B2B Connection

Information and resources for technology buyers

2024 B2B Buying Disconnect Report: The Year of the Brand Crisis by Kristi Gamboni
B2B Review Sites Are Losing Buyer Confidence. Introducing Buyer Intelligence. by Vinay Bhagat

Today, we awarded the 2019 TrustRadius Top Rated badges for Webinar Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: BlueJeans BlueJeans is a web conferencing and video calling platform that supplies a complete webinar solution. BlueJeans’ plans provide a low cost option for users hosting 50 person meetings, but scale to support events with up to 15,000 remote viewers. Webinars conducted via BlueJeans Events can be viewed in device agnostic HD video and include user interactivity tools like polling, surveys, and  moderated chat.  Beyond the live experience, BlueJeans provides cloud storage and sharing of events, a calendar integration, and social sharing capabilities.  On TrustRadius, the majority of BlueJeans reviewers come from either small businesses  (35%)  or enterprises (30%). Users praise BlueJeans’ sound and video quality for all situations, the easy-to-use session sign-on experience, and its versatility for use in both small conferences and huddles as well as […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Monitoring Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Agorapulse Agorapulse is a social media management tool designed to support a business’s ability to manage Facebook, Twitter, Instagram, LinkedIn, and YouTube activity. Users can post content to these channels, provide community engagement, and download reports from a single dashboard.  Agorapulse also provides users with monitoring-specific features such as keyword searches, competitor analysis, and real-time tracking.  Over 90% of Agorapulse’s users on TrustRadius come from small and mid-size businesses, with many reviewers praising the high quality of Agorapulse’s customer service. Reviewers also appreciate the URL tracker, the publishing calendar, and the ability to upload many pieces of content at once. “Agorapulse provides our Marketing Department a terrific platform to schedule all our social media content. Its intuitive interface allows us to create and preview a post […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Mobile Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Google Analytics   Google Analytics is a popular web analytics tool and has both free and paid versions available. This product offers users tools to help them understand where their web traffic is coming from, view site visitor activity, and analyze key engagement metrics. It includes features such as the ability to view site visitor location, time on page, landing page, and more.  While Google offers both a free standard version of and paid 360 version of Google Analytics, the free version still includes powerful user engagement metrics and analysis features. As a Google product, it seamlessly integrates with other Google products and services.  Together, reviewers from small and midsize businesses make up the majority (67%) of Google Analytics users on TrustRadius. Users on TrustRadius appreciate the fact […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Marketing Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Agorapulse Agorapulse is a social media management suite that includes many social marketing features: Message and activity aggregation dashboard that allows marketers to comment, post and reply to messages publicly or privately, an AI assistant to suppress noise, and a collaboration inbox that enables  a team of marketers to respond quickly and effectively to customer complaints across social channels. Agorapulse’s analytics allow marketers to identify high performing content and posts, and what type of topics or replies encourage the most shares, replies, likes. The platform also provides a marketing calendar for posting and sharing content, a social posting approval workflow, and themes that social content can be organized into and analyzed to see which theme boosts audience engagement the most.  On TrustRadius, a large majority of […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Video Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Renderforest Renderforest is a cloud-based video making platform used by brand and content marketers to create professional videos for sales purposes or corporate presentations. Renderforest provides HD quality video, and its video tools can be used to create animations, cartoons, advertisements, real estate walkthroughs, and other kinds of interactive videos.  Renderforest also includes a logo creator, landing page or video content website, and a library of stock imagery and music to use in promotional videos.  On TrustRadius, a majority of users are from small businesses (79%). Reviewers on TrustRadius  love Renderforest for its simplicity, easy to use animation maker,  convenience of its templates,, and the speed with which they can build attractive logos. “We have found Renderforest to be very quick and effective in creating Logo Reveals […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Ecommerce Personalization Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Monetate Monetate is a personalization engine which can produce intelligent, contextual product recommendations and 1-to-1 personalization for ecommerce businesses. Monetate can act upon real-time and historical visitor data, group-level buyer data, as well as product data (e.g. highest reviewed, top sales or hot items, etc.) to produce recommendations. To avoid frustrating a visitor, Monetate can also rely upon configurable rules, for example, never recommend out-of-stock items to online shoppers.  Monetate supports a range of website experimentation and optimization using tools like ANOVA and A/B testing, and out-of-the-box segmentation procedures. These tests can then be applied to existing data in the users CRM or customer data platform (CDP), or to third-party data sources. Monetate can integrate these test results into its dynamic personalization allowing marketers to capitalize on […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Consumer Ratings & Reviews Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: SmileBack SmileBack is a consumer ratings & reviews software that  collects and analyzes customer feedback, focusing on simple, easy to fill out customer satisfaction surveys. SmileBack provides fast, visual (e.g. smiley face v angry face) feedback forms, customizable alerts, and customer journey analytics for locating problem spots in the customer experience. SmileBack is designed to help increase customer response rate and therefore provide greater insight into the customer experience. Smileback integrates with a company’s ticketing,support, and help desk systems to alert the support team  of new customer feedback and provide access to customer details and data. On TrustRadius, SmileBack is reviewed primarily by users from small businesses (80%). Users of SmileBack on TrustRadius appreciate its fast setup and integration with existing systems, easy to fill […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Live Chat Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: LiveChat LiveChat is a web-based customer service app and chat tool that integrates with a wide variety of third-party apps to provide a live conversation alternative to a phone call. LiveChat features automated greetings, canned responses, as well as a ticketing system and group management features on higher priced tiers.  LiveChat is used primarily by service and sales agents across companies of all sizes and industries, and is priced on a per-agent basis.  Users on TrustRadius praise its simplicity and reliability, making it quite useful for large centers that need an easy to use, straightforward live chat tool that requires very little training for successful agent onboarding. “LiveChat is the most suitable Helpdesk solution for teams. Be it small startup teams, medium-sized organizations, and large organizations; the […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Landing Page Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Unbounce Unbounce is an application used to build pop-ups, “sticky bars,” banners, and landing pages. It connects marketing campaigns to tested and optimized landing pages that are separate from the company website and are designed to maximize conversion. For building landing pages Unbounce provides a drag-and-drop editor, video embedding, and Unbounce’s own “lightbox” functionality – a user-triggered element which allows forms or media to be placed in the landing page, without making it seem cluttered.  Across TrustRadius, Unbounce is reviewed primarily by users working in a marketing role (61%). Roughly half of Unbounce reviewers come from small companies (52%). Reviewers praise Unbounce’s landing page templates, easy-to-use code-free editing tools, and its advanced A/B testing and conversion tracking capabilities. “Unbounce is used by our marketing department to quickly […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Blogging Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: WordPress  WordPress is a publishing platform popular among individuals and companies of all sizes for hosting blogs or getting websites off the ground quickly. It is open source and features ready-to-use themes, a mobile app for publishing on the go, and many plugins supplying a wide variety of features at little to no cost. Although programming knowledge is not required to use WordPress, experience with it enables users to further customize website design though code manipulation. WordPress also allows several blogs to be hosted in one installation, and enables users to host, control, and moderate their own blogging communities through a single dashboard. It also has features like SEO plugins, and can automate website management and online marketing, bringing visitors from search engines and social networks to users’ […]

Today, we awarded 2019 TrustRadius Top Rated badges to a number of outstanding marketing tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. While many software categories have multiple products that earned a 2019 Top Rated badge (find them all on our blog here), this year eight marketing software categories have only one Top Rated winner. These products stand above the rest in each of their respective categories. Without further ado, here are the eight marketing categories and their stand-out products:  Content Marketing Software – PathFactory  Marketing Resource Management Software – Adobe Campaign Mobile Marketing – EZ Texting Public Relations (PR) Tools – TrendKite Search Engine Marketing (SEM) Tools – Google Ads Social Media Advertising Software – Facebook for Business Social Media Analytics Tools – Sprout Social Tag Management Solutions – Google Tag Manager Here’s a closer look at these outstanding marketing tools:  PathFactory (formerly LookBookHQ) PathFactory is an analytics-centric B2B content […]

Today, we awarded the 2019 TrustRadius Top Rated badges for All-in-One Marketing Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: HubSpot HubSpot provides a complete inbound marketing platform that when bundled with the free HubSpot CRM presents a total integrated solution, with pricing not out of reach for SMBs. Beyond its familiar marketing automation features, HubSpot’s all-in-one platform provides ad management, live chat and web forms, email campaign management, as well as site analytics and A/B testing. HubSpot also offers companies a range of extra features such as a conversational bot builder, video hosting, smart content for a personalized viewer experience, and advanced analytics. One thing that distinguishes HubSpot is that it provides a marketing automation solution affordable for small businesses, but doesn’t compromise on feature breadth or complexity. A large majority (71%) of HubSpot users on TrustRadius are from small businesses. HubSpot reviewers enjoy the free […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Customer Experience Management Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Pendo.io Pendo is used by developers, product managers, and customer success managers to drive improved customer experience with enterprise applications through its product analytic capabilities. Pendo’s analytics are used to provide instant user feedback to application developers for building user guides and tutorials, as well as user journey and funnel analytics. Pendo is also used to directly conduct polls and customer satisfaction surveys (e.g. NPS surveys) and can deploy guides and provide other targeted in-app messaging (e.g. new feature alerts, promotions, etc.). ‘ On TrustRadius, Pendo users tend to work in the computer software industry (58%), and a majority of users work in midsized companies  (66%). Reviewers on TrustRadius give high praise to Pendo’s UI analytics and in-app NPS surveys, and appreciate the ease with which […]

2019 Top Rated The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Top Rated Announcements 2019 Customer Support Top Help Desk Software Top Live Chat Software  Top Web Conferencing Software Development Top Functional Testing Tools Enterprise Top Business Intelligence (BI) Tools Top Business Process Management (BPM) Tools Top Collaboration Tools Top Corporate Performance Mangement (CPM) Software Top Enterprise Resource Planning (ERP) Software Finances & Accounting Top Accounting & Budgeting Software Human Resources Top Applicant Tracking Systems (ATS) Top Corporate Learning Management Systems Top HR Management Software Top Learning Management Systems (LMS) Top Talent Management Software Top Time Tracking Software Top Payroll Software Top Workforce Management (WFM) Software Information Technology (IT) Top Cloud Storage Providers Top Data Center Backup Software Top Firewall Software Top IT Service Management (ITSM) Software Top NoSQL Databases Top Platform-as-a-Service Solutions Top Low Code Software Top Remote Desktop Sofware Top Security Information and Event Management (SIEM) Software Top System Monitoring […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Event Management Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: CrowdCompass CrowdCompass, a Cvent company, provides mobile apps to drive in-event attendee engagement and collect event attendee information. It features tools to help conference sponsors and exhibitors gather leads, keep an updated schedule in the hand of every guest, and engage guests with a live activity feed, Q & A, and polls and surveys.   This product is used by marketers and event organizers across industries and at companies of all sizes. A large proportion of CrowdCompass users across TrustRadius are from midsize companies (46%). Reviewers appreciate CrowdCompass for its user engagement (e.g. surveys and polls) and sales tools (e.g. lead capture), as well as personalized messaging capabilities and agenda communication functionality. “CrowdCompass is wonderful for medium to large events with a variety of sessions, speakers, and breakout […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Event Registration Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Cvent Event Management Cvent offers their comprehensive event management platform to those organizing conferences of various kinds, as well as equipment rental, shuttle services, hotel booking, and other services associated with managing events. Cvent’s registration handling is a part of its services, praised for its intuitiveness and ease of use for a variety of purposes by event organizers across industries. Its registration features include a branded event website with online registration, on-site registration with badging, secure payment processing, as well as room block management, seating arrangement handling, pre-event engagement, and rich analytics for bookings success and revenue tracking. On TrustRadius, a large portion (40%) of Cvent users come from midsize companies. Reviewers praise Cvent’s robust feature set for hosting multiple large and small events, conferences, or for […]

In honor of Teachers Appreciation Day, we are proud to announce the first-ever TrustRadius Education Software Honor Roll! Based on reviews by education industry professionals, we’ve identified the A+ software that educators use far and wide. More than ever, technology and education go hand-in-hand. The market for hardware and software in education has grown to over $8 billion. But that spending is not just for ed tech like learning management systems (LMS). All kinds of technology can help improve education, from web conferencing to collaboration tools. The Education Software Honor Roll recognizes the top 10 most reviewed products by education industry professionals. Winners come from a range of categories – note that only 3 winners are education-specific software, represented by pink bars on the graph below. But each of these products adds value everyday for people who work in the education sector. So without further ado… Here are the Education Software Honor Roll winners: EMS Software EMS Software, recently acquired by Accruent, is an enterprise-level event management and scheduling platform that also includes class and resource scheduling capabilities. While it may not seem like it at first glance, this product is well-suited for use in the education industry and offers […]

TrustRadius Top Rated **This post was updated on April 30, 2019 to reflect recent changes in the Social Media Management industry.** Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: AgoraPulse AgoraPulse is a suite-style social media management tool that enables users to publish content across multiple social platforms (e.g. Facebook, Twitter, Instagram, Youtube, and LinkedIn) and track user engagement. It includes features such as social listening searches, ad comments monitoring, scheduled and queue posting, a chrome extension, label count, ability to assign and approve posts, a Facebook ROI calculator, a mobile application, and a ‘social CRM’ that records users’ social interactions. The majority of AgoraPulse users (63%) on TrustRadius are from small businesses. According to reviewers, content planning & scheduling and level of Twitter and Facebook coverage are three of AgoraPulse’s strengths. “This is […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Cloud Storage Providers. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Cloud Storage Providers In the past quarter more than 23,284 professionals used TrustRadius to evaluate cloud storage providers. Visitors evaluating cloud storage providers were most curious about comparing different products and reading reviews—36% compared at least two products and 28% read product reviews. Here are the winners: Google Drive Google Drive is a cloud storage system that provides browser-based access and editing. In addition to uploading and syncing files, users can create, edit, and comment on documents within Drive using Google Docs, Sheets, and Slides. Drive includes features like file searching, in-browser collaborative editing, file viewing, version and change tracking, file metadata, sharing and permissions for files and folders, image recognition, and media playback. It also includes both desktop and mobile apps. Google Drive users on TrustRadius are […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Corporate Learning Management Systems. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Corporate Learning Mangaement Systems Corporate learning management systems (LMS) provides companies with access to eLeanring materials for training and development purposes. They can also be referred to as training management systems or eTraining / eLearning portals, and may have overlapping capabilities with some talent management solutions. Two main use cases for corporate LMS are internal (employee training) and external (customer training). Some common features that most corporate LMS provide include content authoring tools, a content library, learning pathway tools, scheduling features for online and offline events (e.g. trainings, workshops, webinars), course management tools, and progress reporting and analytics. Some corporate LMS also offer ecommerce/billing features and gamification tools such as leaderboards, point systems, and awards. Along with corporate LMS products, there are also academic style learning management […]