How customer voice
drives business

AdRoll and Marketing Solutions by Criteo are both ad serving and retargeting platforms designed to help marketing teams create and deploy advertisement campaigns.  Both AdRoll and Marketing Solutions by Criteo are most popular with smaller and mid-sized businesses, but Marketing Solutions by Criteo sees more use by large enterprises. Features AdRoll and Marketing Solutions by Criteo both offer essential marketing features such as campaign creation, but they also have a few unique features that set them apart from each other. AdRoll is built on Google’s platform, meaning it integrates with Google for easy pixel implementation. Additionally, AdRoll provides many advertising templates, along with an integration with Yotpo, an ecommerce platform that helps create advertisements that contain user ratings and reviews. Lastly, AdRoll provides basic reporting on advertisement performance across search and your website. Marketing Solutions by Criteo has their own proprietary pixel, which makes it easy to customize the advertising experience on your website.  Additionally, Marketing Solutions by Criteo includes tools to target users at specific places in the sales funnel, so businesses can target users in various stages of the buyer’s journey. Limitations AdRoll and Marketing Solutions by Criteo both help organizations manage ad campaigns, but they each also […]

Criteo Dynamic Retargeting and Google Ads are both tools designed to help businesses manage advertising campaigns and ensure marketing material reaches the right buyers. Criteo Dynamic Retargeting is an ad serving and retargeting program designed to help businesses get ads to the right buyers, at specific points in their buyers journey.  Google Ads is a Search Engine Marketing tool designed to help buyers have their ads listed on relevant searches and Google Partner websites. Criteo Dynamic Retargeting is most popular with small and mid-sized businesses, while Google Ads is used by businesses of all sizes. Features Criteo Dynamic Retargeting and Google Ads both help businesses get their advertisements to the right people, but they also have some standout features that set them apart from each other. Criteo Dynamic Retargeting provides a custom pixel code that allows users to customize the way their advertisements appear on their websites.  Additionally, Criteo Dynamic Retargeting includes templates to help users create dynamic advertisements quickly.  Lastly, reporting features are included in Criteo Dynamic Retargeting so businesses can gauge how their advertisements are performing.  Criteo Dynamic Retargeting is ideal for businesses that need a tool for creating ads and placing them in specific places on a […]

Basis DSP and Criteo Dynamic Retargeting are both ad serving and retargeting platforms designed to help marketing teams create and deploy advertisement campaigns.  Criteo Dynamic Retargeting is most popular with smaller and mid-sized businesses, while Basis DSP is most popular with small businesses, perhaps due to its flexible pricing options.  It is with noting that it is possible to use both software options, Criteo Dynamic Retargeting provides advertisement creation features and can integrate with DSP’s for advertisement placement.. Features Basis DSP and Criteo Dynamic Retargeting both offer essential marketing features such as campaign creation, but they also have a few unique features that set them apart from each other. Basis DSP provides a simple to use interface for advertisement placement and A/B testing that helps users create the best advertisements for their buyers.  Additionally, Basis DSP provides detailed analytics and reporting that businesses can use to determine the success of their advertisements. Lastly, Basis DSP includes integrations with sales and marketing software such as CRMs so that businesses can pull all their data into one place. Criteo Dynamic Retargeting provides their own proprietary pixel, which makes it easy to customize the advertising experience on your website.  Additionally, Criteo Dynamic Retargeting […]

Fivetran and Matillion are both tools designed to extract and transform business data.  Fivetran is a Data Replication tool that replicates business data from applications and databases and stores them in a single data warehouse, it is most popular with mid-sized businesses with many data sources to replicate. Matillion is a data integration tool that helps businesses to aggregate data from different sources for querying and analysis.  Matillion is most popular with mid-sized businesses. Features Fivetran and Matillion both pull in data from many business sources, but they also have a few standout features that set them apart from each other.  Fivetran can pull in data directly from many SaaS applications right out of the box, making it a strong choice for organizations looking for a plug and play tool to handle SaaS data. Additionally, Fivetran helps organizations meet regulatory compliance standards for both GDPR and HIPAA.  Lastly, customers are able to add new data sources to Fivetran, making it easy to add customer data to a businesses data warehouse. Matillion provides a simple to use interface that won’t require significant training for new users.  For businesses that do need a little more training, however, Matillion provides both thorough documentation […]

Pure Storage Flashblade and Pure Storage FlashArray are both storage solutions used by businesses to allow for affordable, scalable storage for business data.  Pure Storage FlashBlade is an Object Storage software built to store files and objects in a blade architecture that can be accessed by servers.  Pure Storage FlashArray is an Enterprise Flash Array Solution that compresses files to store for access from servers.  PureStorage FlashArray is most popular with mid-sized businesses, while Pure Storage FlashBlade is most popular with larger enterprises. Features Pure Storage FlashBlade and Pure Storage FlashArray are both all flash storage solutions, but they have some unique features that set them apart from each other.  Pure Storage FlashBlade provides support for large amounts of data storage and analysis, which makes it a popular choice for larger enterprises.  Additionally, implementation and management of Pure Storage FlashBlade is simple, allowing new users to get their storage set up easily, with dashboards to provide information about their storage solution.  Additionally, storage backups are simple to set up, and data restoration is efficient. Pure Storage FlashArray includes data compression and deduplication, allowing Pure Storage arrays to hold larger amounts of data then one would normally expect in a single […]

On24 and Zoom both allow businesses to create web conferences that can support a large number of participants with audio and video.  On24 is a webinar software designed to support businesses presentations for large groups of people.  Zoom is a web and video conferencing tool designed to help businesses host internal and external meetings, as well as larger conferences.  Zoom is popular with businesses of all sizes, while On24 is most popular with mid-sized and large enterprises. Zoom may be more popular with smaller businesses due to the availability of a free pricing package. Features On24 and Zoom both provide essential video conferencing tools, but they also have some unique features that set them apart from each other. On24 includes html5 support that allows users to participate in conferences without downloading an application. This is great for webinars as users who only wish to attend one webinar will not need to commit to downloading an application for a single conference. Additionally, On24 includes analytics tools businesses can use to see how many viewers their webinars had, as well as statistics like what percentage of users stay for the whole conference. Zoom offers high quality audio and video for small internal […]

HubSpot is an inbound marketing, sales, and customer success platform with marketing automation capabilities at its core. SharpSpring is a sales and marketing platform and offers an agency-specific solution. Both products have a free, built-in CRM and are preferred by small and midsize businesses on TrustRadius.  Features Both platforms offer core marketing automation capabilities such as email marketing and campaign management, landing page creation, lead management, lead scoring, and reporting and analytics. Each solution has a few unique features as well.  HubSpot is an all-in-one solution for marketing, sales, and customer service. Users note that the HubSpot user interface is easy to use and intuitive. Businesses can host their website on HubSpot’s CMS hub and have access to unique features like:  SEO optimization landing page A/B testing  HubSpot Academy live chat  chatbots  On the other hand, SharpSpring offers features that are crucial for marketing agencies. These include a month-to-month contract (instead of annual), a dedicated agency support manager, a re-brandable platform, single-sign-on (SSO), and a client account management dashboard.  Limitations While both vendors offer a robust marketing automation platform, each product has a few limitations to be aware of:  When compared with SharpSpring, one limitation of HubSpot is its pricing […]

EZ Texting and Hustle are both mobile messaging platforms that help organizations connect with contacts via SMS. Companies can send promotional messages or announcements at scale, as well as have personalized conversations with individuals.  Features  Both platforms help companies streamline communications with customers or subscribers, and offer features like text message templates and the ability to personalize messages. However, each product has a few unique features.  EZ Texting allows users to set up text messaging drip campaigns, send and receive text messages to a landline number, send picture messages, and set up text forwarding services. Customers on TrustRadius note that it’s easy to import and export contact lists within EZ Texting, and that the platform is overall very user-friendly.  Hustle offers features like goal setting for text message campaigns, audience segmentation, and tiered user access for organizations with different teams using the application. Hustle users on TrustRadius appreciate the message notifications and the ability to send personalized SMS messages at scale.  Limitations One difference between the two platforms is that EZ Texting tends to focus on serving small to midsize businesses, while Hustle focuses more on nonprofit, higher education, and political advocacy organizations. Keep this in mind as you evaluate […]

Salesloft is a sales engagement platform designed to automate and streamline the process of reaching out to prospects to accelerate the sales cycle. Yesware is a sales email tracking tool that also helps streamline the sales outreach process. While both products help accelerate the sales cycle, Yesware is primarily focused on executing, tracking, and reporting for sales emails. Salesloft has a broader range of features.  Features Both products aim to help sales teams work more effectively and efficiently. They provide sales reps with sales email templates, campaigns, tracking, and reporting. However, each has a few standout features as well.  Salesloft is primarily used by SDR/BDR teams to set up and execute communication cadences and track outreach activities. Salesloft customers on TrustRadius value the ability to create multi-step cadences and the CRM integrations it offers, especially integration with Salesforce.  Yesware has especially strong email tracking and notification features. Users can see details like when an email was opened, by who, what device they were using, and the number of times an email was opened. Users also rely heavily on the pre-built and customizable email templates Yesware offers.  Limitations Though these tools help sales teams gain insights into how their prospect and […]

SmartRecruiters and iCIMS Talent Acquisition Suite are both applicant tracking and talent acquisition systems. Both products focus on larger organizations with large-scale hiring, but they have different target segments and use cases.  SmartRecruiters is more accessible to a wider range of company sizes, to the point of offering a free version to very small businesses, with flexibility for growing companies. In contrast, iCIMS focuses on large and very large enterprises that hire across multiple locations.  Features SmartRecruiters and iCIMS offer strong features designed to serve their target customer bases.  iCIMS provides a range of capabilities designed to be highly scalable. For instance, the platform integrates excellently with the rest of the enterprise’s HR software stack, such as onboarding software. Additionally, users praise iCIMS for its candidate management features that can help recruiters manage candidate pools at scale.  SmartRecruiters is more focused on tools for large and growing businesses to expand their companies. Its collaboration features stand out to reviewers, allowing multiple internal stakeholders to engage in the recruiting process as necessary. SmartRecruiter’s user interface is also accessible and easy to use across experience levels, including smaller organizations.  Limitations Despite strong capabilities, there are also some limitations to iCIMS and SmartRecruiters. […]

Jobvite and SmartRecruiters are both applicant tracking systems and talent acquisition platforms. They have users across business sizes but specialize in distinct company size segments.  Jobvite is more targeted toward the “midmarket”, or midsize and large companies. It emphasizes robust customizability and analytics. In contrast, SmartRecruiters is more focused on enterprise recruiting, with an easy to use interface and add-on capabilities designed for scalability.  Features Both Jobvite and SmartRecruiters have robust strengths tailored to their customer bases.  Jobvite focuses on its customizable workflows and analytics to streamline recruiting processes. Reviewers highlight how the flexible workflows and processes enable a higher level of recruiter collaboration that is tailored to each company’s processes. Jobvite’s analytics and reporting also give recruiters additional visibility into their recruiting processes.  SmartRecruiters is also recognized for its collaborative capabilities. It also places significant emphasis on its scalability and support for high-growth companies. With this audience in mind, SmartRecruiters offers an easy to use interface designed for templatization and scalability.  Limitations While Jobvite and SmartRecruiters both have strong features, there are also some limitations worth considering. Jobvite is primarily criticized for its user management and orientation around applications. The user management capabilities are limited, as administrators lack control […]

Sage Intacct and Microsoft Dynamics 365 Business Central (formerly Dynamics NAV) are both ERP platforms with varying degrees of core accounting capabilities. Both are frequently used by large businesses and enterprises, but cater to slightly different business sizes and use cases. Sage Intacct is more midsize and large business-focused, and the software places greater emphasis on its accounting capabilities and scalability for growing businesses. In contrast, Dynamics 365 is scaled more for enterprise use, with an ERP-first mindset that also has strong accounting features.   Features Sage Intacct and Microsoft Dynamics 365 Business Central both have strong capabilities tailored to their respective audiences.  Sage Intacct is designed to provide growing businesses with the customizability to scale up as needed. Reviewers frequently highlight the ability to customize their deployments, data models, and reporting. It also has excellent core accounting capabilities, with additional build-in features like timekeeping that create additional efficiencies.  In contrast, Microsoft Dynamics 365 stands out for its reporting and wide range of ERP capabilities. Microsoft’s flexible reporting capabilities allow users to drill down into the data as needed, granting enterprises enhanced visibility. The platform’s extensive features are enhanced by its robust integrations and add-ons that allow companies to build out […]

AutoCAD and DraftSight are both extremely popular Computer Aided Design (CAD) programs. They both lead the category in ratings and reviews, both having over 250 each. Compared to most SaaS platforms, CAD software has been around for several decades. And while CAD software is most commonly used for engineering and architectural purposes, it has a growing variety of applications. AutoCAD is a CAD product from Autodesk, a major software company specializing in design tools for various industries. On TrustRadius, most of its users are from mid-sized construction companies. This is in contrast to DraftSight which represents mostly small businesses and/or engineering firms. Features In addition to running as desktop software, AutoCAD also has a mobile and web-based version for both Mac and Windows OS. Its major selling points are its pre-built architecture, electrical, and mechanical toolsets. AutoCAD’s key features set support 2D drafting, drawing, and annotation; 3D modeling and visualization; online collaboration; and issue tracking. AutoCAD allows users to access their drawing history, compare Xrefs, and remove and edit multiple objects at once as well. Draftsight has 5 different tiers of pricing: Standard, Professional, Premium, Enterprise Plus. The key difference between the different tiers is whether or not they support […]

Sigma and Tableau Desktop are both software businesses can use to gain insight into large amounts of data and create informative, interactive data visualizations. Sigma is a data discovery and visualization platform designed to help businesses create visualizations without writing any code.  Tableau Desktop is a Business Intelligence tool built to help businesses gain useful insights from business data.  Sigma is more popular with mid-sized business, while Tableau Desktop is most popular with large enterprises, likely due to its support for big data analysis. Features Sigma and Tableau Desktop both include features for creating data visualizations, but they also have some unique features that set them apart from each other.  Sigma is designed to handle cloud analytics and reporting quickly and efficiently.  Using Sigma, businesses can model data and create visualizations without waiting in reporting queues.  Additionally, Sigma utilizes a spreadsheet style interface so new users that aren’t familiar with data visualization tools can easily learn to create models and visualizations.  Tableau Desktop helps experienced users quickly create complex and interactive visualizations, including a variety of visualization templates that can be used out of the box.  Tableau Desktop also makes it easy to connect multiple data sources with analysis.  Lastly, […]

Medallia and SurveyMonkey are both software designed to engage with customers and gauge their thoughts through surveys.  Medallia is a customer experience management software that provides survey features, as well as in app feedback and review features.  SurveyMonkey is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys. Features Medallia and SurveyMonkey both offer survey creation capabilities, but they also have a few standout features that set them apart from each other Medallia provides form and survey generation in addition to review and reputation management.  Medallia collects data about customer experience and also provides analytics features so the businesses can see what is impacting customer loyalty.  Medallia offers a complete platform for monitoring customer experience with both individual products and brands as a whole. SurveyMonkey is a dedicated survey platform that businesses use to gain specific, actionable insights on both customers and employees. SurveyMonkey provides automated responsive design with a simple drag-and-drop survey editor so surveys will look great on all devices. For quick survey creation, SurveyMonkey has a wider variety of survey templates that can be used out of the box or customized. Limitations Medallia and SurveyMonkey can both be […]

Medallia and Qualtrics are both software designed to engage with customers and gauge their thoughts through surveys.  Medallia is a customer experience management software that provides survey features, as well as in app feedback and review features.  Qualtrics is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys. Features Medallia and Qualtrics both offer survey creation capabilities, but they also have a few standout features that set them apart from each other.  Medallia provides form and survey generation, but it also offers review and reputation management.  In addition to collecting data about customer experience, Medallia also provides analytics features so the businesses can see what is impacting customer loyalty.  Medallia offers a complete platform for monitoring customer experience with both individual products and brands as a whole. Qualtrics is a dedicated survey platform that businesses use to gain specific, actionable insights on both customers and employees.  Qualtrics provides a simple to use interface that allows staff to create surveys from scratch or from templates, and easily push the survey out to a contact list with a single click. Additionally, Qualtrics provides detailed analytics that helps businesses determine what groups are answering […]

Barracuda Phishline and KnowBe4 Security Awareness Training are both security awareness training software designed to train and test users on defending against social engineering attacks such as phishing. Both software options are most popular with larger enterprises, likely because as staff sizes increase, it becomes more difficult to train staff without a dedicated tool.   Features Barracuda Phisline and KnowBe4 Security Awareness Training both provide user training for social engineering attacks, but they also have a few standout features that set them apart from each other.  Barracuda Phishline offers detailed reporting on what parts of a business are the most vulnerable.  Additionally, Barracuda Phishline includes total email protection to help users identify suspicious emails as they are learning.  Lastly, Barracuda Phishline includes gamification features to keep users engaged in their learning. KnowBe4 Security Awareness Training provides robust features for testing and training team members.  Businesses are able to create test social engineering attacks from KnowBe4 Security Awareness Training’s  library of over 2,000 templates based on real social engineering messages. Social Engineering tests can also be automated using KnowBe4 Security Awareness Training’s artificial intelligence tools, which can push social engineering tests out through email, text, or voicemail. Limitations Barracuda Phishline and KnowBe4 […]

Cofense PhishMe and KnowBe4 Security Awareness Training are both security awareness training software designed to train and test users on defending against social engineering attacks such as phishing. Both software options are most popular with larger enterprises, likely because as staff sizes increase, it becomes more difficult to train staff without a dedicated tool.   Features Cofense PhishMe and KnowBe4 Security Awareness Training both provide essential features like phishing user training, they have a few standout features that set them apart from each other.  Cofense PhishMe boasts a powerful phishing reporting tool that allows users to report emails with a single click so that they can be assessed.  When suspicious emails are reported, they go through Cofense Triage, which analyzes emails and clusters threats together before sending them to your security team.  Additionally, Cofense PhishMe offers a simple to use user interface that users will be able to pick up on quickly with minimal training. KnowBe4 Security Awareness Training provides over 2,000 phishing templates, allowing businesses to safely test their staff’s vulnerability to social engineering attacks and report on the results. Social Engineering tests can also be automated using KnowBe4 Security Awareness Training’s artificial intelligence tools, which can push social engineering […]

Firebase Crashlytics and New Relic are both software designed to monitor applications to provide businesses with insights on user behavior and performance.  Firebase Crashlytics is a mobile analytics tool built to analyze the performance of iOS and Android applications.  New Relic is an Application Performance Monitoring tool that analyzes applications of all kinds. Both application monitoring solutions are popular with businesses of all sizes. Features Firebase Crashlytics and New Relic both provide essential application monitoring features like user behavior analysis, but they also have some standout features that set them apart from each other. Firebase Crashlytics is a lightweight program that specializes in identifying crashes so developers can fix issues as they arise.  In addition to identifying causes of crashes, Firebase Crashalytics can also help businesses identify the most important issues to fix by grouping together similar crash causes and identifying what devices they occur on. For businesses looking for a cheap, fast solution for identifying crashes, Firebase Crashlytics is a great choice. New Relic is an all in one web and mobile application monitoring solution.  Businesses can use New Relic to see how users are interacting with their applications and how the application performs. New Relic also provides detailed […]

PostgreSQL vs Microsoft SQL Server are both relational databases designed to help businesses store data in a structured manner for querying.  PostgreSQL is an open-source database software, meaning businesses can access its source code for free. Microsoft SQL Server is a relational database software that is most popular with mid-sized and large enterprises.  PostgreSQL is used by businesses of all sizes, though it is more popular with smaller businesses due to its open-source nature.  Features PostgreSQL and Microsoft SQL Server both include essential relational database features such as data recovery, but they also have a few standout features that set them apart from each other. PostgreSQL supports a wide variety of operating systems including Windows, Linux, OS X, and Unix.  Additionally, PostgreSQL is a highly customizable relational database as its open source nature allows skilled development teams to contribute to the code on their own.  Since PostgreSQL is open source, it is also supported by many community developers, so bugs are fixed quickly. Microsoft SQL Server provides excellent features for Windows ecosystems such as support for C# and Visual Basic.  Additionally, Microsoft SQL Server allows for the automated updating of views as tables change, so users can quickly see the […]