Nominations for the 2024 GTM Awards, sponsored by TrustRadius and Pavilion, are open! Now through July 19, nominate top go-to-market leaders, teams, and companies in the B2B tech sector.  Learn more.

A6B1A615-AF32-4C5A-96A6-4F8687892751

Airtable Product Guide

TrustRadius Insights
July 2, 2024
Product Guides, Vertical-Specific

Airtable Product Guide

Interested in discovering how Airtable really performs? This product guide was compiled from real user reviews and lays out how the product performs for them. Get an accurate picture of Airtable from those who know it best.

Highlight the Right Reviews

Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.






Project and Task Management

Project Management

While some users find Airtable’s project management features beneficial for small teams and simple workflows, others believe that it may lack the comprehensive functionality required for larger teams or more complex projects. The tool’s ease of use is appreciated by many, but some users express a desire for more customization options and improved mobile functionality. Despite its limitations, Airtable is generally seen as a valuable tool for organizing and tracking projects, particularly for those seeking a user-friendly alternative to traditional spreadsheet applications. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Great tool for project management for small teams. For larger teams/orgs you may want something more comprehensive with greater functionality.”Director in Marketing, Computer Software, 201-500 employees

“Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting.”Manager in Other, Entertainment, 1-10 employees

“Airtable is an incredibly powerful tool for basic spreadsheet tasks used in your departments, especially if those spreadsheets are being shared and used by multiple departments.”Consultant in Engineering, Renewables & Environment, 51-200 employees

Task Management

Users generally praise Airtable’s task management capabilities. They appreciate the ease of tracking tasks, managing deadlines, and monitoring project statuses within the platform. The ability to assign, schedule, and prioritize tasks efficiently has been highlighted as a key strength by reviewers. Additionally, users find that Airtable’s task management features enhance team collaboration and streamline workflow processes effectively. The platform’s intuitive interface and customizable options contribute to a positive experience in managing assignments and ensuring timely completion of projects. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, )

“Airtable helps prevent important tasks from falling through the cracks.”Professional in Marketing, Education Management, 5001-10,000 employees

“Airtable is extremely helpful for teams to stay organized and keep track of project management—both internal and external.”Account Manager in Sales, Publishing, 201-500 employees

“If you like to work in tiles and drag tasks or projects into different columns as the status changes, then Airtable may not work for you.”Professional in Marketing, Education Management, 5001-10,000 employees

Project Tracking and Progress Monitoring

Users consistently praise Airtable’s project tracking and progress monitoring features for their effectiveness in facilitating team collaboration and enhancing project management. The platform’s ability to assign tasks, monitor progress, and set deadlines is highly valued by reviewers across various industries. Users appreciate the intuitive interface that allows for easy tracking of project milestones and the visibility it provides into the status of different project components. Airtable’s project tracking and progress monitoring capabilities are seen as instrumental in streamlining workflows and ensuring timely project completion. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)

“Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.”Executive in Finance and Accounting, Financial Services, 501-1000 employees

“Airtable is best suited, where multiple members are managing a single project. In this case, all members are working, and different commit versions. Also, each member needs to track the progress of another member, and a review of the deadline is essential for every task.”Engineer in Information Technology, Computer Software, 11-50 employees

“Airtable is used as a project management software among the developers in our application development department. Airtable facilitates the communication between our team and the supervisors. It is a great tool to assign tasks and monitor the progress of our projects.”Employee in Information Technology, Computer Software, 11-50 employees

Data Management and Analysis

Database Management

Users generally praise Airtable’s database management capabilities for their versatility and customizability. They appreciate the ease of visualizing data in an organized and aesthetically pleasing manner, as well as the ability to hide information without deleting or archiving it. The feature that allows users to create multiple views catering to different needs using the same dataset is also highly valued. However, some users have expressed concerns about the advanced features being slightly intimidating and the challenges faced when integrating data from Excel. Despite these minor drawbacks, Airtable’s database management functionality is widely regarded as a valuable asset for organizing and manipulating data effectively. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“The existing templates were incredibly helpful and gave our team a place to begin when organizing our data.”Consultant in Engineering, Renewables & Environment, 51-200 employees

“Airtable is a unique database service in that it can be used to extend logging operations for projects that require it.”Executive in Finance and Accounting, Marketing & Advertising, 201-500 employees

“If different bases can be linked, there can be more segregation of data and access. I hope this can be implemented in the future.”Manager in Information Technology, Internet, 1-10 employees

“Airtable is not as good as a CRM or for task management, but to keep track of overall projects and to keep all of our data organized, it definitely works very well.”Account Manager in Marketing, Airlines/Aviation, 11-50 employees

Spreadsheet Functionality

Users generally praise Airtable’s spreadsheet capabilities for their user-friendly nature and aesthetic appeal. The platform offers more features and customization options compared to traditional spreadsheet software like Excel and Google Sheets. However, some users find the advanced features a bit daunting and struggle to integrate them into their workflows effectively. Despite some minor drawbacks such as data display inconsistencies when copying from Excel and occasional performance issues on mobile devices, Airtable’s spreadsheet functionality is widely appreciated for streamlining data management and enhancing collaboration among teams. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases. The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view.”Professional in Marketing, Education Management, 5001-10,000 employees

“Sometimes I wish it acted a little more like Google Sheets. Though it has the capabilities it’s still not a spreadsheet.”C-Level Executive in Marketing, Marketing & Advertising, 1-10 employees

Data Visualization and Reporting

Users consistently praise Airtable for its robust data visualization and reporting capabilities. They appreciate the ease of creating multiple views and customizing fields to cater to different needs. The ability to visualize data in various formats, such as calendars, galleries, and spreadsheets, is highly valued by reviewers. Additionally, the platform’s color coding and customization options are commended for enhancing the visual representation of data. Despite some minor drawbacks mentioned, such as limitations in advanced features and mobile performance, overall sentiment towards Airtable’s data visualization and reporting functionalities remains positive. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“The customization tools and color coding.”Account Manager in Sales, Publishing, 201-500 employees

“The ability to create multiple views of the same data source; The multitude of field options and their customizability; Calendar views; Gallery views for use in a DAM.”Manager in Marketing, Computer Software, 501-1000 employees

“Changing font color | I wish Airtable had this feature, this would be incredibly helpful.”Professional in Marketing, Education Management, 5001-10,000 employees

“The front end color choices are very nice (UX).”Director in Marketing, Sporting Goods, 201-500 employees

Collaboration and Communication

Collaboration Tools

Users consistently highlight Airtable’s collaboration tools as a key strength, emphasizing its ability to facilitate team collaboration, streamline communication, and enhance productivity. The platform’s real-time data editing feature is particularly praised for enabling efficient sharing of information among team members. While some users express a desire for additional features like the ability to embed video content, overall sentiment leans positively towards Airtable’s collaborative capabilities. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, , 10, 11, 12, 13, 14, 15)

“Airtable is great for team collaboration, especially when more than one person is inputting or managing the data. Real-time data editing makes it easy to share information and quickly.”Manager in Marketing, Biotechnology, 1001-5000 employees

“While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.”Executive in Finance and Accounting, Financial Services, 501-1000 employees

“Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.”Executive in Finance and Accounting, Financial Services, 501-1000 employees

Team Communication

Reviewers have expressed mixed opinions regarding Airtable’s team communication capabilities. While some users appreciate the ease of collaboration and real-time data editing for effective communication among team members, others have highlighted areas for improvement. Some users find that Airtable lacks robust internal communication features, such as a dedicated comment section for team collaboration. Additionally, there are suggestions for enhancing user permissions to provide more granular control over data access and editing rights within the platform. Despite these critiques, Airtable remains a versatile tool for facilitating communication and coordination within teams across various departments. (Source Reviews: 1, 2, 3, , 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)

“One significant missing functionality is the lack of communication modes for internal communication using Airtable.”Engineer in Information Technology, Computer Software, 11-50 employees

“Airtable isn’t the absolute best tool for internal team communication. For example, it would be nice if there was a comment section where team members could collaborate and leave comments.”Strategist in Product Management, Computer Software, 201-500 employees

“Airtable is great for team collaboration, especially when more than one person is inputting or managing the data. Real-time data editing makes it easy to share information and quickly.”Manager in Marketing, Biotechnology, 1001-5000 employees

Document and File Sharing

User sentiment regarding Airtable’s document and file sharing capabilities is generally positive. Users appreciate the ease of sharing and distributing documents, as well as the platform’s user-friendly interface. However, some users have raised concerns about limitations when it comes to uploading large files and the platform’s capacity for handling extensive data. Despite these drawbacks, Airtable’s document and file sharing functionality remains a valuable asset for many users, allowing for efficient collaboration and organization within teams. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Sharing and distribution.”Account Manager in Finance and Accounting, Events Services, 11-50 employees

“The adaptability of Airtable in terms of working with mobile devices is something very positive since it basically lets you view the complete tables from any phone.”Manager in Marketing, Marketing & Advertising, 201-500 employees

“While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.”Executive in Finance and Accounting, Financial Services, 501-1000 employees

Customer and Marketing Management

Customer Relationship Management (CRM)

While Airtable excels in managing data and tasks, user opinions on its customer relationship management (CRM) capabilities are mixed. Some users find it lacking in features and not as robust as dedicated CRM platforms. However, others appreciate its flexibility and ease of use for basic CRM functions. It seems that Airtable may not be the ideal choice for complex CRM needs, but it can still serve as a functional solution for simple customer management tasks. (Source Reviews: 1, 2, , 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“Well suited for storing information. Not as useful for a CRM even though they do recommend that it can be used by this. It does lack a lot of features as a CRM.”

“Airtable can solve a lot of problems in a simple way. Project management, CRM, roadmaps, cataloguing, staff calendars, client intake, inventory, etc. I think it’s best when you are small and just starting out wanting to save some money.”C-Level Executive in Marketing, Marketing & Advertising, 1-10 employees

“Airtable is an excellent CRM tool. Helps in managing data in the form of spreadsheets and task management. All tasks are well managed with all details and deadlines.”Engineer in Information Technology, Computer Software, 11-50 employees

Marketing Tools

User feedback on Airtable’s marketing tools consistently highlights the platform’s adaptability and ease of use for organizing and managing marketing content. Users appreciate the ability to customize bases to suit their specific needs, whether it’s for content calendars, social media outreach, or lead tracking. The platform’s visual representations, such as grid, list, kanban, and calendar views, are particularly praised for enhancing the overall marketing workflow. Additionally, the collaborative features and real-time data editing capabilities make it a valuable tool for cross-departmental project planning within marketing teams. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)

“We use Airtable for a few different reasons. We collaborate with clients using a shared link of which ever table we are working on. We use it a lot for content and organizing that content. Also, when we do social outreach, we leverage Airtable to help us keep everything organized.”Director in Other, Marketing and Advertising, 1-10 employees

“Airtable is great for presenting client facing information in a variety of ways. As a marketing consultant I have used it for a variety of clients in a variety of ways. It is easy to audit data and organize a variety of numbers in a variety of ways.”Consultant in Marketing, Marketing and Advertising, 11-50 employees

“If my company were to drop Airtable, I would certainly have a panic attack as I spend hours every single day using it and I quite literally depend on it in so many ways to do my job.”Manager in Marketing, Computer Software, 501-1000 employees

System Management and Support

Integration Capabilities

Opinions vary on Airtable’s integration capabilities and functionalities. While some users praise the platform for its intuitive integrations with various apps like Dropbox and Google Drive, others express concerns about limitations in linking bases and the complexity of manipulating data across multiple tables. The ability to create forms for data input and the flexibility to customize views are highlighted as positive aspects, but challenges with data segregation and base organization are noted as areas for improvement. Despite mixed feedback, Airtable’s integration capabilities remain a key feature that users both appreciate and seek enhancements for. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10)

“Within 1 base, you can link data from multiple tables and manipulate that data to calculate a summary of useful info. For example, if you have different teams working on different parts of a project, with each inputting their own set of data. The manager is able to work out a summary of the info and get a clearer view.”Manager in Information Technology, Internet, 1-10 employees

“One issue we face was the inability to link bases. So for any calculations to be made, all tables have to be from the same base. So this makes a base very big and potentially dangerous with multiple teams updating different parts of the same base in different tables.”Manager in Information Technology, Internet, 1-10 employees

“Integrations; Permission Levels; Ability to select different types of views.”Account Manager in Other, Staffing & Recruiting, 201-500 employees

Learning and Support Resources

User opinions on Airtable’s learning and support resources are diverse. While some users find the learning curve steep, others appreciate the intuitive nature of the platform. The availability of online resources like the Help Center, user guides, and tutorials is generally praised for being helpful and well-structured. However, there are concerns about the limited options in the free version and occasional reliability issues in production environments. Despite these challenges, Airtable’s support system is commended for being responsive and efficient, offering users a range of resources to navigate the platform effectively. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)

“Support is fantastic and quick! Searching the Help Center is quick and easy. The User Guides and tutorials are super helpful and well done.”Executive in Corporate, Public Relations and Communications, 1-10 employees

“It’s easy to use. However, when you are first learning it, it can be hard to understand what it can versus what it can’t do.”Professional in Product Management, Internet, 1001-5000 employees

“I haven’t reached out to Airtable, so I can’t speak to their email customer support (and they do not offer phone support right now). However, their help center is easy to navigate and includes a lot of helpful information.”Strategist in Product Management, Computer Software, 201-500 employees

Security and Privacy

Users generally appreciate Airtable’s robust security measures and privacy features. While some reviewers have raised concerns about the cost of certain privacy options for clients viewing tables, overall, Airtable is praised for establishing order in information management and safeguarding contact and customer data effectively. The platform’s emphasis on secure passwords and user-friendly controls contributes to a positive user experience in terms of security and privacy. (Source Reviews: 1, , 3, 4, 5)

“Privacy and security.”Account Manager in Finance and Accounting, Events Services, 11-50 employees

“Security in the server through secure passwords.”Manager in Marketing, Marketing & Advertising, 201-500 employees

“More privacy options for clients viewing tables.”Director in Marketing, Marketing and Advertising, 1-10 employees

Productivity and Efficiency

Workflow Automation

User opinions on Airtable’s automation capabilities appear to be diverse. While some users appreciate the platform’s ability to streamline processes and enhance efficiency through automation, others express concerns about its clunkiness and limitations in integrating with external services for real-time collaboration. The integration with Zapier for automation tasks seems to be a highlight for some users, enabling them to manage multiple clients and projects effectively. Despite mixed feedback, Airtable’s automation features seem to play a significant role in enhancing productivity and facilitating smoother workflows for many users. (Source Reviews: 1, , 3, 4)

“Improve automation as it’s a little clunky.”Director in Marketing, Computer Software, 201-500 employees

“Automation – Airtable integrates with Zapier, a function I used frequently to notify writers when they had projects assigned to them.”C-Level Executive in Other, Marketing and Advertising, 1-10 employees

Calendar and Scheduling

User feedback on Airtable’s calendar and scheduling capabilities is generally positive, with many users highlighting the platform’s versatility and ease of use in managing schedules and organizing events. The calendar view feature is particularly praised for its user-friendly interface and ability to provide a clear visual representation of tasks and deadlines. Some users appreciate the customization options and color coding available for scheduling, which help in efficiently managing projects and timelines. However, a few reviewers have expressed minor concerns about the lack of advanced calendar view options and the need for improvements in certain aspects of the scheduling functionality. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)

“Airtable is a truly versatile platform. You can use it for business and personal use. Whether you want to create a content calendar and see your content in different views (grid, list, kanban…and calendar view) or create a personal monthly budget – it’s super easy to implement and use.”Director in Other, Marketing and Advertising, 1-10 employees

“Airtable looks beautiful. I think it’s hands-down the cleanest, most attractive spreadsheet software I’ve used. It’s a joy to scroll through and create content. This also makes it impressive to share with other teams. I love the Kanban view, which lets you move items from the leftmost column to the rightmost column. This view is especially great for keeping track of in-progress and completed tasks. I like the Airtable calendar views, which make it easier to see when tasks are due and stay on top of deadlines.”Strategist in Product Management, Computer Software, 201-500 employees

“CONS: Pricing model: we don’t like how we have to pay per user. Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one. Complicated: some parts of the app are a little complicated.”Partner in Marketing, Religious Institutions, 1001-5000 employees

About the Author

TrustRadius Insights
TrustRadius Product Guides are created by synthesizing user reviews to identify commonly discussed topics. These guides highlight common use cases, frequently used features, and more. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions. If you feel something is missing or incorrect, please let us know.

Sign up to receive more buyer resources and tips.