How customer voice
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Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Recognizing the best software products based on their customer satisfaction, review performance, and market-size fit.

B2B software buying journeys have grown more complex. Buyers are identifying software attributes that are most important to themselves, their use cases, and their businesses. Some buyers are most interested in software that is easy to use, others emphasize the need for excellent customer support, and other buyers prioritize top-of-the-line feature sets. TrustRadius is highlighting products on our site that standout in each of attributes that matter most to buyers with the 2020 Best Of Awards. Announcing the 2021 Best of Awards in 142 categories TrustRadius is recognizing the products which have earned a 2020 Best Of Award. Specifically, we are celebrating those products which have earned the Best Customer Support, Best Usability, and Best Feature Set Award for this year.  These awards are earned by the top 3 products in each category with the highest Support rating, Usability rating, and the highest rate of reviewer satisfaction with the product’s Feature Set.  “Certain attributes, such as support and usability, have a particularly strong impact on users’ experiences with business technology,” said Megan Headley, Vice President of Research. “The Best Of Awards highlight these attributes to help buyers identify those products with standout support experiences, ease of use, and feature sets […]

In B2B demand generation, the obsession with volume has created bloated funnels filled with low-intent leads. But leading marketers are making a clear shift: from chasing more to prioritizing quality. They’re using data, buyer behavior, and smart targeting to serve up intent-driven content that accelerates the journey—not just fills the funnel.

The home landline may be on its way out, but analog telephones are still alive and well in the business world. However, this is changing too — Voice over Internet Protocol (VoIP) phones are a popular business replacement for traditional phone calls. What is VoIP? VoIP stands for Voice over Internet Protocol (also known as IP telephony, internet telephony, and internet calling) and is a technology that sends your phone call through an internet connection instead of a traditional phone line. In other words, VoIP phones and apps let you make phone calls from anywhere with an internet connection. They can call any phone number, regardless of whether the recipient uses a landline, a smartphone, or another VoIP phone. There are multiple ways to use VoIP — some services offer dedicated VoIP phones that look similar to traditional telephones. You can also use apps that enable a mobile device to call through a VoIP service, also known as “softphone” apps. Many providers additionally have desktop computer software that allows you to use an existing headset (connected to the computer) to make calls. All VoIP software requires standard networking components to operate. These include a TCP/IP network stack, DHCP client software, […]

Decision Factors: How to Choose the Right HR Management Product Choosing the wrong HR management software can have major consequences, from delayed or inaccurate payroll to decreased employee satisfaction or compliance issues.. There are countless options, each promising to streamline your HR processes. It’s easy to get lost in the marketing jargon and struggle to determine which solution fits your organization’s unique needs. This guide simplifies the process by analyzing real user feedback on key features and attributes. We’re highlighting the areas where there are high levels of score variance. In simple terms, this means that the features and attributes highlighted in this article are the most controversial, with the most mixed reviewer feedback. These are the areas we feel you need to take a closer look at to ensure you’re selecting the best product for your business needs. HR Management Specific Features When it comes to choosing the best HR management software, it’s all about the features, right? But with so many options out there, how do you know which ones matter? We’ve dug into tons of user reviews to see what features truly make or break the HR tech experience. Whether you’re hunting for payroll perfection, seamless compliance […]

Perplexity’s popularity has skyrocketed since its launch, but what is driving this adoption? Why have individuals and businesses alike found it so valuable? Today, we’ll explore how the platform works, how its hybrid nature differs from AI chatbots and search engines, and what limitations it has. What is Perplexity AI? Founded in late 2022, Perplexity AI is an AI-powered search and answer engine designed to provide conversational responses to user queries, complete with source citations. Perplexity’s aim is to revolutionize the traditional search experience by generating digestible, well-sourced answers to questions instead of a list of links. This results in more direct answers for users, source citations to the publishers of the original information, and more efficient research abilities based on current data. We’re not going to cover the general concept of what AI is in this article, but if you’d like to take a step back before diving into the specifics of Perplexity, check out the link below: Learn more about how generative AI and other types of AI work here. What are the Main Features of Perplexity? Perplexity has a few core functionalities that the platform is known for: Answer Engine: This is the central piece of Perplexity, […]

In today’s fast-paced business environment, Corporate Performance Management (CPM) software is becoming vital for enterprise organizations striving to bridge the gap between strategy and execution. The best CPM solutions for enterprises empower finance and operations teams to integrate planning, budgeting and forecasting, consolidation, and reporting into one unified platform. As enterprise organizations face increasingly complex data challenges and tighter regulatory requirements, CPMs offer the tools needed to drive efficiency, improve decision-making, and maintain a competitive edge. The best CPM software not only streamlines financial processes through automation and real-time analytics but also fosters cross-departmental collaboration. For decision makers, these solutions provide a comprehensive view of the organization’s performance, enabling more informed strategic choices based on a single version of the truth. As a result, companies can reduce manual workloads, minimize errors, and react swiftly to market changes.  Here’s a preview of the best Corporate Performance Management software for enterprise organizations, according to real enterprise users. Top CPM Software for Enterprises Anaplan – AI-Infused Connected Planning Solution Anaplan excels in connecting data across various departments with an emphasis on AI-driven scenario planning. Its strong modeling and predictive analytics capabilities enable finance leaders to explore multiple future scenarios and make informed decisions […]

The best enterprise resource planning (ERP) software for mid-sized businesses streamlines operations by integrating accounting, supply chain management, manufacturing, and project management. This consolidation improves operational efficiency and paves the way for real–time analytics and better decision–making. As companies expand, the need to manage complex processes without overwhelming disparate systems becomes critical, making ERP solutions helpful for competitive growth and cost control. Software buyers at mid-sized companies appreciate ERP solutions that are both scalable and tailored to their unique industry needs. With advancements in cloud–based deployment, many mid–sized organizations are now able to adopt flexible systems that can grow alongside them. Whether the focus is on detailed financial management, real–time construction oversight, or manufacturing process optimization, specialized ERP products provide tools that help these companies stay agile and responsive in today’s fast–paced market. Here’s a preview of the best ERP systems for mid-sized companies, according to real users. Top ERP Systems for Mid-Sized Companies Acumatica – Flexible Cloud ERP for Diverse Industries Acumatica offers a highly adaptable cloud solution that supports a wide range of industries. Its third-party integrations and low–code/no–code customization capabilities allow mid–sized organizations to tailor their ERP to diverse operational requirements. Acumatica’s intuitive interface and flexible deployment […]

Enterprises need business intelligence (BI) tools to transform vast amounts of data into actionable insights. Key advantages of business intelligence software include helping organizations consolidate information from disparate sources, analyze trends, forecast future outcomes, and enable data-driven decision-making. These platforms are essential for enterprises aiming to maintain competitiveness, stay agile in a dynamic market, and efficiently allocate resources. They simplify complex data and facilitate collaboration and transparency across departments. The top business intelligence tools for enterprises offer robust integration capabilities, advanced visualization, and comprehensive governance features. The right software can provide a single source of truth, ensuring that decision-makers have access to reliable, real-time data. Additionally, with the growing need for self-service analytics, many businesses are looking for platforms that empower business users while still meeting the sophisticated demands of data analysts. Here’s a preview of the best BI tools for enterprise organizations, according to real enterprise users. Top Business Intelligence Tools for Enterprise ThoughtSpot – Conversational AI-Powered Analytics Platform ThoughtSpot harnesses conversational AI to democratize access to complex data. It empowers business users to interact with data through a natural language interface, enabling swift and adaptive exploration of insights. The platform’s emphasis on self-service means users can quickly create […]

So you’ve decided it’s time to select and implement an enterprise resource planning (ERP) system for your business. A well-implemented ERP can help every department of your company run better, from finance to sales to manufacturing. Unfortunately, that means that to implement one, you’ll need to understand and modify nearly every technological process currently in place at your company. Embarking on a lengthy, complex, and business-critical process like ERP implementation is daunting. That’s why we’ve put together this guide, including best practices and a step-by-step approach to ensure a successful ERP implementation. What is ERP Implementation? ERP implementation is the process of integrating an enterprise resource planning system into every department of your business. ERP systems replace many separate tools that departments, including HR, accounting, and customer success, have been using with a single source of truth, eliminating data silos and increasing efficiency. Of course, software alone can’t solve all the problems that create inefficiencies. The ERP must be selected and implemented well, and any underlying issues with data or workflows must be addressed. Businesses of all sizes can use ERP systems, and some options are specifically designed (and priced) for small businesses. Smaller businesses can expect a quicker implementation […]

Content management systems (CMS) are essential tools that empower small businesses to build and maintain engaging websites without needing a deep background in web development. These platforms provide an intuitive interface for creating, organizing, and publishing digital content. For many small businesses, a CMS is not only a tool for building an online presence but also a central component of a broader digital marketing strategy. It enables businesses to streamline workflows, enhance customer engagement, and manage their content efficiently, all while maintaining brand consistency and security. In today’s digital landscape, software buyers in the small business segment are looking for CMS solutions that offer ease-of-use, affordability, and scalability. The right CMS can dramatically reduce the workload associated with website maintenance and allow teams to focus on strategic initiatives such as content creation, SEO, and eCommerce integration. Whether a business is looking for a highly customizable system like ExpressionEngine or an all-in-one integrated platform like HubSpot Content Hub, there is a wide range of options available to suit varying needs and budgets. What Are the Best Content Management Systems for Small Businesses? 1. ExpressionEngine – Open source, secure content management 2. HubSpot Content Hub – Integrated marketing content management 3. Tilda […]

For new project managers, a free solution can be the best place to start. These tools help set up project and task workflows without any initial costs and can help convince other stakeholders or higher-ups to invest in more capable, paid platforms in the future. No matter what features you’re looking for, we’ve collected the best project management software your team or organization can use for free. If you’re not already fully versed in project management tools, features, and frameworks, the video below provides an in-depth guide before we examine the specifics of each platform:that offer advanced capabilities and, typically, significantly less user number restrictions. Be sure to check the vendor’s website for detailed featured listings and paid plan descriptions. Looking for a combined analysis of both paid and free tools? See our comprehensive guide to the best project management software here. What Are the Best Free Project Management Tools? TrustRadius already provides the data and ratings to determine which free tool is the best according to real users, at your fingertips. Here are the user-backed best free project management tools available right now: These products are a mix of fully-featured PM platforms and use case-specific products like Avaza (for […]

It’s undeniable that technology has grown in scale, complexity, and usage in the business world, at tech and non-tech companies alike. But this growth has raised concerns and questions about how to manage all of these important applications. The exponential growth in data and corresponding communications between various software is quickly expanding beyond anyone’s ability to manually process. The answer? iPaaS software. Table of Contents: What is iPaaS? iPaaS stands for Integration Platform-as-a-Service, which are cloud-based systems that host the integrations between various software applications.  These platforms have been incredibly valuable, as the last decade has seen sprawling Software-as-a-Service (SaaS) environments like never before. By utilizing cloud-based structures and a visual user interface, iPaaS are relatively lightweight solutions to the dozens, hundreds, or even thousands of individual integrations that modern businesses need (such as CRMs, marketing automation platforms, project management tools, etc.). Even better, these tools typically don’t require prior coding experience, so you don’t need to be a developer to use them. Technically speaking, iPaaS is a subset of the Platform-as-a-Service (PaaS) category, which provides systems for developing and deploying applications. Within this ecosystem, iPaaS specifically handles the interactions between applications. iPaaS vs. SaaS: How to Distinguish iPaaS can […]

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

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Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

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