How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Microsoft Excel users have appreciated its flexibility for a variety of applications. As highlighted by reviewers, Excel has been widely used for data analysis, budgeting, creating charts, project management, among other tasks in both professional and academic settings. Users have found its functionalities, such as formulas, pivot tables, and macros, to be very powerful for dealing with large data sets and complex computations. On the other hand, customers have cited Smartsheet as an ideal tool for project management, team collaboration and work tracking. According to user reviews, Smartsheet has been extensively used for scheduling, planning, tracking project timelines, resource allocation and more. It has been noted by users for its real-time collaboration, workflow automation, and integrations with other tools, which have especially benefited teams working remotely. In comparison, Excel and Smartsheet serve somewhat similar use cases, but with different focuses. One striking difference from user feedback is the collaborative nature of Smartsheet, which seems to be more suited for real-time teamwork as compared to Excel. Yet, Excel’s powerful capabilities for handling large data sets and complex calculations have been brought to light, making it more suitable for in-depth data analysis tasks. Thus, user preference seems to heavily depend upon the […]

Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.   However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.   Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some […]

Customers for both Adobe Express and Canva frequently use these platforms for graphic design purposes. Reviewers have pointed out that both platforms are widely used in creating social media posts, website banners, infographics, and digital advertisements due to their vast selection of templates and easy-to-use interfaces. However, Adobe Express customers have also mentioned using this tool to edit and enhance photos with its range of photo editing features, while Canva customers have highlighted its use in designing presentations and printable materials such as flyers and posters.   The platforms’ features and tools often dictate their specific uses by the customers. Many Adobe Express users have pointed to the wide array of filters, effects, and advanced editing tools in using it for more sophisticated and professional graphic designs and photo editing. On the other hand, customers of Canva appreciate its drag-and-drop functionality and the diverse library of pre-made designs, images, and fonts which make it a preferred tool for those looking for simplicity, speed, and convenience in creating visually appealing content.   Regarding the user base, both products cater to a diverse set of customers. Adobe Express, with its advanced features, is consistently used by professional photographers, digital artists, and graphic […]

Reviewers of both MINDBODY and Acuity Scheduling often use these platforms in service-based industries such as health, wellness, and personal coaching, among others. Users note that both products have been utilized to handle appointment scheduling, client management, and payment processing. Customers of both solutions highlight their effectiveness in automating these tasks, resulting in time saved and increased efficiency.   However, a notable difference between MINDBODY and Acuity Scheduling is their respective areas of strength, as perceived by users. For businesses with a heavy focus on class or group session scheduling, MINDBODY has reportedly provided more robust functionality. Its facility for managing class schedules and pass packages has been particularly appreciated by users in the fitness industry. On the other hand, Acuity Scheduling users, especially those offering individual appointments, find its easy and intuitive scheduling interface coupled with flexible calendar view options more useful.   Furthermore, how users interact with the two products also differs. MINDBODY users acknowledge that the software has been a bit complex to set up and requires some time to understand fully. In contrast, users of Acuity Scheduling generally reported that this tool is easier to set up, with a more straightforward, user-friendly interface. This factor could […]

Calendly users have found that the product is vastly used for scheduling appointments and meetings across different time zones. A common use case for Calendly, as highlighted by numerous users, is in the corporate world where scheduling meetings can be a hassle due to disparate schedules and availability. In particular, users have praised its ability to integrate with multiple calendars, making it easy for attendees to pick and choose convenient meeting times.   Acuity Scheduling, on the other hand, has been favorably used by health professionals, consultants, and professionals providing individual services. According to customers, it proves beneficial in managing and organizing appointment slots, giving clients the autonomy to book their appointments. The customizability and ability to send automatic reminders about appointments were aspects of the tool that many users found particularly helpful. Another key point users mentioned about Acuity Scheduling is its flexibility in integrating with several payment systems.   While both products serve the main purpose of managing and organizing meetings or appointments, they differ in their primary user base. Where Calendly might be more commonly used in a corporate environment for scheduling team meetings or one-on-ones, Acuity Scheduling seems to have found its niche in facilitating client […]

Users of both LibreOffice and Microsoft 365 have found these tools useful for executing various tasks such as word processing, creating spreadsheets, and crafting presentations. A significant number of users have affirmed the efficiency of both products in creating and editing both personal and professional documents. However, while users find LibreOffice often best suited for personal use and small projects, Microsoft 365 is often preferred for more complex or collaborative tasks due to its advanced features and cloud-based sharing capabilities.   Reviewers have noted that LibreOffice is typically favored by those who want an open-source alternative to Microsoft Office. This product appeals to users who value its free nature, the ability to run on various platforms, and possess sufficient skills to navigate its user interface. On the other hand, customers frequently appreciate Microsoft 365 for its integrated ecosystem, which allows seamless use across devices and collaborative work thanks to a suite of programs along with cloud storage.   While customers value LibreOffice for its compatibility with a wide range of document formats, including those from Microsoft Office, Microsoft 365 users cite the ability to work on documents in real time with others and save them directly to the cloud as […]

Users of both Ahrefs and SE Ranking have noted their utility for content analysis and competitive research. Reviewers of Ahrefs often mention its ability to provide detailed backlink profiles and keyword tracking, which is helpful for understanding a site’s SEO performance. However, SE Ranking users speak highly of its comprehensive suite of SEO tools that goes beyond backlink analysis to include features like social media management and on-page checker.   While both products have proven to be useful for SEO professionals, each caters to different aspects of user needs in the realm of SEO. Ahrefs has been praised for its robust data and ease of use, particularly when managing multiple websites. On the other hand, SE Ranking customers appreciate its flexibility and affordability, making it a popular choice for small businesses and beginners starting out with SEO. They also value its keyword rank tracking feature, which allows for granular analysis of website performance.   In terms of technical SEO, reviewers remark on the sophisticated site audit tool that Ahrefs offers, which provides a deep dive into technical issues affecting a website’s SEO. In contrast, users of SE Ranking laud its user-friendly interface and the ability to gauge the overall health […]

Customers have primarily utilized Ahrefs for its backlink analysis features. They regularly mention how the detailed insights and metrics provided help them evaluate their own and competitors’ link profiles, aiding in shaping their SEO strategies. Moreover, they commend the software for its keyword research functionality, where users express that it presents extensive data to identify high-ranking keywords and understand keyword difficulty effectively.   On the other hand, Semrush users often use it for its comprehensive suite of SEO tools, including keyword research, site audits, and competitor analysis. Reviewers have noted that the content template feature, which provides SEO recommendations for content creation, has been a helpful tool for addressing their specific SEO needs. Furthermore, customers repeatedly highlight the social media toolkit, stating that it allows for easy tracking of social media performance and scheduling posts, a use case not commonly associated with Ahrefs.

Customers have reported using Keap for small to medium-sized businesses, and it appears to be particularly beneficial for entrepreneurs. Many users have noted that the CRM platform is very efficient for managing customer relationships and largely helps them streamline their sales processes. In particular, Keap has been commended for its ability to organize leads and maintain contact information, moreover, users have appreciated how it accommodates scheduling appointments, sending automated emails, and setting up marketing campaigns.   On the other hand, Salesforce Sales Cloud seems to be favored more by medium to large-sized businesses. Reviewers have indicated that its CRM functionality is robust and supports a broad spectrum of business processes like managing customer relationships and sales processes much like Keap. However, Salesforce users highlight its ability to integrate with various enterprise-level software, its customizability, and its comprehensive reporting and dashboards. Its powerful analytics and sharing features have been widely noted by users across industries who needed more advanced tracking and team collaboration tools.

Reviewers of Bazaarvoice often highlight its use in gathering and managing customer reviews, questions, and feedback. They’ve praised its sophisticated review moderation, commenting that it allows businesses to screen reviews for inappropriate content, thus maintaining the integrity of their website or online storefront. Users also have leveraged Bazaarvoice’s insight tools to track customer engagement and measure the success of their marketing initiatives.   Alternatively, many Yotpo users center on its abilities as a content marketing platform, particularly its use in encouraging customers to write reviews and share photos of their products. It has been described as straightforward when it comes to incentivizing reviews through its system, leading to increased customer interaction. Marketplaces with large sales volumes particularly value Yotpo’s performance, with its automation tools having been noted as being effective in managing mass-review requests and updates.   Certain similarities do exist between Bazaarvoice and Yotpo in their use cases. Both have been used by marketers and e-commerce businesses to collect and manage customer reviews. Users of both platforms mention using the review data to influence business decisions and improve their products or services. However, while Bazaarvoice has commonly been praised for its moderation tools and analytical capabilities, Yotpo seems favored […]

Many users have found PowerReviews beneficial for collecting customer opinions and feedback, across various platforms, to aid in improving their products and services. Users have specifically mentioned the product’s simplistic, user-friendly design that allows for the easy collection and understanding of reviews. Particular users have praised PowerReviews’ ability to generate insightful reports using review data, ultimately assisting them in addressing common customer complaints and tweaking their offerings accordingly. In comparison, Yotpo is a popular tool among businesses looking to cultivate a strong online presence and trust, and many users commend it for its integration capabilities. Customers stated that they used Yotpo primarily to enhance their website SEO and increase conversion rates. Impressively, users have found that Yotpo’s user-generated content features significantly boost their online image and customer trust. At the same time, others valued the platform’s ability to automate email and review responses, thereby improving customer support and interaction.

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

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Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

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