B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar Sales

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Security Information and Event Management (SIEM) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Security Information and Event Management (SIEM) Software Enterprise data centers generate enormous amounts of plaintext log data from applications, firewalls, virus filters, and other system. Although these logs often contain critically important security information, the sheer volume of data makes it infeasible for human analysts to process them. SIEM software solves this problem by aggregating, correlating, and analyzing the data from these log files. It then identifies important events and potential network security threats. By providing quick access to relevant log information, SIEM software enables security analysts to better respond to attacks, prevent future attacks, and comply with data security regulations. Common features of SIEM software include data collation, correlation, and normalization; integration with identity and access management tools; customizable dashboards and data views; […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Contact Center Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Contact Center Software Contact center software helps companies manage high-volume incoming and outgoing customer communication. Customer support teams and call centers use contact center software to quickly and efficiently direct customers needing assistance to agents who can help them. This software commonly includes features such as call routing, caller validation, interactive voice response (IVR), call scripting, call recording, quality monitoring, KPI tracking, and report generation. Some products also support multi-channel communication and aggregation of data from voice, email, SMS, social media, and live chat communications into a single customer record. Before purchasing contact center software, buyers should consider their primary communications channels. As text messaging and social media communication rise in popularity, it becomes more and more important for call centers to support a variety of channels – […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for NoSQL Databases. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. NoSQL Databases NoSQL is a specific database architecture that allows users to store and file data faster than they can with traditional relational databases, which use Structured Query Language (SQL) as the data querying language. Unlike relational databases that store data in a tabular format, NoSQL databases are compatible with multiple data models, and are therefore better suited for use in large distributed environments. Different types of data models used by NoSQL databases include: document databases, graph databases, key-value databases, and wide-column stores. Some common features and benefits of using a NoSQL database include a less rigid data structure compared to  relational databases, making them easier to manage; allowing users to transfer larger quantities of data into the database, thus being more scalable; and the ability to handle large […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Integration Platform-as-a-Service (iPaaS). The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Integration Platform-as-a-Service (iPaaS) Products The difference between iPaaS technologies and older integration technologies are twofold: Firstly these are cloud native products that are lighter-weight and delivered via the cloud. Secondly, iPaaS technologies are relatively simple to use and are frequently purchased by line-of-business organizations rather than the IT department. Enterprise platforms with a broad range of capabilities tend to be more difficult to use than products designed for small companies. It is vitally important to understand what level of complexity your user base will be able to handle before selecting a product. Some products require coding abilities, at least for some tasks, while others are designed for citizen integrators or business users with limited or no technical abilities. Here are the winners: IFTTT IFTTT is a free software platform […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for CPQ Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Configure, Price, Quote (CPQ) Software Configure, price, quote (CPQ) software is a sales acceleration tool designed to generate quotes for various product configurations based on specified rules. CPQ software is often used by Sales teams to deliver accurate quotes to customers quickly and maintain pricing consistency across sales reps and teams. Most CPQ software is based around a rules engine that accounts for supply, pricing structures, and customer information, tailoring quotes for individual situations. Along with the rules engine, CPQ solutions often include product configuration systems, which automate the process of building product bundles and applying discounts and exceptions. Other common features include CRM integration, manual pricing adjustment, credit checking, e-signature capability, and customer self-service systems. Buyers considering CPQ software should consider the level of product complexity they need […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Customer Success Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Customer Success Software Customer Success Software is designed to help companies decrease churn and increase upsell. The goal is to get visibility into the status of customers’ relationships with your products and services, and keep them engaged. Customer Success Software centralizes customer data, and analyzes that data to identify potential problems and opportunities. It also helps manage communication with customers. Some tools recommend or facilitate manual outreach. Others send automated messages based on product usage and other customer attributes. This helps customer success managers (CSMs), account managers, and support professionals stay organized while handling more customers at a time. Features, integrations, and cost vary widely. If you’re evaluating different options for customer success software, be clear about your use case. Do you need an end-to-end solution for customer […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Nonprofit CRM Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Nonprofit Constituent Relationship Management (CRM) Software Nonprofit Constituent Relationship Management (CRM) software organizes and centralizes constituent data for nonprofit organizations. Constituents can include donors, staff, volunteers, event attendees, board members, and sponsors. Nonprofits use these products to help raise funds, manage pledges, send marketing emails, and review metrics. Nonprofit CRM software may also include collaboration features, analytics and reporting tools, workflow and task assignment, and finance management capability. When evaluating nonprofit CRM software, buyers should consider their budget, including how their constituent size will impact the price of each solution. Some products have a user limit per tier, while others charge on a per-constituent basis. It’s also important to evaluate the organization’s expected growth rate. If the organization plans to expand heavily in the future, make sure to […]

We are hearing a lot about the customer experience these days – and the idea is here to stay. The only way a company can give customers a great experience is through knowing their preferences first. Of course, every company is going to have different customers with a different set of motivations and expectations. Customers in all fields are experiencing similar large scale changes in technology and purchasing patterns.   Every year we see new trends emerge as technology evolves and buyer journeys shift. We are now well underway into 2019 — it’s time to look at where customer preferences are heading. Omnichannel Experiences Make Customer Experiences Seamless Customers expect businesses to keep up with their reality—they can find reviews, marketing content, and competitor pricing and inventory across all their devices. They expect to see these things in-store as well. B2C customers both “showroom” and “webroom shop,” meaning that they either look at products in-store and then make an online purchase or vice versa. Customers want the best prices and quality of products, but they also want their digital and physical worlds to interact. Companies that integrate these customer realities together give customers a better experience. Omnichannel shopping is when […]

Finding talent today can be quite the feat. When a job listing is posted online, hundreds of people will see the listing and apply even if they aren’t qualified. Filtering through all these resumes can be a headache for HR. This is why companies use an applicant tracking system (ATS). ATS and recruitment software solutions have changed how HR approaches the entire hiring process — making every step simplified, collaborative, and effective for finding the best employees for your company.  What is ATS Recruitment? ATS recruitment is the use of software to help streamline the recruitment and hiring process. ATS solutions help companies post job listings, monitor applications, and communicate with other team members. These solutions help HR teams gather, screen, and store thousands of resumes. When it comes to tools that facilitate recruitment and hiring, there can be some blurring of the lines between different software terms. Fortunately, ATS and Recruitment software can be mistaken for each other, but at the same time are morphing into one. ATS traditionally refers to job posting, filtering through resumes, and tracking applicants through the hiring pipeline. Recruitment software refers to modern, all-in-one software suites that include these features plus scheduling, email marketing, […]

Social media provides a powerful way for companies to spread their brand’s voice and stories. But with this potential comes extra challenge. Social media is no longer used for solely posting marketing content — it is used as a major way to engage customers along their entire customer journey. Marketing, sales, and support teams all use social media as a platform to communicate with customers at scale. With multiple silos of a company using several social media channels, keeping a consistent voice and customer approach can become logistically tricky. This is where social media management platforms come in. Enterprise-grade social media management solutions allow teams across entire organizations to engage with customers seamlessly. Perhaps your team needs support managing your social agenda, but you don’t know where to start. A good place to start your research is to examine which solutions other professionals frequently search for and look into. Hootsuite is one of the most searched for social media solutions on TrustRadius. But it is not alone. We are going to take a look at the most frequent comparisons to Hootsuite. These are the main products other buyers who are interested in Hootsuite are also evaluating–so you may want to […]

What’s machine learning? That’s a complicated question. So where do we begin? The machine learning story is not a simple one, especially given the fact that what goes by that name in 2019 differs in many ways from the machine learning technology of the past. What’s more complicated is the fact that the internet is bursting with descriptions of machine learning at every imaginable level of expertise and abstraction. Try punching the term into a search engine and expect to find yourself digging through a mixed bag of technical discussions, academic publications, user forums, blogs, tech reporting, and so on. To cut through the noise and clear away confusion, it’s best to establish a clear foundation. What we can do is start with a simple, working definition of machine learning and use it, and the basic concepts connected with it, to better understand some fundamental issues around this rapidly developing technology and its growing practical applications. This article provides a brisk but deep dive into the world of machine learning by addressing the following key issues: What is it? How it differs from past technologies? How it is being used to guide decision-making and improve performance within many different kinds […]

This is old news. We’ve got new research for 2021. SEE THE NEW DATA Today—on International Women’s Day 2019—we are launching 163 Voices: Women in Tech Speak Up. It is a report that tells the individual experiences of 163 women in the tech industry, spanning roles and generations. It is a report that we hope will play one small part in improving workplace dynamics. Download the Full Report Here TrustRadius has always aimed to change the tech industry. Our mission is to bring transparency to the world of buying and selling business technology. For both buyers and sellers, we aim to let the truth speak for itself, in the words of the professionals who use the technology day in and day out. This report holds a different kind of truth. It promotes a different kind of transparency. There are plenty of broad quantitative research studies investigating the state of women in tech—providing evidence of discrimination such as wage gaps, lack of VC-funding, and accelerated quit rates for women in the industry. Those studies are extremely important in inciting change. So why read this report? Who cares about 163 voices, in an industry that represents more than a million jobs? This […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Accounting & Budgeting Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Accounting & Budgeting Software Software buyers have a wide range of Accounting & Budgeting software options to choose from, finding the right one can be a difficult process. Accounting professionals on TrustRadius use reviews written by software end-users and product comparisons to help them make better informed purchasing decisions. In the past quarter, more than 17,300 professionals used TrustRadius to evaluate Accounting & Budgeting software products—at least 1,188 of them were from enterprise companies with more than 1,000 employees. Visitors evaluating Accounting & Budgeting software were most curious about comparing different products and reading product reviews —64% compared at least two products and 59% read reviews. Here are the winners: Accounting by Wave Accounting by Wave is an accounting system designed for small businesses. It offers many […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Project Management Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Project Management Software Project management software helps teams and individuals define, plan, execute, and assess projects. These products often act as project hubs for teams, helping them keep track of tasks that need to be done, who will do them, and when they should be completed. Common features include task assignment and scheduling, file sharing and organization, task grouping, collaboration tools, time tracking, mobile applications, and integration with third-party software like Zapier, Slack, and Google Drive. The feature scope of project management products can vary widely. Some products, such as Wunderlist, focus exclusively on to-dos and team communication. Other products, such as JIRA, support a variety of organizational methods, custom workflows, and detailed reporting features. Buyers of project management software should consider their organization’s needs. Smaller teams or […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Business Intelligence (BI) Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Business Intelligence (BI) Tools Finding the right BI tool that meets all your business’ needs best can be a difficult task.  Software buyers on TrustRadius use reviews written by BI tool end-users and product comparisons to help them make better informed purchasing decisions. In the past quarter 39,900 professionals used TrustRadius to evaluate Business Intelligence (BI) tools—at least 9,600 of them were from enterprise companies with 1,000 or more employees. Visitors evaluating BI tools were most curious about comparing different products and reading product reviews —53% compared at least two products and 30% read reviews. Here are the winners: SiSense Sisense is a full-stack product with a columnar data store, an ETL layer and a set of front-end tools for constructing dashboards and visualizations. It has been […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Payroll Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Payroll Software Payroll software helps businesses process payment for employees, submit accurate tax reports, and provide employee benefits. Benefits administrators and payroll teams use it to calculate payments, deduct withholdings from paychecks, track payment history, make direct deposits, and adjust salaries and benefit plans. Payroll software is often both offered as a standalone product and included with comprehensive HR Management and HCM suites. Accounting software sometimes includes payroll features as well. A handful of the Top Rated payroll products below are either HR or Accounting software that also offer payroll capabilities. Buyers of payroll software should consider their combined accounting and HR needs when evaluating their choices. A standalone payroll solution can often meet the needs of a small business with low HR overhead. Midsize companies and enterprises might […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Collaboration Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Collaboration Tools Collaboration Tools can’t always be compared apples-to-apples. That’s because they take different functional approaches. Depending on the type of collaboration a tool is designed to facilitate, it will have features around communication, project & task management, and/or file sharing & management. As you peruse this list of products, keep your team’s needs in mind. What’s right for your collaboration context won’t be right for everyone. Think about the kinds of work and information your team should be able to collaborate on. What are the specific challenges or bottlenecks you face today? How many people need to be able to collaborate together at once? What forms of communication are most natural for the potential users of this tool? Do they need to be able to talk in real […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Enterprise Resource Planning (ERP) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Enterprise Resource Planning (ERP) Software There is no shortage of Enterprise Resource Planning software solutions, figuring out which one meets you business needs best can be a long and stressful process. Buyers researching ERP solutions on TrustRadius use reviews written by software end-users and product comparisons to help them make better informed purchasing decisions. In the past quarter more than 23,900 professionals used TrustRadius to evaluate ERP products—at least 2,413 of them were from enterprise companies with more than 1,000 employees. Visitors evaluating ERP products were most curious about reading product reviews and comparing different products —56% read reviews and 38% compared at least two products. Here are the winners: Sage Intacct Sage Intacct is a modular cloud ERP system. It includes core accounting features like […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Ecommerce Platforms . The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Ecommerce Platforms Ecommerce platforms help users create and manage online storefronts to sell their products. Businesses use ecommerce software to manage product offerings and pricing, assist customers with purchases, manage orders and inventory, and track sales data. Common features of ecommerce platforms include desktop and mobile-friendly storefronts, support for multi-channel sales, blogging, customizable discounts, content management capabilities, payment processing, and tax preparation assistance. Some ecommerce providers partner with shipping companies, offering shipping discounts to their customers. In the past quarter more than 12,100 professionals used TrustRadius to evaluate Ecommerce Platform products—at least 258 of them were from enterprise companies with more than 1,000 employees. Visitors evaluating CRM products were most curious about comparing different products and reading reviews—38% compared at least two products, and 34% read product reviews. […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Customer Relationship Management (CRM) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Customer Relationship Management (CRM) Software CRM software helps users store, organize, use, and share customer information. Common features of CRM software include contact organization, sales pipeline management, email templates, and automatic logging for contact interactions. Many CRM products include additional features, such as sales and marketing automation, customer support systems, and data analytics. Sales and marketing teams use CRM software to keep track of contact information, manage the flow of prospects through the sales pipeline, and maintain consistent communication with leads and customers. By doing so, sales and marketing teams can centralize contact data collection and streamline the sales cycle.   In the past quarter more than 23,600 professionals used TrustRadius to evaluate Customer Relationship Management (CRM) products—at least 2,172 of them were from enterprise companies […]