How customer voice
drives business

Both Gainsight and Salesforce are cloud-based platforms that provide companies with a place to store and track contact information. However, Salesforce is primarily a customer relationship management (CRM) solution, while Gainsight is a customer success platform.  These two products can be used together to help organize and gain deeper insights from customer data. In fact, Gainsight has a native integration with Salesforce Connector, so it can be used from within the Salesforce platform.  Features These software products are both able to store and track customer information, though Gainsight is often used to aggregate together customer data from multiple sources.  As a CRM solution, Salesforce includes features like contact and opportunity management, lead scoring and qualification, sales forecasting, and access to Einstein Analytics. Salesforce also has advanced workflow automation and customization capabilities. These features can be found within the Salesforce Sales Cloud.  Gainsight, on the other hand, has features that are more focused on measuring customer engagement, improving account retention, and prevent customer churn. These capabilities include customer health scoring, customer engagement dashboards, churn risk prediction, customer journey mapping, activity alerts, and email and in-app Net Promoter Surveys (NPS).  Limitations  If you are deciding between investing in Salesforce or Gainsight, first […]

Conversica and Drift are both AI virtual sales assistant software designed to help salespeople automate processes such as lead qualification and meeting scheduling. Drift and Conversica are both most popular with small to mid-sized businesses, who can leverage sales automation to lessen the workload of their sales team.  Conversica is the more popular of the two with larger enterprises, perhaps due to its lead generation features. Features Conversica and Drift both include essential AI virtual sales assistant software features such as sales process automation, but they also have a few standout features that set them apart from each other. Conversica automatically follows up with leads that don’t quite meet the metrics for them to be reached out to by your sales team. This allows businesses to stop potentially interested clients from slipping through the cracks. Conversica can also be easily customized and can use machine learning to better understand the kinds of leads a business is looking for.  In addition to generating leads, Conversica can also be used to drive attendance to events such as webinars or conferences. Drift is a chatbot software that can ask users questions on your site to determine why they are visiting and if they […]

Veeam Backup for Microsoft Office 365 and Druva inSync are both Data Backup Solutions built to archive and restore business data. Veeam Backup for Microsoft Office 365 is designed to preserve data in Microsoft Office applications and is marketed as data loss prevention software. It is most popular with mid-sized businesses, though it is also used by small and mid-sized businesses due to the popularity of Microsoft Office Software. Druva inSync is most popular with mid-sized to large enterprises, and is marketed as an end point security solution.  Features Veeam Backup for Microsoft Office 365 and Druva inSync both allow users to secure their data, but since Druva inSync is an endpoint backup solution and Veeam Backup for Microsoft Office 365 is a data loss prevention solution there are some differences that set them apart. Veeam Backup for Microsoft Office 365 integrates seamlessly with Microsoft software, allowing users to store data to local storage or to the cloud. Additionally, Veeam Backup for Microsoft Office 365 provides a simple to use interface that users will not need much training to master.  Businesses using Microsoft Office software will have no trouble protecting their data from accidental loss or external threats. Druva inSync […]

Pluralsight and Udemy for Business are both elearning content providers that allow businesses to provide courses and educational opportunities for their employees.  Pluralsight is used by businesses of all sizes and focuses on technical skills such as programming. Udemy is also popular with businesses of various sizes, but provides a wide variety of courses such as design and photography in addition to covering technical skills. Features Pluralsight and Udemy for Business provide accessible platforms for online learning, but they also have some standout features that set them apart from each other. Pluralsight offers focused learning paths where users can go from beginner to expert in specific skills by following a curated list of courses.  Learning Paths provided by Pluralsight go in depth on subjects, allowing users to achieve more than general knowledge.  Additionally, Pluralsight offers a consistent course quality, so users can be sure that each course will have high quality presentation and a qualified instructor. Udemy for Business provides a wide range of courses.  For businesses looking for courses that cover many different subjects, Udemy has a huge library of courses to offer.  Additionally, Udemy for Business allows businesses to purchase courses individually, so if only a few specific […]

Veeam Backup for Microsoft Office 365 and Rubrik are both Data Backup Solutions built to archive and restore business data. Veeam Backup for Microsoft Office 365 is designed to preserve data in Microsoft Office applications and is marketed as data loss prevention software. It is most popular with mid-sized businesses, though it is also used by small and mid-sized businesses due to the popularity of Microsoft Office Software. Rubrik is most popular with mid-sized to large enterprises, and is marketed as a data center backup solution. Features Veeam Backup for Microsoft Office 365 and Rubrik aboth provide data protection features, but since Veeam Backup for Microsoft Office 365 is a data loss prevention software and Rubrik is a data center backup solution, there are some differences that set them apart from each other. Veeam Backup for Microsoft Office 365 is specialized for protecting data created in Microsoft applications.  For businesses looking to secure Microsoft Office data and prevent data loss, Veeam Backup for Microsoft Office 365 is extremely efficient.  Additionally, Veeam Backup for Microsoft Office 365 offers a simple to use, streamlined user interface.  Most users will not need significant training to start using Veeam Backup for Microsoft Office 365 […]

Both Gainsight and Totango are customer success platforms that help businesses proactively monitor and view overall customer account health. Totango is preferred by small businesses more than Gainsight, while Gainsight has a larger number of enterprise reviewers than Totango on TrustRadius. One potential reason Totango attracts more small businesses is that it offers a free ‘Community’ version of its platform. In contrast, Gainsight does not offer a free version of its suite of capabilities.  Features Each software product includes core customer success features like customer health scores, account profiles, reporting, and account segmentation. Based on feedback from end-users, each platform performs well in a few key areas.  Totango customers frequently mention automated task management and the ability to track customer usage of their product as key strengths of the platform. Easy to set up email campaigns and the ability to see detailed segmented reports of overall account health are two additional differentiators for Totango.  For Salesforce users, one of the biggest benefits of using Gainsight is the ability to access the platform directly from their CRM. However, users without CRM-access can also now use Gainsight by logging in directly from the Gainsight NXT platform. Gainsight customers also value its helpful […]

Bing Webmaster and Google Search Console are both SEO software designed to help businesses analyze the performance of their websites on Google and Bing.  Both software options are used by businesses of all sizes, as search engine optimization is important to all businesses.  It is worth noting that businesses that want to improve performance on Google and Bing can use both Bing Webmaster and Google Search Console.  Features and Limitations Bing Webmaster and Google Search Console both help users track and improve search performance.  The biggest difference between the two is that Bing Webmaster helps businesses improve their performance with Bing’s search engine, while Google Search Console helps users improve their performance on Google’s search engine.  Google Search Console is used more often than Bing Webmaster because Google’s search engine is more popular than Bing’s, but businesses can use both SEO software options to maximize performance on both search engines. Bing Webmaster may also be more popular in specific industries that see more traffic on Bing. Though they work for different search engines, both Bing Webmaster and Google Search Console offer very similar functionalities.  Users can leverage either software to find any web crawler errors, see search terms viewers use […]

PyCharm and Spyder are both Integrated Development Environments (IDE) designed to facilitate the programming process.  PyCharm specialized in the Python programming language and is popular with mid-sized and large enterprises, due to its robust feature set and premium pricing.  In contrast, Spyder supports multiple programming languages and is used by businesses of all sizes, perhaps because it is open source and available for free.  Features Both PyCharm and Spyder include essential IDE features including debugging tools and code editors, but they also have a few unique features that set them apart from each other. PyCharm was built with the Python programming language in mind, though it also has support for some other languages, including JavaScript, HTML, and CSS.  Additionally, PyCharm users enjoy a library of code snippets and templates that can speed up the programming process.  Lastly, PyCharm allows for high levels of customization for how it handles things like syntax highlighting and code completion. Spyder offers robust debugging tools that allow users to quickly edit variables and breakpoint conditions to speed up the debugging process.  Additionally, Spyder provides a global variable explorer that allows users to easily assess and edit the state of each variable in their code.  Spyder […]

Monday.com can Trello are both project management tools designed to help businesses track project progress and evaluate objectives. Monday.com is most popular with small to mid-sized businesses due to its ease of organization and affordable pricing. Trello is used by businesses of all sizes due to its ease of use and free to use option. Features Monday.com and Trello both include essential project management features such as workflow management, but they also have a few features that set them apart from each other. Monday.com provides customizable templates that allow users to track anything from employee paid time off to A/B testing. Though these templates are highly customizable, most users will be able to find an option that meets most of their needs in the library of template options Monday.com provides. Additionally, Monday.com users can easily generate charts and reports based on project process. Trello offers a simple to use user interface that will require minimal training for non-administrator users. Additionally, Trello allows users to automate processes for individual project boards, saving time for administrators, and reducing user error. Lastly, Trello provides users with a mobile application that includes all the functionalities provided by the desktop application. Limitations Manday.com and Trello […]

Apache OpenOffice and Microsoft Office 365 are both office suites software that include features like document creation and presentation creation.  Apache OpenOffice is an open source software that is most popular with small businesses, likely because it is highly customizable and available for free.  Microsoft Office 365 is popular with businesses of all sizes due to its versatility and wide variety of integrations.  Features Apache OpenOffice and Microsoft Office 365 both include essential office suites features such as spreadsheet creation, but they also have a few standout features that set them apart from each other. Apache OpenOffice is an open source software that includes a wide variety of features including a picture gallery and diagramming tools that can be implemented easily.  Additionally, Apache OpenOffice can handle most document filetypes.  Lastly, Apache OpenOffice is lightweight and not demanding of technical resources.  The low demands of Apache OpenOffice allow it to run quickly and smoothly even on weaker machines. Microsoft Office 365 provides cloud storage and sharing features, so users can access their documents on any device and easily share them with others.  Additionally, Microsoft Office 365 provides online versions of most of their office software, allowing users to use office software […]

Veeam Backup for Microsoft Office 365 and Commvault Complete Backup and Recovery are both Data Backup Solutions built to archive and restore business data. Veeam Backup for Microsoft Office 365 is designed to preserve data in Microsoft Office applications. It is most popular with mid-sized businesses, though it is also used by small and mid-sized businesses due to the popularity of Microsoft Office Software. Commvault Complete Backup and Recovery is most popular with large enterprises, though it is also used by mid-sized businesses as it is well equipped to handle complex technology environments. Features Veeam Backup for Microsoft Office 365 and Commvault Complete Backup and Recovery both provide data backup and recovery, but they also have a few unique features that set them apart from each other. Veeam Backup for Microsoft Office 365 is built specifically to work with Microsoft Office software and can be used to prevent accidental data loss and protect data from security threats. Additionally, Veeam Backup for Microsoft Office 365 provides an easy to use interface for non-technical users. Veeam also offers a more general data backup solution in Veeam Backup and Replication.  Commvault Complete Backup and Recovery supports a wide variety of physical and virtual […]

Commvault Complete Backup and Recovery and Veritas NetBackup are both Data Center Backup Solutions designed to archive and restore business data. Veritas NetBackup is used by many large enterprises due to its scalability. In contrast, Commvault Complete Backup and Recovery is popular with mid-sized to large businesses.  This may be because Commvault Complete Backup and Recovery is designed to handle large, complex data infrastructure, even if it lacks the scalability Veritas offers. Features Commvault Complete Backup and Recovery and Veritas NetBackup both include essential data center backup features such as virtual machine snapshotting, but they each have some unique features that set them apart from each other. Commvault Complete Backup and Recovery includes endpoint protection in addition to virtual machine snapshotting and recovery.  The addition of endpoint protection makes Commvault Complete Backup and Recovery a good choice for businesses looking for a data protection tool that covers a wider range of security needs.  Additionally, Commvault Complete Backup and Recovery offers a wide variety of integrations that fits into most IT infrastructures. Veritas Netbackup is able to deploy rapidly, allowing businesses to very quickly implement containerized data protection.  Quick deployment could be important to businesses that do multiple backups a day […]

Commvault Complete Backup and Recovery and Veritas NetBackup are both Data Center Backup Solutions designed to archive and restore business data. Veritas NetBackup is used by many large enterprises due to its scalability. In contrast, Commvault Complete Backup and Recovery is popular with mid-sized to large businesses.  This may be because Commvault Complete Backup and Recovery is designed to handle large, complex data infrastructure, even if it lacks the scalability Veritas offers. Features Commvault Complete Backup and Recovery and Veritas NetBackup both include essential data center backup features such as virtual machine snapshotting, but they each have some unique features that set them apart from each other. Commvault Complete Backup and Recovery includes endpoint protection in addition to virtual machine snapshotting and recovery.  The addition of endpoint protection makes Commvault Complete Backup and Recovery a good choice for businesses looking for a data protection tool that covers a wider range of security needs.  Additionally, Commvault Complete Backup and Recovery offers a wide variety of integrations that fits into most IT infrastructures. Veritas Netbackup is able to deploy rapidly, allowing businesses to very quickly implement containerized data protection.  Quick deployment could be important to businesses that do multiple backups a day […]

Adobe Photoshop and Canva are both graphic editing software. Adobe Photoshop is the market incumbent, while Canva is a new, more niche offering. Both products are rare among enterprises, but Canva is more concentrated in the small business market due to its robust free package and focus on user-accessibility.  Adobe Photoshop is positioned as the legacy market incumbent, with advanced features for a range of more intensive editing uses. Canva specializes as an online entry-level editing software particularly well suited for social posts and graphics.  Features Both Adobe Photoshop and Canva offer basic graphic editing features, including graphic creation and editing existing content. However, they each provide features tailored to their specializations.  Adobe Photoshop has invested more heavily in powerful and advanced editing capabilities. This allows Photoshop to provide deeper functionality for most editing and graphic design needs. The range and depth of its capabilities makes Photoshop ideal for frequent or power users. Broadly speaking, Photoshop has set the baseline on which editing software is compared to.  In contrast, Canva differentiates by being more accessible for more casual or inexperienced users. Canva provides a free version that is fairly sufficient for many basic tasks, and includes a range of prebuilt […]

Google Forms and SurveyMonkey are both entry level survey tools. They offer a mix of free functionality and paid capabilities, and are used across company sizes. Google Forms is applicable to a broader range of uses, while SurveyMonkey is more specialized. Google Forms can be used for building registration forms, quizzes, and assessments in addition to surveys. In contrast, SurveyMonkey is tailored to more in-depth survey design, distribution, and analysis.  Features Google Forms and SurveyMonkey both have strong features tailored for their use cases.  Google Forms’s free version is very accessible for casual or entry-level users at small volumes. For instance, it is well suited for educational or student-driven academic uses. For businesses, Forms is bundled with the rest of the G Suite. This packaging makes Forms an easy default tool for organizations that have adopted the Google environment. It also includes prebuilt templates for common use cases, which makes the tool more accessible for casual users.  In contrast, SurveyMonkey stands out for its more in-depth survey capabilities. In particular, users point to its excellent branding and personalization options. These features enable a more professional survey experience. It also offers a wide range of prebuilt question options and the ability […]

Commvault Complete Backup and Recovery and Veritas Backup Exec are both Data Center Backup Solutions designed to archive and restore business data. Veritas Backup Exec used by many large enterprises due to its scalability. In contrast Commvault Complete Backup and Recovery is popular with mid-sized to large businesses. This may be because Commvault Complete Backup and Recovery is designed to handle large, complex data infrastructure. Features Commvault Complete Backup and Recovery and Veritas Backup Exec both include essential data backup features such as disaster recovery, but they also have a few standout features that set them apart from each other. Commvault Complete Backup and Recovery provides endpoint protection features in addition to virtual machine backup. The endpoint protection provided by Commvault Complete Backup and Recovery makes it an ideal choice for organizations looking for an all in one solution. Commvault Complete Backup and Recovery also offers a variety of integrations that allow it to fit well into existing IT infrastructures. Veritas Backup Exec is a highly scalable data center backup solution that makes it a good choice for growing businesses that don’t want to have to change to a different solution as they grow. Additionally, Veritas backup Exec is well […]

Veeam Backup and Replication and Commvault Complete Backup and Recovery are both Data Center Backup Solutions built to archive and restore business data. Veeam Backup and Replication is most popular with mid-sized businesses, though it is also used by small and large enterprises due to its flexible pricing packages. Commvault Complete Backup and Recovery is most popular with large enterprises, though it is also used by mid-sized businesses as it is well equipped to handle complex technology environments. Features Veeam Backup and Replication and Commvault Complete Backup and Recovery both include essential data backup features such as disaster recovery, but they also have a few standout features that set them apart from each other. Veeam Backup and Replication is simple to implement and use. Non-technical users will be able to use Veeam Backup and Replication to archive and restore information with ease. Veeam Backup and Replication also performs well when snapshotting virtual machines, allowing businesses to automate their backup process so minimal data is lost in a disaster. Lastly, Veeam Backup and Replication supports physical server backup. Commvault Complete Backup and Recovery supports a wide variety of physical and virtual servers, including Windows, Linux, UNIX, and Oracle servers. Additionally, Commvault […]

Veeam Backup and Replication and Cohesity are both data center backup solutions that prevent critical data loss and enable businesses to archive and restore data. Veeam Backup and Replication is most popular with mid-sized businesses, though it is also used by small and large enterprises. This could be due to Veeam Backup and Replication’s flexible pricing packages that make it accessible to teams of all sizes. Cohesity is used most often by mid-sized to large enterprises, perhaps due to fast data recovery speeds. Features Veeam Backup and Replication and Cohesity both include key data backup features including data backup and recovery, but they also have a few standout features that set them apart from each other. Veeam Backup and Replication offers high-speed data backup in the form of snapshots, so virtual machines can be restored with ease. Additionally, Veeam Backup and Replication includes many integrations that allow it to fit well in most IT infrastructures. Veeam Backup and Replication also compresses data well, allowing for the archiving and protection of large amounts of data. Cohesity is an easy to use and implement data center backup technology that allows users to store files on the cloud and pull them down individually. […]

Veeam Backup and Replication and Zerto both backup and protect important business data to prevent data loss. Veeam Backup and Replication is a data center backup software used often by small to mid-sized businesses. In contrast, Zerto is a disaster recovery software used most often by mid-sized to large enterprises. Features Veeam Backup and Replication and Zerto both provide key data protection features such as data recovery and a variety of integrations, but they also have a few unique features that set them apart from each other. Veeam Backup and Replication was originally developed to backup virtual machines by snapshotting them for back up or replication. Veeam Backup and Replication still performs this functionality efficiently and in a way that can be automated to save time for users. This is ideal for users that don’t need snapshots more than a few times per day. Veeam Backup and Replication also provides a large amount of data storage, which is useful for organizations looking to use the software for data storage and protection rather than only disaster recovery. Additionally, at higher pricing tiers Veeam Backup and Replication includes analytics and reporting features. Zerto backs up virtual machines constantly, meaning that in case […]

EZ Texting and Twilio Programmable SMS are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas Twilio Programmable SMS is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well. Features EZ Texting and Twilio Programmable SMS each include SMS messaging features, but they also have a few standout features that set them apart from each other. EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another. Twilio Programmable SMS includes a flexible API designed to help developers integrate Twilio into their system with no issue. Twilio boasts […]