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Vidyard Product Guide

TrustRadius Insights
July 2, 2024
Marketing, Product Guides

Vidyard Product Guide

Thinking about purchasing Vidyard? Check out our in-depth guide, synthesized from authentic user reviews. We’ve summarized users’ thoughts about how well Vidyard works for them.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Marketing and Sales Enablement

Video Marketing Strategies

Users consistently praise Vidyard for its impactful video marketing capabilities. They highlight how Vidyard’s video marketing strategies have significantly increased engagement, views, and lead flow for their marketing campaigns. The ability to embed videos into emails and websites has been particularly beneficial, leading to higher email open rates and increased website visitor engagement. Users also appreciate the ease of sharing and tracking video performance, which has resulted in positive responses and improved prospecting engagement. Vidyard’s video marketing strategies have proven to be a valuable asset in enhancing brand visibility and driving conversions for various users across different industries. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Vidyard helps us connect with our customers and prospects in a very profound way. This is such a needed product now more than ever. We live in an age where email inboxes are way too cluttered and people hardly ever answer their phone if they don’t recognize their number.”Team Lead in Sales, Computer Software, 51-200 employees

“In my industry, there really isn’t a time that I feel would be inappropriate to use the tool. I feel it’s most useful to an audience that you haven’t connected with yet, however.”Director in Sales, Hospital & Health Care, 1001-5000 employees

“Our Marketing team is using Vidyard to host, share and track views of videos. Being able to easily host videos and embed them in emails and our websites has been life-changing.”Director in Marketing, Computer Software, 51-200 employees

Sales Enablement Tools

User feedback on Vidyard’s sales enablement tools is predominantly positive, with many highlighting its effectiveness in enhancing sales outreach and prospect engagement. The tool is commended for its ability to personalize communication, increase response rates, and streamline the sales process. Users appreciate the ease of use and the impact it has on driving conversions and fostering stronger client relationships. While some users mention initial challenges with adoption and complexity, overall, Vidyard’s sales enablement tools are seen as a valuable asset for sales teams looking to stand out and drive results in a competitive market. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Vidyard has been critical for our team in many ways. One way that we didn’t realize how much we’d be using it is for training new teammates while we’re all working remotely.”Team Lead in Sales, Computer Software, 51-200 employees

“Vidyard is amazing if you are trying to target high-level prospects and cut through the noise of text-heavy emails. I have had great success with Vidyard as a corporate rep and several of my colleagues have as well.”Account Manager in Sales, Computer Software, 501-1000 employees

“In our organization, It is now used by sales teams, but I suggest they include marketing when trying Vidyard for the first time.”Account Manager in Sales, E-Learning, 501-1000 employees

Lead Generation and Conversion

User feedback regarding Vidyard’s lead generation and conversion functionalities is predominantly positive. Reviewers highlight the platform’s effectiveness in driving lead generation through features like CTAs at the end of videos and the ability to track analytics for better conversion rates. Additionally, users appreciate Vidyard’s integration capabilities with CRM systems like HubSpot, which streamline the process of capturing and managing leads. While some users mention minor areas for improvement such as enhancing user access control and clarifying the setup process for custom domain video hubs, overall, Vidyard is recognized for its strong performance in facilitating lead generation and conversion efforts. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“For the purposes of what we got it for, it is fantastic with video links, hosting, syncing to YouTube, lead generation, and more.”Professional in Marketing, Construction, 51-200 employees

“We also use a connector with our CMS in order to use Vidyard as our source of truth and port over the title and description to display on our site.”Administrator in Marketing, Marketing & Advertising, 1001-5000 employees

“We save hundreds of dollars a month because we don’t have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!”Administrative Assistant in Sales, Packaging & Containers, 11-50 employees

Communication and Engagement

Email Integration and Outreach

Users consistently highlight Vidyard’s email integration and outreach capabilities as valuable tools for enhancing communication with customers and prospects. While some users have experienced minor technical issues, such as videos not embedding correctly or links not working, the overall consensus is positive regarding the impact on email open rates, click-through rates, and meeting bookings. Vidyard’s ability to personalize emails with video content and track viewer engagement is particularly praised, with users noting the effectiveness of using video messages to stand out in crowded inboxes and drive meaningful interactions. Despite some challenges with integration with platforms like HubSpot and occasional technical glitches, users appreciate the ease of recording and sharing videos, as well as the insights provided by Vidyard’s analytics for optimizing outreach strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“It’s easy. It’s as easy as checking multiple videos to string them together and then you can click on icons with titles to plug your video into your email. Very simple and easy.”Account Manager in Sales, Computer Software, 51-200 employees

“I am sending user’s video walkthroughs on new products, how to fix a problem or features, or an introduction of myself to new users. Vidyard allows me to create a more personal touch than a simple email and a less time-consuming alternative to a full meeting with a member.”Employee in Customer Service, Security & Investigations, 11-50 employees

“It increased my open and click rates by about 5-10%; On the other hand, a lot of times, the email failed to embed the video or the link didn’t work. One time, I sent 300 emails out and this happened.”Director in Sales, Hospital & Health Care, 1001-5000 employees

Personalized Communication

User consensus seems to be that Vidyard excels in enhancing communication and engagement through personalized video messages. Reviewers consistently praise Vidyard for its ability to add a personal touch to interactions, making it easier to connect with prospects and customers on a more human level. The platform’s personalized communication features are widely appreciated for their effectiveness in standing out in a crowded digital landscape and fostering meaningful conversations. Users highlight Vidyard’s personalized messaging as a key factor in driving engagement and building relationships with their audience. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“It simply adds a personal touch.”Employee in Customer Service, Security & Investigations, 11-50 employees

“Vidyard has always been a great way to personalize the message to them.”Representative in Marketing, Computer Software, 1001-5000 employees

“We use Vidyard to send personalized thank you videos to donors. We have found with the advancement of technology they don’t always want to pick up the phone to receive a thank you call.”Director in Other, Non-profit Organization Management, 11-50 employees

Customer Engagement and Support

Users consistently highlight Vidyard’s exceptional customer engagement and support features. They appreciate the platform’s ability to personalize interactions, streamline communication, and provide timely assistance to both prospects and existing customers. While some users have encountered minor technical issues, the overall sentiment leans towards positive experiences with Vidyard’s customer support services. The platform’s emphasis on enhancing user engagement through tailored video tutorials and responsive assistance has garnered praise from users across various departments within organizations. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Vidyard deserves a 10/10 when it comes to usability because we have had no issues with the platform. It is easy to use and if we ever need help support is always there to help.”Consultant in Sales, Financial Services, 51-200 employees

“The customer service is awesome. I always get ahold of our rep within an hour of contacting!; Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep’s arsenal!”Director in Sales, Hospital & Health Care, 1001-5000 employees

“CONS: Customer service was not great; May be my connection, but videos sometimes seem to load slowly; Freezes occasionally”Account Manager in Sales, Computer Software, 1-10 employees

Content Creation and Management

Video Recording and Editing

Users consistently praise Vidyard’s efficient video recording and editing features. They appreciate the ease of use and quick access to recording tools, allowing them to create and share videos effortlessly. The ability to track viewership and engagement metrics adds value to their video communication strategies. Some users have highlighted the need for improved integration capabilities and user-friendliness in the editing process. Despite minor concerns, Vidyard’s video recording and editing functionalities are generally well-received for their simplicity and effectiveness in enhancing communication through visual content. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I can go to Vidyard and record a video within ten seconds. I can then go back and see if it was watched (I’m also notified through email) and for how long. I can see where it was watched from so if it was shared with a colleague across the country that tells me it is a warmer lead.”C-Level Executive in Corporate, Marketing & Advertising, 1-10 employees

“It really is easy to use. The control panel is very accessible and you can see on the screen what your video will look like while you are recording it. There are little info bubbles to explain things on the screen. Accessing your video library is also quick and easy to use.”Representative in Marketing, Computer Software, 1001-5000 employees

“I now have the premium version, but I’m not sure how to access some of the tools I was told are now available. Specifically, the annotation tools that I can use while recording videos. If I do have them, I have not figured out where they are.”Consultant in Customer Service, Publishing, 10,001+ employees

Content Creation and Management

Reviewers consistently praise Vidyard’s content creation and management capabilities. Users appreciate the ease of creating, hosting, and managing video content within Vidyard’s platform. The ability to upload videos quickly, organize them in a content library, and share them effortlessly has been highlighted as key strengths by users. Additionally, the feature that allows for the inclusion of scripts, links, and other enhancements in videos has been well-received for enhancing the overall content management experience. Despite some minor issues reported, such as occasional browser compatibility issues and the need for more comprehensive onboarding resources, overall sentiment towards Vidyard’s content creation and management functionalities remains positive. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Vidyard makes sharing video content easy. You can rapidly upload, trim and have your video ready to share in minutes.”Contributor in Marketing, Computer Software, 1001-5000 employees

“It really is easy to use. The control panel is very accessible and you can see on the screen what your video will look like while you are recording it.”Representative in Marketing, Computer Software, 1001-5000 employees

“Sometimes the chrome browser doesn’t work. I occasionally have to quit chrome and relaunch it.”Team Lead in Sales, Computer Software, 51-200 employees

Video Hosting and Sharing

Users consistently praise Vidyard’s video hosting and sharing capabilities for their ease of use and efficiency. The ability to quickly record, embed, and share videos has been highlighted as a significant advantage by reviewers. Additionally, the feature that allows for tracking video views and engagement has been well-received, providing valuable insights for users. Despite some minor issues reported, such as difficulties with embedding videos automatically, overall feedback indicates that Vidyard’s video hosting and sharing functionalities are highly regarded by users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Our Marketing team is using Vidyard to host, share and track views of videos. Being able to easily host videos and embed them in emails and our websites has been life-changing.”Director in Marketing, Computer Software, 51-200 employees

“Vidyard makes sharing video content easy. You can rapidly upload, trim and have your video ready to share in minutes (dependent upon file size and bandwidth).”Contributor in Marketing, Computer Software, 1001-5000 employees

“On the other hand, a lot of times, the email failed to embed the video or the link didn’t work. One time, I sent 300 emails out and this happened.”Director in Sales, Hospital & Health Care, 1001-5000 employees

Analytics, Optimization, and Tools

Analytics and Tracking

Users consistently praise Vidyard’s analytics and tracking features for their robust capabilities in monitoring viewer behavior, such as video watch duration and click-through rates. The platform’s analytics provide valuable insights into audience engagement, helping users tailor their outreach strategies effectively. Additionally, the tracking functionality enables users to identify warm leads based on video interactions, ultimately streamlining their follow-up processes. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“I can go to Vidyard and record a video within ten seconds. I can then go back and see if it was watched (I’m also notified through email) and for how long. I can see where it was watched from so if it was shared with a colleague across the country that tells me it is a warmer lead.”C-Level Executive in Corporate, Marketing & Advertising, 1-10 employees

“Our organization uses Vidyard to provide better branding, calls to action, video watch analytics in marketing efforts, and to enable better sales conversations with all of the above.”Manager in Marketing, Events Services, 51-200 employees

“I cannot track who watched the video & how long they watched it unless I send the email directly from within the Vidyard app. I want to be able to include the link in my regular email that includes my signature & company branding and be able to see the tracking/viewing info.”Contributor in Sales, Computer Software, 11-50 employees

Video Content Optimization

While some users appreciate Vidyard’s video optimization for SEO and custom CTAs, others find challenges in editing videos and customizing thumbnails. The platform’s ability to track views and offer animated thumbnails is praised by some, but the complexity of the admin interface and limitations in customization options are noted as drawbacks. Users have varying experiences with Vidyard’s video content optimization features, with some finding them beneficial for personalized outreach and client engagement, while others encounter difficulties in the editing process and integration with other platforms. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8)

“Video optimization for SEO; Video Asset Management; Custom CTAs; Custom Playlists.”Manager in Other, Marketing & Advertising, 11-50 employees

“Videos can be challenging to edit. The time increments when editing are not in 1-second intervals, and you don’t know if you have edited properly until after you have saved the edit. It can lead to some hassles and headaches.”Contributor in Sales, Events Services, 11-50 employees

“Tracking views: To hold viewers accountable and remind them to watch if they haven’t or vice versa. Customization: Being able to add titles to make the client know and feel that we made the video for them specifically. Thumbnails: The ability for them to be animated and not a static image is a game-changer.”Account Manager in Marketing, Marketing & Advertising, 1-10 employees

Platform and Tool Integrations

Users consistently highlight Vidyard’s platform and tool integrations as a key strength, particularly praising the ease of use and efficiency of the Chrome extension and app. The integration with various tools like LinkedIn, HubSpot, and Gmail is commended for streamlining workflows and enhancing productivity. While some users mention minor drawbacks such as the need for improvements in certain integrations and features like custom branded watch pages, overall, the sentiment leans towards positive experiences with Vidyard’s platform and tool integrations. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Their integration with HubSpot, YouTube, and others could be improved.”Manager in Marketing, Events Services, 51-200 employees

“Vidyard is great for an easy-to-use chrome extension for recording, sharing, and tracking videos.”Manager in Marketing, Events Services, 51-200 employees

“I feel the integration ability could be strengthened. We had a lot of looses ends.”Director in Sales, Hospital & Health Care, 1001-5000 employees

Internal Collaboration and Training

Training and Internal Use

Users consistently praise Vidyard’s training and internal collaboration features, highlighting their effectiveness in enhancing team communication and onboarding processes. The general sentiment among reviewers is that Vidyard’s training capabilities are user-friendly and efficient, allowing for quick and easy sharing of knowledge within teams. The platform’s internal use functionalities are commended for streamlining processes and facilitating remote training sessions. Users appreciate the convenience of creating and sharing training videos, as well as the platform’s ability to support internal communication and knowledge sharing. Despite some minor issues reported, such as compatibility challenges with certain browsers, overall feedback on Vidyard’s training and internal use features remains positive. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“We use Vidyard for training, it’s been such a big help to be able to share a quick recording on how-to tutorials for our various digital platforms. We also have our new hires record quick introduction videos to share with the class prior to trainings, this really helps them become familiar and comfortable with each other allowing for us to dive in quickly to group discussions.”Manager in Sales, Construction, 1001-5000 employees

“Our organization is using Vidyard differently than a typical business case. We have outside sales reps all across the country visiting gun ranges, training facilities, and retail stores pitching our memberships. We utilize Vidyard solely internally for video communication and compliance review.”Supervisor in Sales, Consumer Services, 501-1000 employees

“Vidyard is great for sending a personalized message to a contact. Vidyard is also great for creating onboarding videos.”Program Manager in Product Management, E-Learning, 11-50 employees

Team Collaboration and Efficiency

Users across various organizations have diverse perspectives on Vidyard’s team collaboration and efficiency features. Some users praise Vidyard for enhancing team collaboration through personalized videos, which have proven effective in standing out amidst a sea of sales emails. The platform’s ability to put a face to the name and provide analytics is particularly valued by teams engaging with prospects. However, there are suggestions to streamline the tool’s complexity, improve user onboarding, and involve additional departments like marketing for a more holistic utilization of Vidyard’s collaboration and efficiency capabilities. Despite some challenges, users appreciate Vidyard’s ease of use, video grouping functionality, and the ability to share videos externally, highlighting its potential to boost team collaboration and efficiency within organizations. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Our team also loves analytics. Our team will continue to use this platform especially now that we’re all working from home. It’s a great way to put a face to the name.”Consultant in Sales, Financial Services, 51-200 employees

“Vidyard is being used across our entire organization. We started using it for SDR outreach, marketing, and customer support. Now we use it internally to help out our colleagues as well.”C-Level Executive in Marketing, Consumer Services, 51-200 employees

“In our organization, It is now used by sales teams, but I suggest they include marketing when trying Vidyard for the first time.”Account Manager in Sales, E-Learning, 501-1000 employees

“Our organization uses Vidyard to provide better branding, calls to action, video watch analytics in marketing efforts, and to enable better sales conversations with all of the above.”Manager in Marketing, Events Services, 51-200 employees

Prospecting and Client Interaction

Users consistently praise Vidyard for its prospecting and client interaction capabilities. They highlight the platform’s effectiveness in personalizing outreach, engaging with prospects, and enhancing follow-up efforts. Vidyard’s ability to humanize interactions through personalized videos has been particularly lauded by users, leading to deeper engagement and faster sales cycles. The tool’s features, such as animated gifs for initial outreach and easy troubleshooting for clients, have proven valuable in cutting through the clutter of communication channels and providing a more personalized touch to client interactions. Additionally, the platform’s analytics and tracking functionalities have empowered users to measure the impact of their outreach efforts and tailor their strategies for optimal results. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Some of my largest deals have come from video prospecting with Vidyard and it has caught the attention of C-level prospects and opened doors that otherwise would be impossible to open.”Account Manager in Sales, Computer Software, 501-1000 employees

“Our team also loves analytics. Our team will continue to use this platform especially now that we’re all working from home. It’s a great way to put a face to the name.”Consultant in Sales, Financial Services, 51-200 employees

“Vidyard is well-suited for business development activities where you’re focused on human-to-human outreach. We see a higher rate of interaction with our biz dev email outreach.”Director in Marketing, Computer Software, 201-500 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

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