Wix Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

Wix Product Guide

What do users really think about Wix? This product guide was created utilizing real, vetted user reviews and will help you get to the nitty-gritty details about where Wix performs well, and where it may have room for improvement.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Website Creation

Website Design and Templates

Users generally praise Wix’s website design and template options for their ease of use and customization features. The ability to choose from a wide range of visually appealing templates and the drag-and-drop functionality make it simple for both beginners and experienced users to create professional-looking websites. While some users have mentioned limitations in template variety and customization options, overall, Wix’s design and template capabilities are seen as a strong asset by many. The platform’s user-friendly interface and the availability of features like automatic site backup and website apps further enhance the website creation experience for users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Its pre-made design and template make it easy to make any type of websites. Its Drag and Drop feature makes it easy even for beginners to make websites.”Administrator in Marketing, E-Learning, 1-10 employees

“Wix is a great tool for entrepreneurs that don’t have enough technical or design skills to start building a corporate or business site. The tool itself is so great that you need the minimum knowledge in technology to create a nice website.”Employee in Information Technology, Information Technology & Services, 1001-5000 employees

“Pricing is high for a start-up. It is not very intuitive in one particular aspect – that is the design of the customer log-in accounts for the forum; difficult to customize the design.”General Manager in Manufacturing, Sporting Goods, 1-10 employees

Website Building and Development

Users generally praise Wix for its user-friendly website building and development features. The drag-and-drop functionality, along with a wide range of templates, allows users to easily create professional-looking websites without the need for coding knowledge. However, some users have expressed concerns about the transition from the ADI web-building tool to the Editor, stating that it has made the platform less intuitive for beginners and more suitable for professional developers. Despite this, Wix remains a popular choice for individuals and small businesses looking to establish an online presence quickly and efficiently. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.”Executive in Customer Service, Non-profit Organization Management, 11-50 employees

“Wix is well suited for start-ups wanting to create a website to promote their products and services but can not afford to pay for an expert to create it for them.”Consultant in Professional Services, E-Learning, 1-10 employees

“The drag and drop feature is one of my favorites so far and makes me feel that I am working on a traditional design platform.”Employee in Marketing, Higher Education, 51-200 employees

Customization and Editing Features

Reviewers consistently praise Wix for its user-friendly customization and editing features, making website creation a breeze for both beginners and experienced users alike. Users appreciate the variety of templates and customization options available, allowing them to tailor their websites to their specific needs without the need for extensive technical knowledge. While some users mention minor issues with syncing updates and the learning curve for beginners, overall, Wix’s customization and editing features are seen as strong assets that contribute to the platform’s appeal and ease of use. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Its Drag and Drop feature makes it easy even for beginners to make websites.”Administrator in Marketing, E-Learning, 1-10 employees

“Wix is extremely easy to use and very affordable. It has a lot of capabilities and is easy to learn.”Executive in Marketing, Graphic Design, 1-10 employees

“Wix’s drag and drop feature needs some work. You can drag something over, but it doesn’t drop easily and can overlap other sections.”Contributor in Other, Writing & Editing, 1-10 employees

Business and Technical Infrastructure

Pricing and Plans

Users generally appreciate Wix’s affordability and pricing structure. The consensus among reviewers is that Wix offers a cost-effective solution for individuals and businesses looking to create a website without breaking the bank. While some users find the premium plans to be slightly expensive, the overall sentiment leans towards Wix providing good value for the features and services it offers. Additionally, the availability of free plans with some limitations is seen as a positive aspect for those on a tight budget. Despite some concerns about additional fees associated with premium plans, users acknowledge that Wix’s pricing and plans cater to a wide range of users with varying needs and financial constraints. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Premium plans are expensive after paying premium plans we have to pay other fees like security fees and domain fees etc. Free plans contain Wix branding.”Executive in Research & Development, Hospital & Health Care, 201-500 employees

“Wix is a great inexpensive option for organizations who are trying to save money on a website. That being said, you get what you pay for, and a beginner may have trouble with navigating the backend.”Contributor in Other, Writing & Editing, 1-10 employees

“Based on its affordable price structure you really get a lot of features for your money; Because it handles every aspect of creating a website it can save a lot of time by being able to do everything from the same platform.”Team Lead in Information Technology, Financial Services, 1001-5000 employees

Domain Management and Web Presence

Users generally express mixed opinions about Wix’s domain management and web presence capabilities. Some users appreciate the ease of setting up a domain and establishing an online presence quickly, especially for small to medium-sized businesses without extensive technical knowledge. However, others have raised concerns about the limitations in customizing domains and the additional fees associated with premium plans, such as domain fees and security fees. Additionally, there are mentions of occasional issues with website loading speed, particularly when accessed from foreign countries. Despite these drawbacks, users acknowledge that Wix offers a range of features to enhance web presence, such as SEO tools and customizable templates, making it a viable option for those looking to establish an online footprint efficiently. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)

“Moving a custom domain can be more of a seamless process; The ability to customize for novice can be improved; Customizing the look and feel on the mobile interface”Professional in Professional Services, Professional Training & Coaching, 1-10 employees

“CONS: Premium plans are expensive after paying premium plans we have to pay other fees like security fees and domain fees etc. Free plans contain Wix branding.”Executive in Research & Development, Hospital & Health Care, 201-500 employees

User Engagement and Management

User-Friendly Platforms

User consensus seems to be that Wix’s user-friendly platform capabilities have garnered mixed opinions. While some users praise the intuitive nature of the platform, highlighting its ease of use for beginners and non-technical individuals, others express concerns about the platform becoming more tailored towards professional designers. The availability of pre-made designs, drag-and-drop features, and a variety of templates are appreciated by many users for simplifying the website creation process. However, there are calls for improvements such as the need for more templates, changes in the admin platform for better editing, and enhancements in the overall user experience. Despite these varying opinions, Wix continues to be a popular choice for individuals and businesses looking to establish an online presence with its user-friendly approach to website building. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)

“Wix is the most essential element for me especially when it comes to the creation of websites. Till now I have designed many websites not only for my own company but I helped my mates as well. This is a very user-friendly software that never requires any complex coding and provides me various templates to create what I exactly think.”Manager in Marketing, Marketing & Advertising, 501-1000 employees

“It is used to create websites for clients who specifically request the use of it. It’s an easy solution for clients who are not versed in the back end of web development as the WYSIWYG in Wix is extremely user-friendly to use for almost anyone and has a lot of options.”Executive in Marketing, Graphic Design, 1-10 employees

“Wix has given me the ability to continuously change, grow, and publish my website using an extremely user-friendly platform.”Executive in Corporate, Facilities Services, 1-10 employees

Blogging and Content Management

Users consistently praise Wix for its user-friendly website building capabilities, especially when it comes to blog writing and content management. The platform’s drag-and-drop interface and rich media options make it easy for beginners to create visually appealing blogs. While some users have noted limitations in features for publishing digital content and mobile responsiveness issues, overall, Wix is seen as a valuable tool for individuals and small businesses looking to establish an online presence through engaging and well-managed content. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)

“Wix is a lot easier to navigate than other web-building sites. Oftentimes it’s like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.”Employee in Marketing, Computer & Network Security, 51-200 employees

“Only the problem with this tool is that it is limited in features while publishing the digital content on the web you still need many tools which it lacks when it is compared with other similar tools.”Manager in Marketing, Marketing & Advertising, 501-1000 employees

“Wix has given me the ability to continuously change, grow, and publish my website using an extremely user-friendly platform.”Executive in Corporate, Facilities Services, 1-10 employees

E-Commerce and Online Shops

Users across various reviews have consistently praised Wix’s e-commerce and online shop capabilities. They have highlighted the platform’s ease of use in setting up online stores, managing payments, and driving traffic to their shops. Additionally, users appreciate the design flexibility offered by Wix for creating professional-looking e-commerce websites. Some users have mentioned that Wix’s e-commerce features have helped them enhance their brand credibility and increase customer engagement through online shopping experiences. Despite some users finding the platform slightly complex at times, the overall sentiment leans towards positive experiences with Wix’s e-commerce and online shop functionalities. (Source Reviews: 1, 2, 3, 4, 5, 6)

“Wix gave me the easiest solution for building a website. The layout and designs were simple and effective. It helped increase my credibility by being able to exist as an artist on more than just social media. It also gave fans another way to feel connected to my brand and shop for merch.”Professional in Other, Entertainment, 1-10 employees

“In 2017 we moved our organization’s website from a WordPress site to Wix and we haven’t looked back. Representing our company on the web is important and Wix has become our one-stop shop for website design. It’s ease of use and multiple design templates have made training our department heads a breeze. We now have a web presence, with responsive pages and mobile compatibility, all of which we did not possess before our move to Wix.”Professional in Information Technology, Wholesale, 11-50 employees

“I don’t recommend WIX if you need a very complex website with customized data structure in the backend.”Analyst in Information Technology, Entertainment, 201-500 employees

Marketing and Optimization

Marketing and SEO Tools

User feedback on Wix’s marketing and SEO tools is generally positive, with many reviewers highlighting the convenience and user-friendliness of the platform. The integrated marketing features, messaging capabilities, and other tools provided by Wix are commended for their ease of use and efficiency in helping users establish and enhance their online presence. While some users have expressed concerns about the platform’s SEO potential and customization options, overall, Wix’s marketing and SEO tools are seen as valuable assets for businesses looking to establish a strong digital presence without extensive technical knowledge. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Lot of tools available and integrated right in for marketing, messaging, etc. that you may need besides a website. Just a few steps to get everything all set up once you’ve created your website. Very easy.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

“The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine.”Consultant in Professional Services, E-Learning, 1-10 employees

“When I last used it the websites created felt slow and bloated. The SEO potential is just not there, it was not customisable enough. Can be limiting in terms of design and functionality.”C-Level Executive in Marketing, Marketing and Advertising, 1-10 employees

Mobile Optimization and Responsiveness

While some users appreciate the ease of designing websites on Wix’s platform, others have raised concerns about the mobile responsiveness and customization options. Reviewers have noted that the mobile view of websites created on Wix can be non-responsive, leading to frustration among users who primarily access sites via mobile devices. Additionally, the speed of loading pages on mobile has been criticized for being slow, potentially impacting user experience and website traffic. Some users have also mentioned that the mobile interface customization could be improved to enhance the overall user experience. Despite these drawbacks, there are positive comments about the layouts and designs offered by Wix, as well as the ease of mobile design. However, there is a consensus among users that Wix could benefit from further enhancements in mobile optimization and responsiveness to meet the evolving needs of mobile users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9)

“Mobile response – finding the mobile view of the website is non-responsive, and that’s very frustrating as we know most of our customers are finding us that way.”Consultant in Professional Services, E-Learning, 1-10 employees

“Sometimes the mobile responsiveness looks a bit off.”Contributor in Marketing, Internet, 1001-5000 employees

“Many times, when I create the website and try to open it on the mobile it does not download fast.”Manager in Marketing, Marketing & Advertising, 501-1000 employees

Performance and Speed Optimization

Reviewers have highlighted concerns regarding the loading speed and performance optimization of websites created on the Wix platform. While some users appreciate the easy interface and fast performance, others feel that there is room for improvement in terms of speed and overall performance. Suggestions have been made for Wix to enhance the speed of websites provided on their platform and to optimize performance for users creating their websites. Additionally, there are mentions of pricing concerns and the desire for transparency regarding potential price increases over time. These reviews indicate a varied sentiment among users regarding Wix’s performance and speed optimization capabilities. (Source Reviews: 1, 2, 3, 4, 5)

“Wix can improve on the speed of their provided websites. Wix can improve on the speed performance for users creating their websites on their platform.”Executive in Corporate, Facilities Services, 1-10 employees

“Loading speed could be better.”Employee in Marketing, Design, 1-10 employees

“Fast performance.”C-Level Executive in Marketing, Marketing & Advertising, 1-10 employees

Specialized Solutions

Technology and Integration

Users have generally lauded Wix for its robust technology and integration features, citing the ease of database integration and the efficiency of forms for data collection. The platform’s ability to dynamically generate pages and streamline information updates has been particularly appreciated by businesses and consultants utilizing Wix. However, some users have expressed a desire for more diverse integration options and features tailored specifically for technology companies, such as the ability to import CAD drawings directly into the website. Despite these minor drawbacks, Wix’s technology and integration functionalities have proven to be valuable assets for users looking to establish a professional online presence and effectively showcase their technological innovations. (Source Reviews: 1, 2, 3, 4, 5)

“Wix provides a complete platform with a short learning curve. As a technology professional, I don’t have time to resolve website problems.”Engineer in Professional Services, Environmental Services, 1-10 employees

“Wix is very effective in allowing small technology companies like mine to describe what we do and how we do it. As a result, it meets a basic need, and the resulting product is professional and fairly complete.”Engineer in Professional Services, Environmental Services, 1-10 employees

“Wix appears to have been designed for retail businesses, given the presence of a shopping cart. An alternative format for technology companies would be welcomed.”Engineer in Professional Services, Environmental Services, 1-10 employees

User Experience and Navigation

Users consistently praise Wix for its intuitive user experience and easy navigation features. The majority of reviewers highlight the simplicity and user-friendliness of Wix’s platform, making it accessible for both beginners and advanced users. Many users appreciate the clean and organized interface that streamlines the website building process. However, some reviewers have noted minor issues with the drag-and-drop functionality, suggesting room for improvement in enhancing the overall navigation experience. Despite this, the general sentiment leans towards positive feedback regarding Wix’s user experience and navigation capabilities. (Source Reviews: 1, 2, 3, 4, 5)

“Wix is a lot easier to navigate than other web-building sites. Oftentimes it’s like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.”Employee in Marketing, Computer & Network Security, 51-200 employees

“The site is easy to navigate once it is built, cutting down on time.”Contributor in Other, Writing & Editing, 1-10 employees

“There are so many options that a beginner could get easily confused.”Contributor in Other, Writing & Editing, 1-10 employees

Small Business Solutions

Users commonly find that Wix’s small business solutions cater well to entrepreneurs and business owners. Reviewers appreciate the user-friendly interface that allows even those with no website creation experience to easily build and maintain a professional-looking site. However, some users caution that Wix may not be the best option for businesses lacking a tech-savvy designer, as the templates can be easily compromised visually. Despite this, the consensus leans towards Wix being a beneficial tool for small businesses looking to establish an online presence without the need for extensive coding knowledge. (Source Reviews: 1, 2, 3, 4, 5, 6)

“Wix is well suited for business owners who are in the j-curve of the start-up phase who do not yet have the capital to pay for a third party marketing company to create a premium website. The platform is extremely user-friendly, even for people with no experience creating websites and allows the website to grow and change alongside the business.”Executive in Corporate, Facilities Services, 1-10 employees

“Wix is great for businesses who have a tech-savvy designer or for business owners who want max control—they want to ‘play’ at being the designer. It’s not a good solution for businesses who don’t have an internal or freelance designer. The templates are easy to ruin visually in a very short amount of time, so it’s all around not a great option for anyone who needs that ‘high quality’ vibe.”Engineer in Other, Design, 1-10 employees

“Anyone who wants a beautiful gateway to content, I recommend this site. You don’t have to author content here necessarily, you can just link photos, videos, documents, or products. I see small businesses benefiting most from Wix. All a small business would need is a product page, FAQ page, Contact page. I have also found it helpful as a learning resource for my university students.”Technician in Other, E-Learning, 1001-5000 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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