How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Recognizing the best software products based on their customer satisfaction, review performance, and market-size fit.

B2B software buying journeys have grown more complex. Buyers are identifying software attributes that are most important to themselves, their use cases, and their businesses. Some buyers are most interested in software that is easy to use, others emphasize the need for excellent customer support, and other buyers prioritize top-of-the-line feature sets. TrustRadius is highlighting products on our site that standout in each of attributes that matter most to buyers with the 2020 Best Of Awards. Announcing the 2021 Best of Awards in 142 categories TrustRadius is recognizing the products which have earned a 2020 Best Of Award. Specifically, we are celebrating those products which have earned the Best Customer Support, Best Usability, and Best Feature Set Award for this year.  These awards are earned by the top 3 products in each category with the highest Support rating, Usability rating, and the highest rate of reviewer satisfaction with the product’s Feature Set.  “Certain attributes, such as support and usability, have a particularly strong impact on users’ experiences with business technology,” said Megan Headley, Vice President of Research. “The Best Of Awards highlight these attributes to help buyers identify those products with standout support experiences, ease of use, and feature sets […]

Introducing our first cohort of Trusted Sellers.

As the most trusted buyer intelligence platform, TrustRadius enables buyers to make informed decisions with comprehensive, vetted product information and verified customer reviews. This new verification program, Trusted Sellers, makes it even easier for buyers to know which vendors are following review generation best practices and providing accurate and up-to-date product information.

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

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Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

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