Sprout Social Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

Sprout Social Product Guide

Thinking about purchasing Sprout Social? Check out our in-depth guide, synthesized from authentic user reviews. We’ve summarized users’ thoughts about how well Sprout Social works for them.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Content Management

Social Media Scheduling

Users consistently praise Sprout Social for its efficient social media scheduling capabilities. The platform’s scheduling feature is lauded for its user-friendly interface, allowing for easy content planning and posting across various social media platforms. Reviewers appreciate the time-saving aspect of scheduling posts in advance, enabling them to focus more on creativity and strategy. Additionally, the ability to customize workflows and collaborate with clients for content approval enhances the overall scheduling experience. Despite some minor API limitations and room for improvement in certain functionalities, Sprout Social’s scheduling tool remains a valuable asset for businesses looking to streamline their social media management processes. (Source Reviews: 1, 2, 3, 4, 5, , 7, 8, 9, 10, , 12, 13, 14, 15)

“Sprout Social is your scheduling tool. It makes cross-platform posting simple. They give you peak times and character counts and now that they’re integrated with Canva, you hardly have to leave the application. The analytics can be as simple or as robust as you choose.”Director in Marketing, Marketing & Advertising, 11-50 employees

“Sprout is an efficient way to manage social media accounts for multiple clients at one time. Having all of your social platforms connected in one seamless software system and being able to schedule out posts in advance makes it easier for my team to juggle multiple client’s social media content calendars.”Director in Professional Services, Marketing and Advertising, 11-50 employees

“Sprout Social is a tool that saves me a TON of time. Also, their customer service is EXTREMELY responsive, which is always nice.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

Content Publishing and Management

Users consistently praise Sprout Social’s content scheduling and management features. Reviewers highlight the platform’s efficiency in scheduling and publishing content across multiple social media profiles. Users appreciate the ease of use and the ability to streamline content creation and distribution processes. While some users mention minor issues with specific functionalities, overall, Sprout Social’s content publishing and management capabilities are well-regarded by its users. (Source Reviews: 1, 2, 3, , 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Sprout Social is useful for brands that are trying to streamline their processes and have a small headcount. It allows you to schedule content in advance, get analytics about your social accounts, and makes it easier to respond to consumers on the platforms they integrate with.”Manager in Marketing, Food & Beverages, 11-50 employees

“Overall I feel like it is a great social content publishing tool. I do feel like it can improve upon its software by offering more integrations with other sister software, like influencer marketing software and offer more integrations with other popular social media platforms like TikTok.”Manager in Marketing, Food & Beverages, 11-50 employees

“Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

Engagement and Interaction

User consensus seems to be that Sprout Social’s engagement and interaction capabilities are highly valued and efficient for managing social media interactions and responses. Reviewers consistently praise Sprout Social for its ability to streamline community monitoring, facilitate prompt responses to comments and messages, and enhance audience engagement. Users appreciate the platform’s features that enable them to interact with their followers effectively and efficiently, ultimately leading to improved communication and relationship-building with their online communities. Additionally, Sprout Social’s tools for scheduling posts, monitoring engagement, and collaborating with team members contribute to a cohesive and organized approach to social media management, further enhancing user experience in engaging with their audience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, , 11, 12, 13, 14, 15)

“The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts.”Executive in Marketing, Hospital & Health Care, 5001-10,000 employees

“Sprout Social is a supremely excellent tool for community management. With the Smart Inbox, you never miss a comment or interaction and it’s easy to reply and engage in the conversation.”Manager in Other, Religious Institutions, 201-500 employees

“Sprout Social is great as an all-in-one post scheduler, reporting system, and listening tool — if that is what you’re looking for.”Former Employee in Marketing, Real Estate, 11-50 employees

Analytics and Insights

Analytics and Reporting

User sentiment regarding Sprout Social’s analytics and reporting capabilities is generally positive. Reviewers appreciate the platform’s robust analytics tools, which provide detailed insights into social media performance. The reporting features are lauded for their ease of use and customization options, allowing users to generate tailored reports efficiently. While some users mention minor limitations, such as the need for more advanced analytics options or enhanced customization features, overall, Sprout Social’s analytics and reporting functionalities are seen as valuable assets for social media management and performance evaluation. (Source Reviews: 1, 2, 3, 4, , 6, 7, 8, 9, 10, 11, 12, , 14, 15)

“The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there’s no way to resize or edit them. Additional customization would be very helpful.”Manager in Other, Religious Institutions, 201-500 employees

“We love the flexibility to schedule across platforms in bulk or individually at optimal post times. We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved. We depend on the analytics, especially the profile and post reports.”Employee in Marketing, Higher Education, 5001-10,000 employees

“Sprout Social is incredibly easy to set up and use. It’s one of the first social media programs I learned to use, and I always find I miss it when I’m forced to use another program for a different client. Sprout Social makes it easy to find all the features you’re looking for, and it’s been easy for my managers to jump in and analyze the schedule and analytics, too.”Employee in Marketing, Computer Software, 201-500 employees

Social Listening and Monitoring

User consensus seems to be that Sprout Social’s social listening and monitoring capabilities are highly valued. Reviewers consistently praise the platform for its robust social listening tool, which allows for real-time monitoring of online mentions and conversations across various social channels. Users appreciate the ease of tracking brand reputation, engaging with audiences, and staying ahead of potential issues through Sprout Social’s monitoring features. Additionally, the platform’s ability to aggregate social media mentions and provide valuable insights for content creation and strategy development is widely acknowledged by users. (Source Reviews: 1, 2, , 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts.”Executive in Marketing, Hospital & Health Care, 5001-10,000 employees

“Sprout Social’s analytics and reporting tools make it really easy for us to read our data and make informed decisions, helping us optimize our social media strategies and resource allocation.”Executive in Marketing, Hospital & Health Care, 5001-10,000 employees

“Sprout Social is great as an all-in-one post scheduler, reporting system, and listening tool — if that is what you’re looking for.”Former Employee in Marketing, Real Estate, 11-50 employees

Brand and Audience Insights

User feedback consistently highlights the robust brand and audience insights capabilities of Sprout Social. Reviewers appreciate the platform’s ability to provide in-depth analysis of brand perception, audience engagement, and content performance. The intuitive nature of Sprout Social’s insights tools allows users to make data-driven decisions to enhance their social media strategies effectively. Additionally, the platform’s listening features enable users to stay informed about conversations surrounding their brand, leading to improved brand awareness and customer engagement. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, , 9, 10, 11, 12)

“Our social expert uses Sprout as a strategic listening tool to pull insights like share of voice, sentiment analysis, and trend info which informs a lot of our social content and new business strategy.”Professional in Marketing, Public Relations and Communications, 51-200 employees

“Sprout Social is great as an all-in-one post scheduler, reporting system, and listening tool — if that is what you’re looking for.”Former Employee in Marketing, Real Estate, 11-50 employees

“Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.”Manager in Marketing, Medical Device, 201-500 employees

Strategy and Operations

Strategy and Planning

Users consistently praise Sprout Social’s strategy and planning capabilities. They highlight the platform’s effectiveness in streamlining content scheduling, enabling efficient collaboration, and providing valuable insights for informed decision-making. Reviewers appreciate how Sprout Social’s strategic planning tools have helped them optimize their social media strategies, enhance productivity, and effectively engage with their audience. The general sentiment is that Sprout Social excels in supporting users with robust features for strategic planning and execution, contributing positively to their overall social media management efforts. (Source Reviews: 1, 2, 3, , 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Sprout Social is a supremely excellent tool for community management. With the Smart Inbox, you never miss a comment or interaction and it’s easy to reply and engage in the conversation.”Manager in Other, Religious Institutions, 201-500 employees

“If you are looking for a platform to schedule, monitor, and report on your social strategy Sprout Social is the perfect tool. It’s extremely collaborative and user-friendly.”Project Manager in Marketing, Marketing & Advertising, 51-200 employees

“This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

Team Collaboration and Workflow

Users have differing opinions on Sprout Social’s team collaboration and workflow capabilities. While some users praise its ability to facilitate collaboration among team members, others express concerns about the platform’s limitations when used by larger teams. The platform seems to excel in enabling efficient collaboration and workflow for smaller teams, allowing for streamlined communication and task management. However, for larger teams, the effectiveness of team collaboration and workflow features may be hindered by certain restrictions and pricing structures. It appears that the platform’s suitability for team collaboration and workflow depends on the size and specific needs of the user’s team. (Source Reviews: 1, , 3, 4, 5, 6, 7, 8, 9, , 11, 12, 13)

“Sprout Social is perfectly suited for social media professionals who manage a team and want a support system built into their platform. I’ve used Sprout as a team of one, and felt completely supported.”Manager in Marketing, Medical Device, 201-500 employees

“This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

“We have a high volume of automotive clients and Sprout Social specifically allows our vast team of social professionals to collaborate, edit, post, or delete at a fast pace while avoiding the pitfalls of teams working in different silos.”Executive in Marketing, Marketing and Advertising, 51-200 employees

Multi-Platform Management

Users across various reviews express positive sentiments regarding Sprout Social’s multi-platform management capabilities. They appreciate the ease of scheduling and publishing content across different social networks simultaneously. The platform’s ability to provide detailed post and page statistics in a user-friendly manner is also highlighted. Users find the social listening tool convenient for engaging in conversations and staying updated on trending topics. However, some users mention that the platform’s pricing structure can be a concern, especially for smaller businesses managing multiple social media pages. Despite this, Sprout Social is generally praised for its efficient multi-platform management features that streamline social media operations for businesses and agencies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Sprout Social is a wonderful platform for companies or agencies looking to manage multiple social media pages and platforms at once. It is fantastic at providing detailed post and page statistics in an easily readable fashion – it makes providing reports to superiors simple!”Administrator in Marketing, Marketing & Advertising, 201-500 employees

“If your organization is managing the social channels for multiple clients, Sprout Social is the best platform on the market right now. However, if you’re a small shop, it can be expensive.”Account Manager in Marketing, Marketing & Advertising, 11-50 employees

“The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.”Director in Marketing, Real Estate, 1001-5000 employees

Marketing and Customer Engagement

Marketing and Campaigns

User sentiment regarding Sprout Social’s marketing and campaigns functionalities is largely positive. Reviewers appreciate the platform’s ability to streamline campaign management, enhance customer engagement, and facilitate social promotion. The ease of scheduling future campaigns and posts, along with the consolidation of all social media accounts in one place, are highlighted as key strengths. However, some users express a desire for additional features to further enhance campaign development capabilities. Despite this, Sprout Social is generally regarded as a valuable tool for marketing departments looking to optimize their campaigns and drive brand awareness. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“It’s great that Sprout Social provides, among others, basic functionalities related to the posting calendar, tools to get performance reports, and management by region or user.”Strategist in Marketing, Printing, 501-1000 employees

“Sprout Social has provided a few leads directly, but many indirectly through pageviews from organic promotion to our Blog and generating many new subscribers, that eventually could become leads or customers.”Manager in Marketing, Internet, 501-1000 employees

“The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.”Director in Marketing, Real Estate, 1001-5000 employees

Customer Service and Response

Users have expressed mixed opinions regarding Sprout Social’s customer service and response capabilities. While some reviewers have praised the platform for its highly responsive and helpful customer support team, others have mentioned instances where they experienced delays in receiving assistance or felt that their issues were not promptly resolved. It appears that the effectiveness of Sprout Social’s customer service may vary depending on individual experiences and expectations. (Source Reviews: 1, 2, 3, , 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

Client Management

Users generally praise Sprout Social’s effectiveness in managing clients across various social media platforms. The platform is commended for its user-friendly interface, which allows for easy scheduling, monitoring, and collaboration on social media content for multiple clients. Clients appreciate the ability to track audience engagement, schedule posts efficiently, and generate insightful reports to enhance their social media strategies. While some users mention minor limitations in audience demographics targeting and navigation glitches, overall, Sprout Social is seen as a valuable tool for streamlining client management processes and improving social media performance. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Sprout Social is an efficient way to manage social media accounts for multiple clients at one time. Having all of your social platforms connected in one seamless software system and being able to schedule out posts in advance makes it easier for my team to juggle multiple client’s social media content calendars.”Director in Professional Services, Marketing and Advertising, 11-50 employees

“Sprout provides significant work efficiencies for lean social teams, which frees up our team to focus more on our clients needs vs. tedious tasks, like building social calendars in excel sheets or creating visuals for social reports.”Manager in Marketing, Marketing & Advertising, 11-50 employees

“The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.”Director in Marketing, Real Estate, 1001-5000 employees

User Experience

User Experience and Usability

User feedback on Sprout Social’s usability and user experience is largely positive across multiple reviews. Reviewers consistently praise the platform for its intuitive interface, ease of navigation, and overall user-friendly design. Many users highlight the efficiency of managing multiple accounts and users effortlessly within Sprout Social. Despite some minor issues with functionality, users appreciate the platform’s ability to meet their social media management needs effectively. Additionally, the availability of helpful resources, smooth training processes, and responsive customer service contribute to a positive user experience. (Source Reviews: 1, 2, 3, 4, 5, 6)

“Sprout Social is extremely easy to use. First, it is important to note that the implementation and configuration of Sprout Social was quite easy, it is impressive how little it took to implement this service in our Marketing sector, in addition, the general usability is quite easy, the sections to access the dashboard statistics is easily accessible.”Director in Marketing, Real Estate, 1001-5000 employees

“Usability is Sprout’s bailiwick. Whoever works on their UX/UI very obviously knows their stuff. Good iconography mixed with a very usable menu system is replete throughout the platform when working on a desktop.”Employee in Marketing, Electrical & Electronic Manufacturing, 201-500 employees

“I’m extremely happy with the usability of Sprout Social. I have a few minor frustrations with functionality, but many of these are due to the social media platforms themselves rather than the Sprout Social software. This software does everything that I need it to and more.”Administrative Assistant in Marketing, Higher Education, 10,001+ employees

Pricing and Cost Efficiency

While users generally appreciate Sprout Social’s robust features and user-friendly interface, there are mixed opinions regarding its pricing and cost efficiency. Some users find the pricing tiers to be on the higher side, especially for smaller companies or those with multiple users needing platform access. The additional fees for integrating new employees and the cost of premium analytics have been highlighted as areas of concern. However, others mention that the platform’s affordability and value-added features make it a worthwhile investment, particularly for small businesses and agencies looking for a comprehensive social media management tool. It seems that while Sprout Social offers a range of functionalities, its pricing structure may not align perfectly with the needs and budgets of all users. (Source Reviews: 1, 2, , 4, 5, 6, , 8, 9, 10, 11, 12, 13, , 15)

“The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.”Former Employee in Marketing, Real Estate, 11-50 employees

“Sprout Social is great for small businesses, small agencies and those who need a platform but don’t want to spend a fortune. If you need multiple user log-in’s, the cost will add up.”Executive in Marketing, Public Relations and Communications, 1-10 employees

“The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us.”Director in Marketing, Real Estate, 1001-5000 employees

“The tiered pricing structure. My company has almost 200 social media accounts and we’re aggressively growing. As we outgrew one tier into the next tier, the pricing naturally increased.”Manager in Marketing, Real Estate, 1001-5000 employees

Technical Aspects

Integration and Automation

While users appreciate Sprout Social’s current integration capabilities, there is a consistent call for more integrations with other software and social media platforms. Some users feel that the automation features could be more robust, especially in terms of rule building and competitive analyses. Despite these areas for improvement, users generally find Sprout Social to be a reliable tool for social media management, particularly for teams with specific needs and preferences. (Source Reviews: 1, , 3, 4, 5, 6)

“CONS: More integrations; ability to monitor more than one competitor; Better audience demographics”Executive in Marketing, Public Relations and Communications, 1-10 employees

“Sprout Social can do quite a lot, but you will have to pony up for the higher tiers to access competitive analyses, automation and collaboration features. For rich user-generated content functionality, you may need to double up and seek out an additional platform.”Manager in Marketing, Internet, 201-500 employees

“We love the integrations with other apps we use that make it so easy to do our jobs well.”

Performance and Statistics

Users consistently highlight Sprout Social’s robust performance and statistics features as key strengths of the platform. The detailed analytics reporting, social media scheduling capabilities, and effective social media monitoring tools are frequently commended for their contribution to enhancing overall social media management efficiency. While some users have noted minor challenges during the initial setup process, the platform’s ability to provide real-time data, generate comprehensive reports, and streamline performance tracking across multiple social media channels remains a valuable asset for businesses seeking to optimize their online presence. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, , 9)

“Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.”Director in Marketing, Real Estate, 1001-5000 employees

“Sprout Social is a wonderful platform for companies or agencies looking to manage multiple social media pages and platforms at once. It is fantastic at providing detailed post and page statistics in an easily readable fashion – it makes providing reports to superiors simple!”Administrator in Marketing, Marketing & Advertising, 201-500 employees

“After switching from Sprout Social, we did save over $5K annually on a different service.”

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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