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Constant Contact Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

Constant Contact Product Guide

Thinking about purchasing Constant Contact? Our product guide was crafted from our vetted user reviews to give you insights into how the product performs for its current customers. Find out where Constant Contact excels and discover potential pitfalls before you buy.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Email Campaign Essentials

Email Campaign Management

User feedback on Constant Contact’s email campaign management is varied. While some users appreciate the platform’s ease of use in creating visually appealing email campaigns and its robust set of features like customizable templates and detailed analytics, others have encountered issues such as system downtime affecting timely newsletter distribution and limitations in photo editing capabilities. Despite these mixed reviews, Constant Contact remains a popular choice for businesses looking to streamline their email marketing efforts and enhance their overall digital marketing strategy. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I love Constant Contact for making my emails look fantastic! The templates are great and it’s super easy to customize everything. Sending out newsletters or promotions is a breeze.”Employee in Marketing, Education Management, 1001-5000 employees

“The system is often down and prevents me from sending out newsletters on time; Cannot drag and drop for photos; The photo edit feature can be slow.”Manager in Marketing, Veterinary, 51-200 employees

“I’ve been using Constant Contact for my email marketing needs, and I’m thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns.”Director in Other, Real Estate, 1-10 employees

Template Design and Customization

Users generally appreciate Constant Contact’s template design and customization features, finding them user-friendly and efficient for creating visually appealing email campaigns. The drag-and-drop editor and customizable templates are highlighted as key strengths, allowing for easy branding and personalization. While some users mention limitations in creative design options and the desire for more pre-set templates, overall, Constant Contact’s template design and customization capabilities are viewed positively for their ease of use and effectiveness in enhancing email marketing efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Templates are really great. Easily customizable; Easy to create marketing emails.”Manager in Marketing, Religious Institutions, 11-50 employees

“I wish there was more we could do to customize the email templates.”Administrator in Other, Non-profit Organization Management, 11-50 employees

“I love Constant Contact for making my emails look fantastic! The templates are great and it’s super easy to customize everything.”Employee in Marketing, Education Management, 1001-5000 employees

Drag-and-Drop Email Builder

Users have expressed mixed feelings about Constant Contact’s drag-and-drop email builder. While some appreciate its ease of use and intuitive design, others feel that it lacks the flexibility and advanced features needed for more complex email campaigns. The limited building blocks and design options within the email builder have been cited as drawbacks by some reviewers. Additionally, concerns have been raised about the platform’s ability to handle intricate designs and customization requirements. Despite these criticisms, some users find the drag-and-drop functionality to be sufficient for their basic email marketing needs. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9)

“Their email builder does not allow for particularly complex designs, so if a business already has invested into creating a lot of unique, branded material, they may want to look somewhere else.”Employee in Marketing, Non-profit Organization Management, 11-50 employees

“We don’t usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.”Employee in Marketing, Oil & Energy, 51-200 employees

“Glitch in the email builder resets font to default if you backspace after a return; Certain functions (like RSVP) can be captured for free on other platforms, but not Constant Contact; Somewhat limited background selection options (but is improving)”Professional in Marketing, Architecture & Planning, 501-1000 employees

Subscriber and Contact Management

Contact and List Segmentation

Users generally praise Constant Contact for its effective contact and list segmentation capabilities. Reviewers highlight the platform’s ability to segment contacts into specific groups based on various criteria, allowing for targeted and personalized communication. Users appreciate the ease of creating and managing contact lists, enabling them to tailor their messages to specific audiences efficiently. While some users mention limitations in design capabilities, the consensus remains positive regarding Constant Contact’s contact and list segmentation features. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs.”Employee in Marketing, Non-profit Organization Management, 11-50 employees

“I love Constant Contact for making my emails look fantastic! The templates are great and it’s super easy to customize everything. Sending out newsletters or promotions is a breeze. Where it gets a bit frustrating is managing my contacts. If you have a lot of lists or need to sort people in really specific ways, it can feel clunky.”Employee in Marketing, Education Management, 1001-5000 employees

“Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.”Employee in Marketing, Oil & Energy, 51-200 employees

Subscriber Management

Reviewers generally agree that Constant Contact excels in subscriber management capabilities. Users appreciate the ease of organizing contacts, managing contact databases, and handling large groups of subscribers efficiently. The platform’s intuitive interface and robust features make it simple to segment contacts, schedule emails, and track metrics effectively. While some users suggest minor improvements in certain areas, overall, Constant Contact’s subscriber management functionality receives positive feedback for its user-friendly approach and effectiveness in maintaining contact lists. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over sole access of the platform and used the image editor, HTML and text editor versions, deployed surveys, landing pages and event invitation emails.”Employee in Marketing, Investment Management, 11-50 employees

“Constant Contact is a tool that manages metrics so that performance is the best, it guarantees an excellent database management system, the database administration is perfect, I can handle a large number of contacts.”Team Lead in Information Technology, Mechanical Or Industrial Engineering, 10,001+ employees

“They are not a CRM but their contact management could use some improvements; Pricing could be more affordable; Would love to see better support when needed.”Director in Marketing, Marketing & Advertising, 11-50 employees

Database and Contact Management

Users consistently highlight Constant Contact’s database and contact management as key strengths of the platform. The segmentation feature is particularly praised for its effectiveness in targeting specific audiences and managing contacts efficiently. Additionally, the intuitive interface and data-rich analytics contribute to a positive user experience in handling databases and contacts. While some users mention minor drawbacks such as pricing levels based on database numbers and the need for improvements in email templates, the overall sentiment leans towards satisfaction with Constant Contact’s database and contact management functionalities. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I’ve been using Constant Contact for my email marketing needs, and I’m thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns. What sets Constant Contact apart is its robust set of features, including customizable templates, seamless contact management, and detailed analytics.”Director in Other, Real Estate, 1-10 employees

“Better targeting specific markets: with their segmentation tool, we can get our message out to the right people. Website growth: we are able to funnel people to specific pages on our website that we want to highlight. Updating database: the Bounces list allows me to see which contacts are not up to date.”Employee in Marketing, Oil & Energy, 51-200 employees

“CONS: They are not a CRM but their contact management could use some improvements; Pricing could be more affordable; Would love to see better support when needed.”Director in Marketing, Marketing & Advertising, 11-50 employees

Integration and Engagement

Integration with CRM and Other Platforms

User sentiment regarding Constant Contact’s integration with CRM and other platforms is generally positive, with many users appreciating the platform’s ability to seamlessly connect with their existing systems. The ease of integrating Constant Contact with CRM systems like Salesforce has been highlighted as a key benefit, allowing for personalized and targeted email campaigns. While some users have mentioned limitations in customization and certain features, overall, Constant Contact’s integration capabilities with CRM and other platforms have been well-received for streamlining marketing efforts and enhancing communication with customers. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“We needed a software that integrated into our CRM so that we could design custom email journeys for each individual customer and Constant Contact allows us to do just that.”Strategist in Marketing, Marketing & Advertising, 501-1000 employees

“Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links.”Employee in Other, Education Management, 51-200 employees

“Negative ROI because they wasted hours of my day to cancel; Their platform is not good compared to others, negative ROI on time spent.”Executive in Professional Services, Information Technology & Services, 1-10 employees

Social Media Integration

User feedback on Constant Contact’s social media integration is varied. While some users appreciate the platform’s ability to coordinate email scheduling with social media posts, others feel that there is room for improvement in terms of integrating with various social media channels. The consensus seems to be that Constant Contact offers basic social media integration features that may be suitable for small businesses, but may not be as robust as other dedicated social media management tools. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Their email builder does not allow for particularly complex designs, so if a business already has invested into creating a lot of unique, branded material, they may want to look somewhere else.”Employee in Marketing, Non-profit Organization Management, 11-50 employees

“Constant Contact is a reliable method for mass emails and tracking, as well as sharing to social media. The platform continues to improve and add features.”Professional in Marketing, Architecture & Planning, 501-1000 employees

“The interface is definitely a bit difficult to use and it takes some getting used to. More customization and exporting of HTML would be awesome. They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.”Strategist in Marketing, Marketing & Advertising, 11-50 employees

Customer Engagement Strategies

Users consistently highlight Constant Contact’s customer engagement strategies as a key factor in their positive experiences with the platform. The ability to effectively reach and engage with customers, track engagement metrics, and tailor content to specific audiences has been instrumental in driving increased participation in events, higher open rates for emails, and improved overall customer interaction. While some users mention limitations in design capabilities, the overall sentiment leans towards Constant Contact’s customer engagement strategies being a valuable asset for businesses looking to connect with their target audience effectively. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“We get a better survey return rate; We get more engagement; We see more and more people sign up for upcoming classes.”Employee in Marketing, Insurance, 1-10 employees

“Positive impact: Detailed analytics and A/B testing; Positive impact: Increased reach and improved engagement; Positive impact: Effective targeting; Negative impact: Little-bit higher subscription costs.”Manager in Information Technology, Information Technology & Services, 11-50 employees

“Our 45% open rate lets us communicate to our customers with confidence.; Constant Contact has increased our customer engagement sevenfold.; In our last marketing push for savings accounts opens we saw an 18% growth rate YOY in account openings since starting newsletters last year that push savings account openings.”Strategist in Marketing, Marketing & Advertising, 501-1000 employees

Performance Monitoring and Compliance

Analytics and Reporting

Users consistently praise Constant Contact’s robust analytics and reporting capabilities. They appreciate the ease of understanding the data provided, allowing them to track open rates, click-through rates, and overall engagement effectively. The detailed analytics and A/B testing features have been particularly beneficial in optimizing their email marketing strategies. While some users have expressed minor concerns about the platform’s analytics depth, the majority find Constant Contact’s reporting tools to be reliable and insightful for measuring the success of their campaigns. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Our 45% open rate lets us communicate to our customers with confidence.”Strategist in Marketing, Marketing & Advertising, 501-1000 employees

“The analytics could be better and more thorough, which would make it a great platform for gathering insights as well.”Administrative Assistant in Marketing, Events Services, 1-10 employees

“The analytics are easy to understand, and we can look at when people open our emails- days, times, etc.- and what days and times are best to send them.”Administrator in Other, Non-profit Organization Management, 11-50 employees

Email Deliverability and Open Rates

Users consistently praise Constant Contact for its exceptional email deliverability and open rates capabilities. They appreciate the platform’s ability to ensure that emails reach recipients’ inboxes effectively, leading to high open rates. The detailed reporting provided by Constant Contact allows users to track open rates accurately, enabling them to optimize their email campaigns for better engagement. Despite some minor concerns raised by a few users regarding potential issues with spam filters affecting open and click rates, the overall sentiment remains positive towards Constant Contact’s performance in email deliverability and open rates. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Our open rate is about 18%; Our click thru rate is about 7%; Templates are easy for even a novice; Reporting is easy to understand.”Project Manager in Marketing, Retail, 1-10 employees

“My client’s open rate is 22%.”Consultant in Marketing, Marketing and Advertising, 1-10 employees

“Increase in email click rate; Increase in email open rate; Filtering out contacts correctly.”Director in Marketing, Real Estate, 1-10 employees

Compliance and Spam Management

Users generally appreciate Constant Contact’s compliance and spam management features. While some users have reported issues with account closures due to perceived violations, others highlight the platform’s robust handling of compliance regulations such as the CAN-SPAM Act and GDPR. The platform’s ability to manage details like list maintenance, unsubscribes, spam filters, and blacklisting is seen as a valuable asset by many users. Despite occasional challenges, Constant Contact’s focus on compliance and spam management is acknowledged as a strength by the majority of reviewers. (Source Reviews: 1, 2, 3, 4)

“Their compliance department said my industry sends spam and closed my account, even though I only sent one message in 7 days.”Engineer in Other, Information Technology & Services, 1-10 employees

“Constant Contact handles the details, such as list maintenance, unsubscribes, spam filters, and blacklisting, as well as compliance with the CAN-SPAM Act.”Executive in Information Technology, Computer & Network Security, 1-10 employees

“Full GDPR compliance.”Manager in Marketing, Information Technology & Services, 501-1000 employees

Additional Marketing Tools

Event and Webinar Promotion

User consensus appears to be that Constant Contact excels in event promotion and email newsletter distribution. Reviewers highlight the platform’s effectiveness in promoting events, such as fundraisers, educational programs, and product releases, as well as in inviting participants to webinars and other online events. Constant Contact’s event and webinar promotion capabilities are praised for their ease of use and ability to reach targeted audiences effectively. Users appreciate the platform’s features for creating visually appealing newsletters and event invitations, which contribute to increased engagement and participation. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“We find that Constant Contact is well suited to promote information about events, resulting in increased attention about the event as well participation.”Director in Other, Education Management, 51-200 employees

“We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events.”Administrator in Other, Non-profit Organization Management, 11-50 employees

“It’s being used by the whole organization (one-person company)! Used to share information with clients and prospective clients, in the form of newsletters, invitations to webinars and other events, and distributing additional resources to clients.”Executive in Information Technology, Computer & Network Security, 1-10 employees

Landing Pages and Surveys

Users consistently praise Constant Contact’s landing pages and surveys features for their user-friendly interface and versatility. Many reviewers highlight the ease of creating visually appealing landing pages and conducting surveys without the need for extensive technical knowledge. Despite some minor concerns about template flexibility and design control, the overall sentiment leans towards the effectiveness and convenience of utilizing Constant Contact for landing pages and surveys. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10)

“I found it easy to use, because of the drag and drop editor that it offers to create landing pages, emails, etc. without worrying about the compliance with digital marketing regulations.”Manager in Information Technology, Information Technology & Services, 11-50 employees

“CONS: Forms and landing pages are not very well done.”Director in Marketing, Marketing & Advertising, 11-50 employees

“We also use Constant Contact to develop surveys for parents to complete about their children that are enrolled in our after school programs.”Manager in Other, Non-profit Organization Management, 11-50 employees

Email Scheduling and Automation

Reviewers consistently praise Constant Contact for its email scheduling and automation features. Users find the platform’s automation capabilities to be robust and efficient, allowing for triggered campaigns that streamline marketing processes. The precision targeting and reporting features further enhance the effectiveness of email campaigns. While some users mention limitations in customization and automation depth, overall, Constant Contact’s email scheduling and automation functionalities are regarded positively by its users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“it’s great to manage a database and directly deploy and track metrics for any type of campaign or program type used, but it is not the best or perhaps a lacking of a CRM based interface.”Employee in Marketing, Investment Management, 11-50 employees

“For me, Constant Contact is the top tool when it comes to smart email automation, which allows us to use specific triggers to send emails to targeted recipients.”Executive in Product Management, Financial Services, 201-500 employees

“Customer attraction is easy.; Advanced automation features.; Reasonable price.”Engineer in Information Technology, Information Technology & Services, 1001-5000 employees

Advanced Email Marketing Features

Marketing Automation

User feedback on Constant Contact’s marketing automation features is generally positive, with many highlighting the platform’s ability to streamline and enhance their digital marketing campaigns. The automation triggers for campaigns, precision targeting, and detailed reporting are frequently commended for their effectiveness in driving successful marketing initiatives. Users appreciate the ease of implementation and integration with various platforms like WordPress and WooCommerce, making it a versatile tool for automating marketing processes. While some users mention limitations in customization and advanced automation features, the overall sentiment leans towards Constant Contact being a reliable and efficient solution for businesses looking to leverage automation in their marketing strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Features like Automation for triggered campaigns make it a more powerful tool for digital marketing campaigns.”Manager in Information Technology, Information Technology & Services, 11-50 employees

“For me, Constant Contact is the top tool when it comes to smart email automation, which allows us to use specific triggers to send emails to targeted recipients.”Executive in Product Management, Financial Services, 201-500 employees

“The lack of multiple platform scheduling for social media, like Hootsuite or Mailchimp isn’t favorable either.”Employee in Marketing, Investment Management, 11-50 employees

Email Personalization

Users consistently praise Constant Contact’s robust email personalization features. The ability to segment customers into niche groups and create customized email campaigns has garnered positive feedback. Additionally, users appreciate the ease of creating personalized lists and the flexibility offered by custom fields. The subject line generator and the option to resend to non-openers are highlighted as valuable tools for enhancing email personalization efforts. Constant Contact’s centralized organization of client data further contributes to a positive user experience in tailoring emails to specific audiences. (Source Reviews: 1, 2, 3)

“Market segmentation is great: my main segmentation is by region because that’s how our sales team is divided.”Employee in Marketing, Oil & Energy, 51-200 employees

“Constant Contact allows you to segment customers to send messages to niche groups.”Project Manager in Marketing, Hospital & Health Care, 5001-10,000 employees

“Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don’t exactly line up with Constant Contact’s.”Employee in Marketing, Oil & Energy, 51-200 employees

Support and Pricing

Customer Support and Resources

Reviewers have expressed mixed feelings about Constant Contact’s customer service and support. While some users have praised the platform for its helpful and responsive customer support team, others have highlighted issues with long wait times and unhelpful responses. Additionally, there are mentions of difficulties in canceling accounts and slow responses from the support team. It seems that the overall consensus is that Constant Contact’s customer support and resources may be an area that requires improvement to better meet the needs of its users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“CONS: Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.”Executive in Professional Services, Information Technology & Services, 1-10 employees

“Customer service is typically not fast or friendly.”Manager in Marketing, Religious Institutions, 11-50 employees

“Customer support to reset my CNAME records was helpful.”Employee in Marketing, Maritime, 11-50 employees

“The customer support is outstanding—responsive and knowledgeable.”Director in Other, Real Estate, 1-10 employees

Pricing and Subscription Models

User feedback on Constant Contact’s pricing and subscription models reveals a mixed sentiment. While some users appreciate the platform’s affordability, especially for smaller businesses with large email lists, others express concerns about the pricing structure based on database numbers. Additionally, there are mentions of unexpected price hikes mid-year, which have led to dissatisfaction among some users. Suggestions for improvement include more flexible pricing tiers and better support for users when needed. Despite these criticisms, some users find the pricing attractive and suitable for their needs, highlighting the platform’s ability to help them connect with their audience effectively. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8)

“Pricing levels based on database numbers is not good.”Employee in Marketing, Investment Management, 11-50 employees

“Constant Contact may have always been a well-priced platform. However, when year after year they continued to raise pricing mid-year on a prepaid plan, it became a poor reflection of its ROI and lost some of its luster.”Director in Marketing, Non-Profit Organization Management, 51-200 employees

“Pricing for different numbers of emails. The break is at 5,001 and I wish that the breaks would be smaller so that our pricing doesn’t jump drastically with the addition of only one or two email addresses.”Professional in Marketing, Electrical/Electronic Manufacturing, 51-200 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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