to staying in touch with past clients, which helps in maintaining relationships and generating referrals. While some users mention minor areas for improvement, such as deeper tracking of client interactions and more customization options, overall, OutboundEngine’s client and contact management functionalities are seen as effective tools for enhancing client engagement and retention. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I use OutboundEngine to stay in touch and educate past, current and future clients about the Real Estate market. The content of the emails and the social media posts are professionally written and current. It saves me time not having to search out content to post.”Team Lead in Sales, Real Estate, 51-200 employees

“I have the Outbound Engine real estate newsletter e-mailed to my real estate clients. The newsletter presents a variety of topics for homeowners and people wanting to buy or sell. The newsletter is professional looking, has great pictures, and the articles are pertinent and timely.”Professional in Sales, Real Estate, 11-50 employees

“Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.”Representative in Sales, Real Estate, 51-200 employees

Marketing Campaign Management

Users generally appreciate OutboundEngine’s automated marketing features for their ability to streamline marketing campaigns efficiently. While some users highlight the convenience and time-saving aspects of the platform, others express concerns about the level of personalization and the overall return on investment. The platform’s automated email marketing and social media posting functionalities are praised for keeping businesses engaged with their client base, although there are mentions of challenges in maintaining client retention and active engagement. Despite some mixed feedback, OutboundEngine’s marketing campaign management capabilities appear to offer a balance of automation and user-friendly features for businesses looking to enhance their marketing efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“OutboundEngine handles the marketing for my 2000-plus clients. They prepare newsletters, send out reviews, and request and promote my business on social media. They also keep track of the responses to the marketing and notify me when I need to respond back. Since using this system, my resale business has increased substantially and it keeps my brand in front of my clients through email and social media consistently. It’s the best marketing tool I’ve utilized in my 34 years in this business.”Professional in Sales, Real Estate, 201-500 employees

“I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters.”Professional in Sales, Real Estate, 11-50 employees

“Having an automated system keep me and my name in front of my past clients is what they do best. Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.”Representative in Sales, Real Estate, 51-200 employees

Marketing Strategies

Real Estate Marketing

Users generally praise OutboundEngine’s effectiveness in real estate marketing strategies. Reviewers consistently highlight the platform’s ability to keep them connected with past, current, and potential clients in the real estate industry. The real estate newsletters and social media posts generated by OutboundEngine are commended for being professionally written, current, and relevant to the industry. Users appreciate the ease of use and automation features that allow them to maintain consistent contact with their sphere/database, ultimately helping them stay top of mind with clients. Additionally, the tracking capabilities provided by OutboundEngine enable users to identify engaged clients and tailor their interactions accordingly, leading to successful deals and increased referrals. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters.”Professional in Sales, Real Estate, 11-50 employees

“I have newsletters with a range of topics that are sent to clients every two weeks. Topics are varied from credit issues to buying or selling and so many other related topics, from designing and remodeling and making improvements in a property to current issues that face buyers and sellers. Great way to keep past clients and potential clients top of mind for referrals and additional business.”Professional in Professional Services, Real Estate, 501-1000 employees

“The more exposure, the better, and some are selective about the platforms they read. Too bad another option or two when another is gone. I do regret that since I requested that the piece about drawings from my presence be excluded from my presence, it has continued to appear.”Professional in Professional Services, Real Estate, 51-200 employees

Referral and Sphere Marketing

User sentiment regarding OutboundEngine’s referral and sphere marketing capabilities is generally positive, with many users highlighting the platform’s effectiveness in staying connected with their network and generating referrals. Users appreciate the ease of use in identifying engaged contacts and following up with them, ultimately leading to potential business opportunities. While some users have expressed minor concerns about specific features or platform functionalities, the overall consensus leans towards the platform being a valuable tool for maintaining relationships and driving referrals within their sphere of influence. (Source Reviews: 1, 2, 3, 4, 5, 6, 7)

“Outbound Engine allows me to stay top of mind with my sphere of influence, which allows for more referrals and repeat business. It also helps establish me as a trusted adviser/subject matter expert with the relevant content they provide.”Representative in Sales, Real Estate, 1-10 employees

“I have been using Outbound Engine for 3 years to keep in touch and top of mind with my clients and sphere of influence. In the real estate industry, 90%+ of clients said they would use the same realtor again if they could recall their name.”Representative in Sales, Real Estate, 1-10 employees

“I do believe this advertising keeps me in the back of others’ minds, especially those I work with, curious to know if there is possible profit to be gained.”Professional in Professional Services, Real Estate, 51-200 employees

Sales and Outreach Strategies

Reviewers have shared a range of perspectives on OutboundEngine’s sales and outreach strategies. Some users have highlighted the platform’s ability to streamline marketing efforts and improve client outreach, leading to increased sales opportunities. On the other hand, there are concerns raised about the lack of customization in content and the perceived disconnect between promised services and actual delivery. While some users have reported positive outcomes, such as generating new leads and staying top of mind with clients, others have expressed frustration with the sales process and the level of customer service provided. It appears that opinions on OutboundEngine’s sales and outreach strategies are mixed, with both strengths and areas for improvement noted by users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Keeping in touch with such a wide client base and network can be difficult. However, OutboundEngine helps sort client information and send out emails, etc. in an organized and cohesive manner.”Administrative Assistant in Marketing, Higher Education, 501-1000 employees

“I have had at least one or two sales a year as people have replied to the email campaign with real estate inquiries that led to sales. So with hard numbers, I can say I have at least doubled my investment.”Representative in Sales, Real Estate, 1-10 employees

Technology Integration

Professional Networking Platforms Integration (Facebook, LinkedIn)

Users consistently highlight OutboundEngine’s adeptness in leveraging Facebook and LinkedIn for professional networking purposes. The platform’s integration with these social media channels is commended for its ability to keep users engaged and informed. Reviewers appreciate the ease of posting on both Facebook and LinkedIn, noting the valuable content shared and the positive impact on client interactions. Additionally, the platform’s features such as direct emails to clients and customizable posts contribute to a well-rounded networking experience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10)

“Informative postings on Facebook and Linkedin.”Consultant in Sales, Real Estate, 1001-5000 employees

“The excellent newsletter is frequent and gets many readers. Posting on Facebook and LinkedIn is also very good. The pre-written letters and review requests that can also be adapted saves me lots of time.”Professional in Sales, Real Estate, 5001-10,000 employees

“I feel that they lied about their services. On several initial sales calls, I explicitly told them I was not looking for a company that was going to have the same posts across the industry.”Executive in Other, Real Estate, 1-10 employees

Automated Communication Tools

Users consistently praise OutboundEngine for its efficient automated communication features. The automated communication tools provided by OutboundEngine are highly regarded for their ability to streamline marketing efforts and maintain consistent contact with clients. Users appreciate the time-saving aspect of these tools, allowing them to focus on other aspects of their business while still staying engaged with their audience. Additionally, the personalized touch and user-friendly interface of the automated communication tools have been highlighted as key strengths by reviewers. Despite some minor concerns about customization options, overall, users find OutboundEngine’s automated communication tools to be a valuable asset in enhancing their communication strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Having an automated system keep me and my name in front of my past clients is what they do best. Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.”Representative in Sales, Real Estate, 51-200 employees

“I use OutboundEngine to market my real estate business through social media and email. I like that it’s all automated and user friendly. The topics and related articles are right on point with my industry. I can see who’s viewed and am able to respond with a specific personal message.”Executive in Professional Services, Real Estate, 1-10 employees

“OutboundEngine is an automated advertising campaign that keeps you engaged in social media platforms. It allows you to add or adjust posted material and help keep your database engaged and to add to your data base. It is easy to use and has a mobile app as well. This is an excellent product.”Professional in Sales, Real Estate, 51-200 employees

Website and SEO

While some users appreciate the simplicity and ease of use of OutboundEngine’s website, others find it lacking in customization options and advanced features. The ability to link postings to personal websites and the desire for more control over content selection are common concerns among reviewers. Additionally, there are mixed feelings about the SEO capabilities provided by OutboundEngine, with some users noting improvements in their online presence while others feel that more robust SEO tools could enhance their digital marketing efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)

“I would like to see Outbound Engine direct traffic back to my website.”Professional in Sales, Real Estate, 11-50 employees

“The ‘website’ capabilities are very simplistic and not overly customizable.”Team Lead in Sales, Real Estate, 1-10 employees

“I own a real estate company and I used OutboundEngine’s ReadyChat product to support live chat on our website to help capture viable leads (which it did greatly).”Executive in Corporate, Real Estate, 11-50 employees

Insights and Analytics

Industry and Market Insights

User sentiment regarding OutboundEngine’s industry-specific content and market relevance is diverse. While some users appreciate the tailored articles and topics that align closely with their industry, others express dissatisfaction with the lack of originality and customization in the content provided. There are mixed reviews about the effectiveness of OutboundEngine in delivering industry-specific insights that resonate with users and keep them engaged. Some users find value in the platform’s ability to help them stay current and relevant in their respective industries, while others feel let down by unmet expectations and unoriginal content shared across the industry. (Source Reviews: 1, 2, 3, 4, 5, 6, 7)

“Great articles related to the Real Estate industry and do-it-yourself tips too.”Professional in Professional Services, Real Estate, 51-200 employees

“I gave OutboundEngine a sizeable list of my customers. Due to the near comatose content, none were opened.”Advisor in Finance and Accounting, Banking, 1-10 employees

“Our agency uses OutboundEngine to help with our social media presence. The services offered help keep us in front of many people with Facebook, LinkedIn, emails, and Twitter content with relevant information pertaining to our industry.”Account Manager in Sales, Insurance, 1-10 employees

Performance Tracking and Analytics

Users consistently highlight OutboundEngine’s robust performance tracking and analytics features as essential for maintaining client relationships and driving business growth. The platform’s ability to monitor email delivery, track customer engagement, and provide valuable insights on content performance is widely appreciated by users across various industries. While some users have noted occasional challenges with customer support and platform limitations, the overall consensus remains positive regarding OutboundEngine’s effectiveness in tracking performance metrics and optimizing marketing strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7)

“Email delivery to my database has saved time and I can track who’s read them; Content creation is relative to my industry and has saved a lot of time; The social media postings keeps me active and relative.”Executive in Professional Services, Real Estate, 1-10 employees

“Outbound Engine helps me to stay in touch with my former, active, and prospective real estate clients. The bi-weekly newsletter interests many on my e-mailing list, and the OE software keeps track of who is reading the newsletter.”Professional in Sales, Real Estate, 5001-10,000 employees

“Customer Support has had its ups and downs, but they seem to have things on-track with dedicated account support reps now. Technical support is quick to respond, but limitations in the platform can be frustrating.”Team Lead in Sales, Real Estate, 1-10 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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