B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar Sales

Q. What distinguishes an organization that is successful with business intelligence (BI)? A. Successful BI implementations are not just about tools, but […]

Be sure to check out our new Buyer Blog for the latest B2B blog articles & discussions! TR: What distinguishes an organization that […]

I recently met with Sangram Vajre, Co-Founder and CMO at Terminus at the recent Martech conference in San Francisco.  I thought Terminus would be […]

On April 8, 2015 enterprise social media management software vendor Sprinklr announced the acquisition of Get Satisfaction, a customer community software platform. Terms […]

In the spring of 2015, Spear Marketing Group, a leading full-service B2B demand generation agency, conducted a market research survey designed to […]

Earlier today we announced the release of its TrustMaps™ for Talent Management software, which rank products based on user satisfaction ratings and […]

  Every business wants an answer to certain questions: What do people say about our product? Who is talking about […]

In our latest Buyer’s Guide to CRM Software, users among all market segments – small businesses, mid-size companies and enterprises – […]

We’ve recently asked BI users about their Business Intelligence software usage and spend in our 2015 Business Intelligence Survey. The […]

How has Tealium expanded beyond tag management, and what is the strategy behind that expansion? Tag management is a foundational element […]

3/17/2015 Earlier today we announced the release of our TrustMaps™ for Customer Relationship Management (CRM) software, which rank products based on […]

A lot of HR tools are switching from being specialized to adding broader functionalities from other adjacent HR categories resulting in many […]

We recently conducted an in-depth analysis of 250+ reviews for 10 Core HR Software to understand how HR products were meeting customer […]

While conducting research for our latest Buyer’s Guide to Core HR Software, we observed a few key trends in the HR […]

Just over a month ago, HubSpot, widely known for its comprehensive online marketing suite and as the torch bearer for […]

What’s new at Marketo? We had a great 2014. We grew revenues by 56% and we now have 3,724 customers. […]

Earlier today, we announced the release of our TrustMaps™ for Core HR software, which rank products based on user satisfaction ratings and […]

A/B Testing is a rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey indicated that 48 percent of companies plan […]

This article was first published on Social Media Today According to our latest Enterprise Social Media Management report, Customer Care, Social Intelligence […]

Earlier today we announced the release of our TrustMap™ for Enterprise Social Media Management software, which ranks products based on end-user “likelihood […]