DemandScience Buyer Guide
Ever wondered how DemandScience’s users think it performs? Our detailed guide, synthesized from honest user experiences and feedback, can help you figure out what works well and what doesn’t. Discover the strengths and weaknesses of DemandScience before making a purchase decision.
Highlight the Right Reviews
Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.
Table of Contents
- Lead Generation and Management
- Content and Communication
- Sales and Conversion Optimization
- Marketing Strategies and Execution
- Marketing and Sales Funnel Optimization
- Account-Based Marketing (ABM) Approaches
- Marketing Campaign Execution
- Account Management and CRM Integration
- Brand and Customer Relationship
- Analytics and Insights
Lead Generation and Management
Lead Generation Strategies
Reviewers consistently praise DemandScience’s lead generation strategies, highlighting its ability to deliver high-quality leads and drive successful client campaigns. Users appreciate the platform’s focus on generating top-of-funnel leads and its effectiveness in reaching target audiences. While some mention minor areas for improvement, such as reporting features and lead visibility, overall sentiment remains positive towards DemandScience’s lead generation strategies. The platform’s cost-effective approach and reliable lead generation capabilities make it a valuable asset for companies looking to enhance their pipeline and drive business growth through targeted lead generation efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“We are using demand science for our tentpole virtual summit to drive incremental leads from net new audience and they were able to deliver the full lead guarantee prior to the live event.” – Manager in Marketing, Computer Software, 1001-5000 employees
“I would really recommend DemandScience to any company that is looking to ramp up their lead generation. It is a fast, easy and cost-effective way to access more qualified potential buyers.” – Contributor in Marketing, Accounting, 11-50 employees
“DemandScience is well-suited to use as a partner for larger-scale lead generation campaigns across multiple markets. Their data is robust and allows easy audience segmentation although this can be tricky in some of the smaller EMEA markets.” – Director in Marketing, Marketing & Advertising, 10,001+ employees
Lead Quality Improvement
Users consistently praise DemandScience for its high-quality lead generation capabilities. The platform’s ability to deliver qualified leads that align with specific target criteria has garnered positive feedback from users across various industries. Reviewers highlight the platform’s effectiveness in providing leads that exhibit a high level of quality and relevance, contributing to improved lead conversion rates and overall campaign success. DemandScience’s focus on lead quality improvement is seen as a key strength by users, who appreciate the platform’s role in enhancing the efficiency and effectiveness of their lead generation efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Paid search leads can be particularly high and not always of good quality. DemandScience leads fit our ICP and provide good value for money.” – Director in Marketing, Computer Software, 51-200 employees
“No qualified leads came from the program. No ROI was gained. The impact was negative because no cost was recovered.” – Vice-President in Marketing, Information Technology & Services, 501-1000 employees
“The biggest thing is I trust the lead quality from Demand Science, and I trust that Demand Science’s team will pay close attention to our very specific targeting (job+industry+lists). This has lead to a lot of trust being built between our teams and on our end as the client.” – Manager in Marketing, Information Technology & Services, 51-200 employees
Prospecting and Lead Volume Management
Reviewers’ feedback on DemandScience’s prospecting and lead volume management capabilities is mixed. While some users appreciate the high lead volume and competitive cost per lead, others express concerns about the quality of leads and the need for close monitoring. The platform seems to offer predictability in lead generation for some, but there are instances where expectations were not met, leading to disappointment. It appears that DemandScience’s effectiveness in prospecting and managing lead volume may vary depending on the specific needs and expectations of the users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“I think if you want a set lead volume with a good CPL, demandscience can help. But you’ll need to be on top of things.” – Strategist in Marketing, Human Resources, 1001-5000 employees
“DemandScience is a great solution for high-growth companies that want to generate predictable cost/volume of ToFu leads.” – Manager in Marketing, Staffing & Recruiting, 51-200 employees
“Demand science is great for getting high volume, very top-of-funnel contacts. They should not really be considered ‘leads’ as none of the people we came in contact with have actually reported to have read or seen the content that demand science was promoting on our behalf.” – Director in Marketing, Marketing & Advertising, 11-50 employees
Content and Communication
Content Syndication Techniques
Users generally praise DemandScience for its content syndication capabilities, highlighting its effectiveness in reaching new potential subscribers, increasing brand awareness, and expanding audience reach. They appreciate the consistent stream of quality leads within their target audience at a fixed cost. While some users mention minor challenges such as the use of assets for syndication and end-to-end lead nurturing, overall, DemandScience’s content syndication techniques are viewed positively for their ability to support top-of-funnel lead generation and high-level brand awareness initiatives. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“We use DemandScience to provide us with highly targeted content syndication leads that we use to feed into our ABM Campaigns.” – Director in Marketing, Health, Wellness and Fitness, 51-200 employees
“Content syndication. DemandScience is one of our trusted partners, and we book them in different campaigns because their Data Base size is very big across different GEOs.” – Account Manager in Marketing, Marketing & Advertising, 51-200 employees
“We use them as a partner for content syndication campaigns with our client accounts. If you want high lead volumes and not too many lead partners within the media plan, you should reach out to Demandscience.” – Account Manager in Marketing, Marketing & Advertising, 10,001+ employees
Communication and Outreach Tactics
User feedback on DemandScience’s communication and outreach tactics varies, with some praising its effectiveness while others point out areas for improvement. Reviewers appreciate the prompt responses and understanding of their needs, highlighting positive communication experiences. However, some users express concerns about inconsistencies in communication between teams, leading to delays and mistakes. While some find the communication to be a strong point, others feel that there is room for improvement in ensuring the quality of leads and enhancing integration with CRM systems. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“DemandScience is quick to respond, understands if you have any concerns, what they are, and quickly works to collaborate and solve. Overall, communication and monthly meetings are always positive and stress-free.” – Manager in Marketing, Education Management, 51-200 employees
“Communication needs to improve. Otherwise, the support has been adequate.” – Strategist in Marketing, Human Resources, 1001-5000 employees
“There was a staffing change during our relationship with DS. With that change, our communication dipped. We also need to reach out to learn who our new point of contact was.” – Manager in Marketing, Information Technology & Services, 1001-5000 employees
Engagement and Nurture Programs
Users generally praise DemandScience for its effective engagement and lead nurturing strategies. They appreciate the support provided by DemandScience in identifying their Ideal Customer Profile (ICP), engaging with leads, and providing quality leads for further nurturing. The responsiveness of the team and the valuable advice offered during the engagement process are highlighted as positive aspects. However, some users express a desire for more follow-through after the engagement period to track lead conversion into pipelines. Despite some minor concerns, DemandScience’s engagement and nurture programs are seen as valuable assets for enhancing lead quality and nurturing processes. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“The Account representatives offer helpful advice and insights when asked and respond swiftly when needed.” – Director in Other, Marketing & Advertising, 51-200 employees
“They help us identify our ICP, engage and provide good leads for us to nurture.” – Director in Marketing, Computer Software, 51-200 employees
“However, the engagement will last only until the end of the project. I would love to see them follow through to get the info whether these leads converted into pipeline or not.” – Team Lead in Marketing, Information Technology & Services, 501-1000 employees
Sales and Conversion Optimization
Conversion and Sales Tactics
Users generally appreciate DemandScience’s lead generation capabilities and the support provided to sales teams. However, there are mixed opinions regarding the integration of the platform with sales enablement tools like Salesforce, Outreach, and Zoom. Some users have highlighted challenges with calendar integration and target persona accuracy, impacting the effectiveness of sales outreach efforts. Despite these limitations, DemandScience is recognized for its ability to deliver quality leads and support sales teams in achieving their revenue targets. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Many of the meetings did not occur because calendar invites looked like they were coming from DemandScience and not me.” – Account Manager in Sales, Medical Device, 201-500 employees
“If you’re looking to book quick sales meetings with the leads, then it requires more work.” – Manager in Marketing, Computer Software, 201-500 employees
“When we gave them our own leads to call on with our ICP, they performed amazingly.” – Account Manager in Sales, Medical Device, 201-500 employees
“DemandScience is well suited for organizations needing various forms of lead generation.” – Director in Marketing, Computer Software, 1001-5000 employees
Pipeline Development and Management
Users consistently praise DemandScience for its effective pipeline development and lead delivery capabilities. Reviewers highlight the company’s ability to provide a steady stream of high-quality leads, aiding in the creation and maintenance of robust pipelines. While some initial challenges were noted, particularly regarding account management, users acknowledge the improvements made over time. DemandScience’s commitment to addressing issues promptly and delivering on promises has garnered positive feedback, with users expressing satisfaction with the overall pipeline development and management experience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Our reps have always been highly responsive whenever the team and I send over a brief and always deliver media plans on time – it’s been a pleasure to work with them over the years.” – Executive in Marketing, Marketing & Advertising, 51-200 employees
“The team we work with is at our disposal, always keen to solve issues with us and to deliver excellence.” – Director in Marketing, Marketing & Advertising, 501-1000 employees
“Might not help in translating into pipeline right away; Ability to get contacts in specific industries that we were trying to get into.” – Team Lead in Marketing, Information Technology & Services, 501-1000 employees
Target Audience Identification
Reviewers consistently praise DemandScience’s ability to target specific audiences effectively for lead generation and nurturing. Users appreciate the platform’s precision in identifying target accounts, industries, and buyer personas. They find that DemandScience’s targeting capabilities help them reach their ideal customer profiles with accuracy and efficiency. While some users have noted minor integration challenges and occasional discrepancies in lead quality, overall sentiment leans towards positive experiences with DemandScience’s target audience identification functionalities. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Well suited for any B2B organization. Less appropriate to target specific consumers.” – Director in Corporate, Marketing & Advertising, 201-500 employees
“DemandScience makes sense for a partnership if you’re looking to generate qualified leads efficiently. DemandScience is a great partner when you have clear ABM goals and defined priorities.” – Director in Marketing, Online Media, 1-10 employees
“Our data proved to be a lot better for a calling campaign that they ran very successfully. However, they lack integration into my calendar, Zoom, and Outreach.” – Account Manager in Sales, Medical Device, 201-500 employees
Marketing Strategies and Execution
Marketing and Sales Funnel Optimization
Reviewers consistently praise DemandScience for its ability to optimize marketing and sales funnels, driving leads and conversions effectively. Users appreciate the platform’s capability to fill the top of the funnel with quality leads that can be nurtured for future conversion opportunities. While some users mention challenges with lead quality and conversion rates, overall sentiment leans towards the positive, highlighting DemandScience’s contribution to enhancing marketing and sales funnel optimization strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“DemandScience is well suited for organizations needing various forms of lead generation. Whether it is to fill your marketing funnel to nurture through your own programs or to drive leads directly to a sales team, DemandScience has proved to be a quality vendor.” – Director in Marketing, Computer Software, 1001-5000 employees
“We use DemandScience to generate leads and fill our pipeline. At the moment we are focusing on top of funnel, but may explore their offerings for further down the funnel in the future. They help us get qualified leads by promoting and syndicating our content, it’s a great supplement to our other marketing activities.” – Contributor in Marketing, Accounting, 11-50 employees
“DemandScience is better suited for companies with a more transactional sales cycle, perhaps less than 6 months in length. More advanced, lengthy, less transactional sales processes tend not to convert into viable leads after the one DemandScience content conversion and require additional nurture past what their program provides.” – Vice-President in Marketing, Computer Software, 51-200 employees
Account-Based Marketing (ABM) Approaches
Users consistently highlight DemandScience’s expertise in implementing effective account-based marketing (ABM) strategies. They appreciate the platform’s ability to target specific audiences and buyer levels accurately, aligning with campaign objectives and timelines. DemandScience’s collaborative approach with clients in developing tailored ABM campaigns has been well-received, particularly in the technology sector. The platform’s focus on ABM and lead generation for top to middle funnel activities has proven successful for users aiming to enhance brand visibility and engagement through digital advertising. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“DemandScience is well suited for technology (cloud, SaaS, channel, etc.) marketing campaigns, focused on Account Based Marketing (ABM) and top to middle of the funnel lead generation. They can also help with brand awareness and boosting campaign visibility with digital advertising. These two tactics work well together, which is what we’ve leveraged with Demand Science.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“DemandScience makes sense for a partnership if you’re looking to generate qualified leads efficiently. DemandScience is a great partner when you have clear ABM goals and defined priorities (target account list, titles, etc). DemandScience would be less appropriate for awareness and branding plays.” – Director in Marketing, Online Media, 1-10 employees
“We leverage for account-based lead generation programs against target personas, namely, net new names acquisition. Our team has DemandScience Activate rounding out our media mix for content syndication programs. These generate both net new names and re-engage existing names in our marketable database. An example would be using their services to drive downloads of thought leadership, owned content.” – Director in Marketing, Information Technology & Services, 1001-5000 employees
Marketing Campaign Execution
Users generally praise DemandScience’s capabilities in marketing campaign execution. They appreciate the strategic approach and end-to-end support provided by the platform, especially in targeting the right audiences, meeting campaign goals, and maintaining schedules. However, some users have expressed concerns about mid-campaign performance visibility and initial setup processes. Despite these challenges, DemandScience is recognized for its ability to drive successful technology marketing campaigns, particularly in Account Based Marketing (ABM) and lead generation initiatives. The platform’s support team is commended for their responsiveness and assistance throughout the campaign lifecycle. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“We rely on them for their ability to target the right audiences and buyer levels, meet campaign goals, and maintain campaign pace and schedule commitments.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“The account team at DemandScience works closely with us to develop the best campaign strategy, put forth compelling content and messaging, and hit our goals.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“Delivery of quality leads; Affordable pricing; Responsiveness from campaign manager; Flexibility in deadlines; Providing credits for any duplicates.” – Employee in Marketing, Computer Software, 501-1000 employees
“So far, we haven’t seen ROI but it’s very very early in the campaign. I’d say it’s comparable to our other channels in terms of time to ROI.” – Strategist in Marketing, Human Resources, 1001-5000 employees
Account Management and CRM Integration
Account Management Solutions
User sentiment varies regarding DemandScience’s account management solutions. Some reviewers praise the dedicated account managers for their prompt responses, helpfulness, and receptiveness to feedback. They appreciate the personalized support and quick resolution of challenges. However, others express concerns about the consistency and depth of insights provided by account managers. There are mentions of occasional confusion between campaigns and a need for more in-depth understanding of clients’ business goals. Despite mixed opinions, the general consensus leans towards positive experiences with DemandScience’s account management solutions. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“hands on account management with weekly calls and detailed reporting to keep us in the loop on performance and tracking” – Manager in Marketing, Computer Software, 1001-5000 employees
“Support was outstanding, it was the best part of this experience. From the initial touch points with our account team and the support along the way via quick videos etc., it really helped make them stand out.” – Vice-President in Marketing, Computer Software, 11-50 employees
“Account Managers / POCs we use could have more info and insights into campaign being ran: process sometimes feels mechanical as they even confuse one campaign with other.” – Professional in Marketing, Marketing & Advertising, 201-500 employees
Integration with CRM Systems
Users generally express mixed opinions on DemandScience’s integration with CRM systems. Some reviewers highlight the seamless integration with their CRM platforms, praising the ease of receiving leads automatically with all relevant information. However, others point out gaps in integration, such as the lack of integration with specific CRMs like Salesforce or Marketo, which can lead to inefficiencies in lead management processes. Additionally, concerns are raised about the need for better integration with tools like Zoom, Outreach, and calendars to improve overall workflow and communication. Despite some positive feedback on integration capabilities, there is a clear call for enhancements to ensure a more robust and comprehensive integration experience for users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“I really loved the support that we received when we were first onboarded and when we were running our campaigns. I didn’t love how there wasn’t an integration with our CRM and no integration with ad platforms.” – Strategist in Marketing, Computer Software, 51-200 employees
“CONS: Leads directly uploaded to our CRM didn’t work well for us — could be an error on our end.” – Manager in Marketing, Education Management, 51-200 employees
“Great at making the process seamless and integrating the delivery into your MAP or CRM. No spreadsheets or downloads necessary.” – Director in Marketing, Health, Wellness and Fitness, 51-200 employees
Brand and Customer Relationship
Brand Awareness and Thought Leadership
Users consistently praise DemandScience for its robust brand awareness and thought leadership capabilities. The platform’s ability to enhance brand visibility and establish thought leadership positions it as a valuable asset for businesses looking to engage specific audiences and drive meaningful interactions. Reviewers highlight how DemandScience’s tools and services enable them to effectively showcase their expertise and industry insights, ultimately strengthening their brand presence and credibility. Despite some minor criticisms, the general sentiment leans towards acknowledging DemandScience’s effectiveness in elevating brand awareness and thought leadership initiatives. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
B2B Relationship Building
Reviewers consistently highlight DemandScience’s ability to cultivate strong B2B relationships, emphasizing the company’s dedication to meeting client needs and delivering on conversion goals. Users appreciate the prompt and accurate assistance provided by DemandScience’s account representatives, which contributes to a smooth and efficient working partnership. While some reviewers mention minor communication challenges during staffing changes, overall sentiment leans towards positive experiences with DemandScience’s B2B relationship building efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“I only had good experiences with the Account representatives of DemandScience; they are helpful, responsive, and always go above and beyond to deliver client needs.” – Director in Other, Marketing & Advertising, 51-200 employees
“I have a great relationship with my client success manager, Alex. She is always responsive and always willing to advocate for our partnership and go above and beyond to ensure that we are happy with the program.” – Director in Other, Marketing & Advertising, 51-200 employees
“There was a staffing change during our relationship with DS. With that change, our communication dipped. We also need to reach out to learn who our new point of contact was.” – Manager in Marketing, Information Technology & Services, 1001-5000 employees
Customer Service Excellence
Users consistently laud DemandScience for its exceptional customer service, emphasizing the team’s prompt and effective communication, as well as their willingness to go above and beyond to address any issues or queries. The reviews reflect a strong sentiment of appreciation towards DemandScience’s customer service excellence, with users valuing the personalized and attentive support provided by the team. Customers frequently highlight the positive impact of the company’s customer-centric approach, noting that the responsive and dedicated customer service representatives contribute significantly to their overall satisfaction with DemandScience’s services. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Support and customer service are great. Very responsive and actionable team.” – Manager in Marketing, Computer Software, 1001-5000 employees
“Both our account manager and customer service team have been very approachable and supportive. Also very professional and they do get back to you quite quickly vs what you see sometimes at other vendors.” – Director in Marketing, Information Technology & Services, 501-1000 employees
“Customer service: Derek and Kate are two of the most dedicated, customer-oriented people I’ve ever worked with. They make my life easier and are flexible, adaptable, responsive and (most importantly) kind.” – Manager in Marketing, Information Technology & Services, 1001-5000 employees
Analytics and Insights
Reporting and Analytics
User sentiment regarding DemandScience’s reporting and analytics capabilities is somewhat mixed. While some users appreciate the detailed reporting provided by the platform, others express concerns about the limitations in reporting functionalities. There is a general consensus that DemandScience offers valuable insights and analytics to enhance marketing strategies, but there are also suggestions for improvements in terms of reporting flexibility and clarity. Users acknowledge the platform’s efforts in providing support and timely reporting, but there are areas where enhancements could be made to further optimize the reporting and analytics experience for users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“CONS: potentially a self-service reporting platform where we can breakdown leads by different details.” – Manager in Marketing, Consumer Electronics, 10,001+ employees
“It lacks on the technology side – by not giving access for users to the platform – so difficult to do their own setup, research, and reporting.” – Employee in Marketing, Information Technology and Services, 1001-5000 employees
“CONS: Reporting outside of a PowerPoint; More visibility and trust in leads.” – Manager in Marketing, Staffing & Recruiting, 51-200 employees
Strategic Planning and Insights
Users consistently praise DemandScience for its strategic planning and implementation support. They highlight the vendor’s ability to provide end-to-end strategy and implementation assistance, along with maintaining consistent communication, reporting, and updates throughout campaigns. Reviewers appreciate the strategic thinking that DemandScience brings to the table, helping businesses design programs tailored to their specific goals. However, some users note that while DemandScience excels in engaging hard-to-reach audiences efficiently, the leads generated may require ongoing nurturing and may not always be sales-ready. Despite this, the overall sentiment leans positively towards DemandScience’s strategic planning and insights capabilities, with users valuing the vendor’s expertise in developing and executing effective strategies for lead generation and demand generation initiatives. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
“If you are looking to engage a hard-to-reach audience without bloating your budget, DemandScience is the vendor for you. They are also very strategic and will help you design a program to fit your business goals.” – Director in Marketing, E-Learning, 51-200 employees
“DemandScience plays an integral role as a strategic tool for business-to-business (B2B) lead generation, using content syndication and we are just starting an ABM display trial. We leverage DemandScience’s intent analytics and data science capabilities to identify high-potential leads.” – Project Manager in Marketing, Human Resources, 501-1000 employees
“Whenever we need any campaign where generating lead is the most important criteria, we look for DemandScience campaign to target specific buying group. We are able to target specific buying group based on account names, countries, seniority, function, frequency of leads from each account and each seniority etc.” – Account Manager in Marketing, Information Technology & Services, 10,001+ employees